I get inspired by the amazing talent of the A-lister bloggers (at least in my book) to day-in and day-out craft thought leader social media content. How can this much provoking copy be created and most of it not begin to sound the same?
You know, there are only so many dresses on the rack; eventually, you’ll see another woman with the very same dress walking ahead of you on Michigan Avenue. (You get my drift, guys!)
Segue to the daily newspaper suffering from the demise of advertising, subscriptions and fewer journalists. It got me thinking about feature sections and pull-out special sections of the daily newspapers I read. Don’t you think these pages are chock full of a lot of nothing?
Here’s the brainstorm. A newspaper should contract 2x/week with some hot tamale bloggers and publish a new feature section with content that resonates a whole heckuva lot more than what print subscribers are paying for.
Here’s my list who can fill the queue; who else comes to mind?
- Jason Falls, Social Media Explorer, who is so prolific and wordy hot that I shake my head and marvel.
- Danny Brown, who launched 12for12K and has numerous awards as a Canadian blogger and is also of the Start Blogging Today set.
- Mark W. Schaefer, Businesses Grow, who has become a B2B social media thought leader with his lively and thoughtful community.
- Gregg Morris who pens a daily storytelling blog with a roundup of what’s going on across the 2.0 world
- David Meerman Scott of Web Ink Now and a keen author of public relations blended social media works.
These gentlemen are noteworthy in their leadership in this social media space. I’m sure they’d appreciate your attention to tell them so, too.