In life we need to have cause to celebrate. I know my friend Mark W. Schaefer celebrates probably every day because he is known.
Heh. What the heck do I mean? When you’re known, well, people know you. They know your work; they know your competency; they know your authenticity; they know your personality; they know you as a blogger, podcaster, author, speaker, and authority. And, how do people become known, actually?
In this 100th anniversary celebratory podcast, The Heart of Marketing, we get a tease and early introduction to the next big thing by Mark Schaefer. He’s drafting a book on becoming known and how one goes about that. (In fact, I’ve been reviewing each chapter as he’s writing and let me tell you, this book of his coming soon is going to be amazing good.)
When you lead a public life and the Snapchat Spectacles are targeting you, the lens is pretty harsh in that public eye. Mark has done an incredible job of holding his end of the bargain and being all things to all people and so much more behind the scenes we don’t know.
Today, I’m celebrating 100 podcast episodes, and I’m also celebrating Mark as a role model for us all in the marketing arena.
This is an early endorsement of Mark’s new book we can expect in Q1 2017, I presume, about how each of us on our very own journeys can accomplish so much more than what we realize. His book is what I’m calling ‘my personal public relations plan,’ and I encourage you to watch his space for announcements and pre-orders.
Being Authentic While Becoming Known
From my own experiences becoming known with a goal early on to be an influencer in public relations, I know first hand that authenticity is critical. Being genuine and accessible and truthful and believable are traits I know work on the journey.
Back in the day, when Mark and I started on Twitter together, we immediately developed kinship alongside the rest of us bantering in the marketing sector on Twitter. Everyone had an opportunity to create their personal brand and become an influencer in their own right.
Today? Not so much. People don’t know how to use social media for relationship building; it’s merely a channel to sell or ask for favors. Developing an authentic self on social media today is quite challenging and takes a lot of time and pressure.
The only way to be authentic is to take the time to develop the rapport and to be real, not phony. We can see right through phony!!
Launch a Podcast
I’m going to say something not very profound, but perhaps it will make you stop and think a moment.
If you were speaking into a microphone all by yourself knowing that an audience is hanging on your every word (well, that comes with time!), is there any way you can be but authentic?
When you do a podcast, what you say has to come from the heart, really and truly. What you share is teachable and professional so you want people to align with your topic and your authority, right?
I’m so very happy to have John Gregory Olson as my co-host on The Heart of Marketing because I’ve never wanted to go it alone. We’ve been informed that we’re yin-yang; professorial-school girl, and that means entire complement — chemistry so hard to find in the podcast world it’s priceless.
Meet Maura Sweeney
I just had the absolute pleasure of meeting Maura Sweeney yesterday. She’s the authority on Living Happy Inside Out, the podcast that in a short ~10 minutes gives you guidelines for life’s journey. One of my faves is about cookies. I’m happy to say I’m always on a quest for the best chocolate chip cookie loaded with nuts and other goodies, and when Maura asked me if I was being a cookie I had to listen in and do the ‘ah-hah’ thing because apparently being a cookie isn’t the best you can be!
Tune in to Maura’s podcast right here, and stay tuned for her to be our special guest coming soon!
Jon Buscall is a very dear and special friend of mine, and he resides in Sweden. He runs Moondog Marketing and the Online Marketing and Communications podcast. Jon was a very early adopter of podcasting, and in fact, wrote the book on how to podcast. He’s also an expert on microphones for podcasting having done tremendous research and blog posts on which mic produces the best sound quality.
I listen to many podcasts and there are very few going solo well. Jon Buscall is one podcaster who’s an absolute pro at going solo; he interviews folks, too, but his lovely accent is reason enough to listen not to mention is marketing smarts.
Be Known As A Podcaster
Each of these podcasters mentioned here have become known over time and with genuine delivery of authority. Celebrate. Try something new and become known because you need to keep your passion energized for whom you are and who has yet to know you.