Let me tell a story about good customer service.
I fielded a phone call in the spring from a man selling for eReleases. At the time, I didn’t have a need to send a traditional press release on the traditional wires because so much of Soulati Media, Inc. business is oriented to online press releases.
But, I saved his number and phoned him within the last month. After explaining the package levels and how to use the e-Releases services, he informed me he no longer worked at the company. Now, that’s customer service #1!
Recently, I used the company’s services and was pleased to be able to distribute my story on the PR Newswire for 2/3 the cost; cool. Afterward, a welcome note comes in the snail mail with $100 coupon and hand-written ideas from the editors on staff suggesting other ways I might consider writing a follow-up story. Now, that’s customer service #2!
Today, trolling through my in box of 7,000+ horrid emails, I found a note from the editorial staff of e-Releases with a clever, funny, happy photo of the gang there welcoming me to the e-Releases family. See the photo above; you can’t miss the feel-good customer service of that effort (sent to me a month ago, sadly; but, I still saw it!). Now, that’s customer service #3!
So, what’s the summary here?
- Welcome new customers into the mix in a personalized way.
- Welcome new customers into the mix with a coupon for the next purchase.
- Welcome new customers into the mix in a clever way that brings a smile.
Thanks, e-Releases, for some amazing customer service to cut through the clutter of every-day online life.
What awesome addition can you make to this story about customer service over and above?