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Soulati-'TUDE!

Archives for November 2012

When A Black Cloud Hits Your Business Psyche

11/30/2012 By Jayme Soulati

English: Managing emotions - Identifying feelings

English: Managing emotions - Identifying feelings (Photo credit: Wikipedia)

Ever look at the sky and see the black clouds roiling and churning up dismal and bleak sense of unbalance? Mother Nature has a way making that happen, and unfortunately, it happens to business owners, too.

When a black cloud of obstructionary (yep, coining) thoughts hits your business psyche, then everything is off balance until it’s not. This week, I’ve experienced that sense of forboding. Maybe it’s the time of year when there’s pressure to spend more money than you want on personal things and holidays. Perhaps it’s that constant feeling of playing catch up because there is never enough time to be the best social media buddy any more AND bring in the client work AND service it.

Perhaps it’s the fact that life happens and emotions get the best of us turning what was a solid pathway into a twisted, pot holed crevasse.

When all this kind of life happens and your business psyche are put at risk (because we all know a healthy mind, body and spirit make for an even healthier business), what are the things you do to take a turn for the better?

Here are 11 ways I try to deal with all things black cloud:

1. Cocoon and let the darkness slide in and around until it passes and the light comes on again. Don’t reach out to anyone unless it’s short conversations.

2. Stay away from topics on blogs that push buttons and don’t comment unless it’s neutral and positive.

3. Focus outward on others who need attention.

4. Belly laugh because it relieves stress immensely.

5. Eat comfort food like what I did for supper tonight — grilled cheese and tomato soup.

6. Hit the tennis court after working out the kinks on the treadmill and stretching to open the chakras.

7. Breathe in the nose deeply and slowly and breathe out the nose.

8. Watch mindless TV or read mindless books with no business connection.

9. Write a blog post to clear the head because bloggers are full of ideas and the mind becomes cluttered with topical tension.

10. Ask for a hug.

11. Call a friend and shed a few tears to detox.

Do you have certain things you do to ease tension and get your business back on track? When humans run businesses, it’s expected that human emotion can sometimes get in the way. It’s up to we as business owners to recognize the signs that emotion overdrive is hitting and put remedies in place to manage it.

 

Related articles
  • Black Cloud
  • Are Small Business Owners Taking On Too Much? [INFOGRAPHIC]
  • Blog Topics For Your Business Are Easier to Find Than You Think
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Filed Under: Public Relations Tagged With: Black Cloud, Blog, Business, business owner, positive energy, small business, SMB

A Simple SEO Audit For Your Website

11/28/2012 By Jayme Soulati

This infographic is an SEO Audit for your website. The bloggers over at Search Enabler were more than happy to share the code to embed this right here, for all of you. This is a simple presentation for website owners and bloggers who need steps to better SEO.

 

How To SEO Audit Your Website - A Walkthrough-Graphic by SearchEnabler.com
by SearchEnabler – SEO software platform

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Filed Under: Public Relations Tagged With: Google Panda, Search engine optimization, SEO Audit, Web Design and Development, Web search engine

Mobile Payment Processing Or Credit Card Swiper?

11/27/2012 By Jayme Soulati

in Covington, KY and Columbus, OH, this past weekend and next, had a few hundred artisans and jewelers peddling their wares to an engaged and well-behaved bunch of shoppers on Black Friday.

The first purchase I made, the retailer whips out her iPhone with a card swiper attached to the top. She swipes, I sign my name with my finger pad, add my mobile number to receive a text receipt, and, voila, I’m done. On to the next where I dig out my card (now not too hard to find), and she swipes and I sign. No need for me to enter my mobile number, it’s already in there from the.

We moseyed onward to the man with his two little ones selling miniature figurines in cast iron and painted with oils in high detail. The figures had to be as tall as this line is wide ___________ and the teeniest snowman I have ever seen was NOT taller than this line is wide _______.

When it came to pay, I tossed my card onto the counter, and he returned with an ancient payment system – the triple-layer carbon credit card slip that requires completion of the address, phone number, transaction total, manual calculation of the tax and final total along with the imprinter for the credit card that slides atop the plastic. (Think back…I know you remember!)

When I made a comment, the male retailer said, “Oh, yes, those online mobile payment processers are so much more expensive.”

For sure, when you probably don’t own a smartphone, have no data plan and include the 10 steps you have to make in order to process a payment…!

So, I don’t know a single thing about mobile payment systems; I’m not a retailer. I do use PayPal, which is an online payment processing system that charges me a fee to accept payments into my account from elsewhere.

Mobile retailers, and there are plenty these days, have to get with the picture and understand that there’s so much more to using an online payment system than just paying a fee. Big data are all the rage today, and you can bet those other retailers are earning some awesome demographic information about their customers by using a mobile payment system. If they were smart, they’d get someone to develop a “check-here-to-sign-up-for-our-newsletter box” or “may-we-send-you-one-marketing-message-by SMS-and-then-you-can-opt-out?”

But, what do I know? I’m not in retailing, so perhaps I’m just full of the customer experience.

 

Filed Under: Business Tagged With: mobile credit card payments, mobile credit card processing, Mobile Marketing, mobile payments

Get Ready For The Chief Everything Officer

11/26/2012 By Jayme Soulati

credit: chiefmartec.com

The chief marketing officer manages public relations, marketing, advertising, and social media. It’s no secret that analytics and big data have pushed the CMO into the realm of tech, encroaching on the IT department.

