Everywhere I read, I see this word, “remarkable.” I believe it’s launch into stardom began with Seth Godin; I’m giving him that credit anyway. In a book I’m reading on Inbound Marketing by Hub Spot, the authors substitute “remarkable” for “unique.”
Be remarkable = be unique.
We’ve all spoken about the echo chamber. Today, I read four iterations on the same topic in re Instagram and Facebook. Each was different, but were they remarkable? I think remarkable is in the view of the reader; I’ve not seen a checklist for remarkable writing, have you?
All Bloggers Are Unique
Over at Erica Allison’s house I wrote a guest post about my learnings from a post I wrote on pink slime. It wasn’t received as expected, so I learned and wrote about it. In comments on that post, Michelle Quillin of New England Multimedia and Erica each suggested there’s a graciousness that comes when I stick my neck out with opinion while watching the sparks fly. Somehow, I re-position and opine again, but I have this eagerness to be current and on top of issues that are unfolding in real time.
Erica said she perhaps misses the boat on hot-button issues because she fact finds and analyzes and ensures she has an opinion based on proof points. Then she sits to write her post that takes a deep dive into the vortex.
Who’s remarkable? Neither. I’m a risk taker and she’s not; I share opinion based on wide review of readings and not supported by finite fact. I source a national story and go from there. Erica finds all the information until she can substantiate her content and button it all up.
So, is it possible to develop remarkable content? Unique material that no one else is writing about? Nope, I don’t think so, but we can at least strive to take a remarkable approach — a new and singular angle, be the first out of the gate with thoughts, be strong and confident in statements sprinkled with proof points and facts cited by reputable sources.
Is this remarkable? Nope, it’s smart.
If someone has told you bloggers have to create remarkable content to stay published or go national or get ranked on a list, that’s bogus. On the flip side, if someone, named Jayme Soulati, shared this list of smart tips for bloggers who strive to be remarkable, I’d say that’s #RockHot:
13 Tips to Create Remarkable Content
1.Read, read, read all the national publications you can get your hands on for current events, stories on an industry, material that interests you.
2. When a story appeals to you as blog fodder, tear it out! Jot a note in the margin with the story idea so you don’t lose it. (I wrote five pitches to a client for blog posts; when I opened up Smart Money, two of the topics were featured stories in the magazine! So, trust your instinct about topic development.
3. Do not read your favorite bloggers every week and expect they will deliver current news. You need to get your news from journalistic sources along with your favorite bloggers.
4. Once you’ve learned the style and voice of your favorite blogger, you might be able to glean a bunch of current news from their writings. Is it credible, cited, sourced, trustworthy? Some bloggers will dive into an issue (I’ve seen Shonali Burke do this stunningly well), and you can trust it’s the real McCoy. Gini Dietrich always provides current news with a twist; you can find her over at Spin Sucks.
5. Take a story that interests you — perhaps it’s the Zimmerman case unfolding as we speak or the new trial of John Edwards set to begin shortly, or the issue of transgenders being permitted to compete in the Miss Universe pageant, or women still barred from the Masters — and follow this issue with all the nuggets of information.
6. Form an opinion about a current event that is based on proof points, supporting evidence, documentation, citations, and, most importantly, your impression.
7. Write about it. Tell your community you’re going to follow this issue as it unfolds and ask them to follow with you. Get thoughts that percolate in the community; ask for opinions and honor them.
8. Honor your community’s emotions and take their pulse. Ponder all types of commentary. If you’re fortunate to have a community like the one here, the comments are not banter; they are thought-provoking and stimulating. Not sure how I, queen of banter, have been able to develop such an intelligent community, but I’m grateful!
9. Craft and mold these insights into deeper, more remarkable content that has been “community-sourced.” I learn so much more in comments than I do just writing unilaterally. If you haven’t cultivated a community, let me know, and we’ll see about making that happen for you…not sure how I do it, it just happens.
10. Ensure your content is sprinkled with links to your favorite bloggers or others with content you need to support you. Cite other sources that are reputable and provide background information as proof points for your opinions.
11. Publish regularly and before you do, DO NOT read your favorite blogger and then go write your story! Write your story first and then go read the A-lister and see if you can include a link in your post.
12. So much of blogging is about trying to be original, authentic AND remarkable in an echo chamber amongst millions of bloggers striving for the same. When you hit your stride and find your voice, then you will surely begin to feel remarkable.
13. Embrace the ebb and flow of life and know that life happens. Blogging is a journey, and it perfects with time and practice. If the need arises, go dormant awhile and reawaken your mojo. I promise, it will come back.
So, how do you create remarkable content? Simple; by creating a remarkable you.