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Soulati-'TUDE!

Archives for May 2013

The Happy Friday Series: Beads, Buttons And Crochet

05/31/2013 By Jayme Soulati

Zii-Designs-Necklace.jpgWho knew? A Bead & Button Show. And more surprising yet. I’m going to attend it!

Well, let’s start at the beginning. But what is the beginning, really? Was it when I was a child whose crocheting prowess entailed all of making a chain of unending stitches that I would stretch through the house so as to chart my progress?

Was it the doilies I would later crochet because they were fun to make even though no one uses doilies anymore – updated funky colors notwithstanding?

Maybe it was the miniature granny squares that I turned into Christmas ornaments to friends’ delight.

Steel Crochet Hook

Probably it was when my steel crochet hook connected with fine copper wire. At least that’s when I’d found my muse. Wire + vintage and re-fashioned beads = endless creative possibilities for shiny, sometimes elegant, sometimes whimsical necklaces.

Zii-Designs-Necklace.jpg

Why vintage and re-fashioned beads, you ask?

In short, because I was part of the first Earth Day (at a VERY young age), and environmental responsibility has remained at my core. By day, I run Terracom Public Relations, which since 1990 has helped innovative green organizations grow in size and impact. By night – or whenever I can – I am creating for my latest venture, zii designs.

Which brings me to the Bead & Button Show. I learned of it last year, shortly after I’d begun this jewelry-design adventure. This is no few-day gathering of beaders. Oh no. It fills out nearly two full weeks, drawing instructors from around the country: “The Biggest Consumer Bead Show in the World.” And it’s in Milwaukee, easily accessible from Chicago.

Well, life at Terracom prevented me from attending last year. But this year, I’ll steel away for a class and a hunt for more vintage beads. I suspect there will be a whole culture at this Bead & Button Show that could make for its own sociological study. I’ll be an interested observer.
And when I return, I’ll set my sights on a few boutiques I’ve targeted as prospective places to carry zii creations. (I do love the entrepreneurial pursuit.) My hope is I’ll be able to sell enough jewelry to sustain making more.

Because that’s what it’s all about. The joy of creating, of seeing how things come together. The breathless discovery of it all.

About The Author

Christine-Esposito.jpgChristine Esposito is founder and chief connection officer of Terracom Public Relations, chief crochet officer of zii designs and an amused owner of a retired racing greyhound.

Related articles
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Filed Under: Happy Friday Series Tagged With: Arts, Bead, Christine Esposito, craft, Crochet, Crochet hook, Doily, Happy Friday Series, Terracom PR

Soulati Media On The Street With Atlantic Webworks

05/29/2013 By Jayme Soulati

#nsd2013 @jaybaer on tap! via soulati

#nsd2013 @jaybaer on tap! via soulati

There’s nothing like a Southern Belle to lighten up the Soulati Media On The Street screen with all her smarts and twang. Hear today from Ms. Adrienne Jandler, president of Atlantic Webworks in Greensboro, NC and Myrtle Beach, SC.

She rocks the tips about websites and why she thinks mobile and/or responsive design is best…wait, which is it? Mobile or responsive? Both, neither, either?

Listen right here to Adrienne and then go read her blog right here, too. We’re coming to you pseudo live from the New South Digital Marketing Conference, #NSD2013 in Myrtle Beach from May 17, 2013.

 

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Filed Under: On The Street Tagged With: Adrienne Jandler, Atlantic WebWorks, Myrtle Beach South Carolina, Social Media, Soulati Media On The Street

Soulati Media On The Street: Why Conferences IRL Matter

05/28/2013 By Jayme Soulati

randy-bowden.jpgSoulati Media On The Street brings Randy Bowden, of Bowden 2 Bowden Marketing, to the screen from the New South Digital Marketing Conference May 17, 2013 in Myrtle Beach.

Randy makes it his goal to attend as many conferences within driving distance as possible. Why? You can find that answer right here when you listen to Randy’s answer as Jayme tries to act a bit southern and fails.

Meanwhile, don’t miss Randy blogging right here and also his own foray into G+ hangouts on “Marketer 2 Marketer” where he just featured two prominent influencers, Danny Brown and Sam Fiorella, who just published their book, Influence Marketing!

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Filed Under: On The Street Tagged With: Bowden2Bowden, Danny Brown, Digital marketing, marketing, Myrtle Beach, Randy Bowden, Social Media

The Happy Friday Series: Amazing Online Friends

05/24/2013 By Jayme Soulati

broads-who-tweet.jpgWhen I started my social media marketing agency 5 years ago, I did it for a variety of reasons.

  • I didn’t have a job. I had just been laid off from the magazine that I worked for when a larger publishing company bought it out. They were in OH, I was in NC, we didn’t know each other, and I was easy to cut.
  • I have always been ahead of the curve when it comes to technology.  In early 2000s, I made President’s Club when I was in sales because I was the first to do email blasts.  A few years later, I started the concept of selling Webinars to my advertisers at the magazine.
  • I started my blog in 2003 – I was a “mom” blogger before most moms even had email. I was on LinkedIn the first year; I was on Facebook when there were less than 800,000 people and so on.
  • I’m BIG on customer service and helping people succeed.
  • I’m very social. I like to meet people.