Silos in organizations have IT squarely functioning on its own, reporting to the chief technology officer. When do marketing and technology collaborate? Probably in the conference room and perhaps at a few meetings.

A recent issue of Advertising Age on the future of marketing has raised this very issue – marketing and technology are converging at a fast pace but the squabbling is still alive and well in many firms and large organizations.

Other reports suggest the role of the chief marketing officer is fraught with little tenure – the average length of time in this position is about 18 months. Why is that?

I reckon a solid guess that social media and the outside-in communication style of consumers has pushed marketers into a frenzy to dissect and measure. As the IT department stood alongside watching the festivities, marketing took on big data and added it to its mix. Did it make it any easier for marketers to have all these stats flying around every day? No…social media ROI remains elusive.

The other thought is that CMOs are fighting for influence.  A recent study by Appinions, an opinion-based influence marketing platform, studied the level of influence by marketers in a highly popular paper with results published by Forbes. I imagine the chief marketer wants more influence over all of it, right? After all, the CIO or CTO has been relegated to a silo for so many years…but I feel a sea change brewing!

So, what’s going to happen in the corner office?

Is there anyone highly qualified to catch the curve balls in this new normal? Does anyone have the competency to manage all these departments converging in the C-suite? Methinks anyone in the CMO position today is working their arse off to stay smart and be ahead of the game.

Instead of all these chief whatever officers, I’m imagining the Chief Everything Officer…it sounds so much more, well, inclusive, doesn’t it?

Related articles
  • Birth of the Chief Marketing Technology Officer
  • CMOs and CIOs: The New C-Suite Power Team (INFOGRAPHIC)
  • In Defense of Marketing
  • Big data: How the revolution may play out
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Filed Under: Marketing Tagged With: Analytics, big data, CTO, marketing, PR, Social Media

In Safety Of Groups, Do You Attack Or Connect?

11/20/2012 By Jenn Whinnem

This is a "thought bubble". It is an...

This is a "thought bubble". It is an illustration depicting thought. (Photo credit: Wikipedia)

I failed recently, at a presentation. And once I had a chance to think about it, I was thrilled! Because I learned an important leadership lesson about connecting with others.

Last year I was a part of a leadership development program in which I completed a group project. This year, I was asked to visit the new class and present on my project as an example of success, and to guide them through thinking about their own projects.

That is not what happened.

Instead, the group – 90% of whom I had never met – went on the attack. Rather than listening and questioning me with the goal of learning, they autopsied my project, finding fault with me for things they thought I should have done. They challenged some of the assumptions of the project and criticized me for not doing certain things, not understanding that we had tried those options and given up on them because they didn’t work. I stayed calm and responded to their challenges in an even way but I will admit that on the inside I was irritated and confused about why I was being attacked.

Afterward, I was praised for how I maintained my poise in the face of critique and that my lack of defensiveness was masterful! The meeting leader also said I was the best example of “centered leadership” she had seen live in some time. I disagreed until she pointed this out:

  • If we can’t honor and appreciate a chance to connect with others who think like us, how can we possibly be effective in connecting with others who don’t think like us?

And, with her perspective, I saw that I had in fact imparted a valuable lesson, just not the one I had intended.

I got to thinking about a blog post I wrote for Spin Sucks last year when I found myself in a similar situation. I had wanted to talk about how those of us in the nonprofit world measure our social media results. But because the title inadvertently ended up including a reference to “ROI,” the audience went on the attack. I was told I didn’t know what I was talking about – and that was just for starters.

And, again, privately, I was complimented on how I had “handled” the negative feedback.

Now I’m looking at that debacle through my new lens about honoring a chance to connect. My challengers weren’t interested in connecting with me; they were interested in setting me straight, and not in the nicest way possible.

Naturally I examined myself as well. Where had I sacrificed an opportunity to connect for the sake of being “right”? How about this. The most beautiful words someone can say to me are, “You were right!” That should give you a sense of my thinking.

Does it really make sense for us to make enemies of strangers, especially if we’re on the same side? I’d say that’s not smart networking. While my attackers walked away thinking I was a dope, had they stopped to consider what I might think of them for talking to me that way? Had I done the reverse?

My questions for you are:

  • Do you connect….or do you attack? What makes you choose one or the other?
  • What are the consequences of each approach?
  • Do you think some people aren’t important enough to connect with?
  • Should I make a video of me demonstrating this poise while people throw tomatoes at me? J/K I am not going to make the video.

So, please do share how you act in the safety of groups — do you feel compelled to go on the attack with supporters all around, or do you take another road and attempt to connect with the presenter knowing you could be in those same shoes? Not expecting any answers to that question, but it’s worth a thought or two about your own behavior in the safety of numbers. 

Related articles
  • Why early leadership development?
  • Thick Skin Thinking: How To Use Negative Feedback To Your Advantage At Work
  • Three ways to think deeply at work
  • Vintage Leadership Thinking …
  • Experiential Leadership Development
  • Character-Based Leadership … An Idea Whose Time Has Come?
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Filed Under: Business Tagged With: Business, Education and Training, Leadership, Leadership development, Management, Negative feedback, Social Media

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