One of the BEST parts of social media is getting to know people. I have met some amazing people that I would never have had the opportunity to meet were it not for social media. I met my friend and mentor, Mark Schaefer because of Twitter.  I don’t know what tweet it was that he saw, but he reached out to me and offered a half hour of his time to “mentor” me. I was floored and giddy all at the same time.  Whether he liked it or not, he had a follower for life.  I wouldn’t meet him in real life for at least another year and that was when he came to be the keynote speaker for me at ConvergeSouth. He came to speak because of our relationship that we had built online.

Meet Whom You Tweet

 You can build amazing relationships with people online but at some point, you REALLY want to meet them in person. To put a face to a Twitter handle or avatar is the best feeling in the world. That’s why I go to conferences.. it’s not to learn (added bonus if I do!) but rather to MEET WHO I TWEET!

 I think it’s so important to find these opportunities to connect in person that I started a group affectionately called the #BWTs.. Broads Who Tweet. My point is getting to meet my online friends makes me happy for days. The energy I get from our  BWT weekends will feed my soul for weeks.  I just love taking those online relationships to the next level.

broads-who-tweet-wine.jpg BWT is a group of tech-savvy women who I had gotten to know over the course of time and we had built such great online relationships that we wanted to get together in person. We have a hoot when we’re together.. we laugh, we support each other and we talk non-stop. After a few lunches, I thought…Hey! Why don’t we go on a retreat! We can get away from the family for a few days, drink copious amounts of coffee and wine and learn from each other.

 And just like that, the #BWT Beach ReTweet was born.

We’ve done two of these retreats, and I’m in the process of planning the third. These relationships began on social media. We’ve carried them into real life and formed real friendships. I know that I can call on any one of these women to help me with something and they will be there in a flash. And they know that they can ask the same of me.  It was because of this group that I joined forces with my friend Adrienne and together we created a new, bigger and better social media agency. It doesn’t get much better than that, friends. 

 You never know where you will find your next friend or your next tribe. Some last, some don’t.  I’m grateful that I have them and all of you. Every chance I get to grow my social media circle, I do it because you never know where it may lead.

About The Author

Kristen Daukas is the Director of Social Media for Atlantic Webworks. When she’s not creating magic for clients, she’s busy trying to keep her sanity as she navigates the water of raising three teen and tween daughters. She also enjoys long walks on the beach in the moonlight with her husband. And she thinks she’s really funny. Come share a tweet  and circle her at Google+!

 

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Filed Under: Happy Friday Series Tagged With: Facebook, Google+, LinkedIn, Mark Schaefer, Online Communities, Social Media, Twitter

The Blending Of PR With Marketing Is Its Death

05/23/2013 By Jayme Soulati

The with every aspect of social marketing, search, digital marketing, and plain old marketing has provided new opportunities for older, seasoned professionals to reinvent to keep up with the changes. I know this to be true, as I am one.

Sadly, this very blend may be the demise of PR as we know it.

In a recent conversation with a table of marketers IRL originating from the disciplines of search engine optimization turned digital; PR newbies turning digital; PR veterans turning digital/social marketing; and, old-hat marketers, the chatter surrounded the old vs. new of public relations.

The old teachings of the 4Ps stemming from advertising were unknown amongst the newest professionals. Those with search engine optimization  competency likened public relations to search marketing. In fact, they said “PR is SEM.” Another had no idea that media relations and publicity are just not the entire discipline.

Me? I merely shook my head in awe at the implications for my profession within this conversation. I walked away from that discussion with a sinking feeling for tomorrow. What will PR look like in 20 years? Based on what I heard, methinks the traditional public relations profession’s demise starts now.

The blending of the disciplines is removing every single barrier and silo from core competencies and making everyone look alike. Do young professionals and our sisters in marketing and brothers in SEO understand the value public relations professionals bring to the marketing mix?  Apparently not, and who’s at fault for that?

Off the top of my head, this list below is not inclusive by any stretch, but it’s meant to provide a look at what pure public relations professionals deliver in a traditional sense:

  • Spokesperson Training
  • Thought Leadership
  • Blogger Relations
  • Industry Analyst Relations
  •  Investor Relations/Stakeholder Communications
  •  Corporate Communications
  •  Internal/Employee Communications
  •  Events Planning/Execution
  •  Community Outreach

What shook me up from my in-the-flesh conversation was the correlation people made with PR and search engine marketing. That bridge is so far from the truth, and it made my heart stop to hear it.

I’m wondering if folks believe PR peeps are only good for stuffing key words into content to game traffic and organic search?

I am all for reinventing oneself in order to earn more revenue-making opportunities. What I’m not happy about is the future of public relations when those who lack traditional hindsight are teaching new professionals that public relations is search engine optimization is digital marketing.

By Jayme Soulati

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Filed Under: Public Relations Tagged With: Business, Digital marketing, marketing, Marketing and Advertising, Media Relations, Public Relations, Search engine marketing, Search engine optimization

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