When and how many blog posts to publish on a weekly basis seems to be a puzzle for many writers.
Time of Day to Post
The most important thing to remember is that the Internet never sleeps, but when you’re sleeping, someone else is awake and launching their day in another time zone.
While that statement may imply you should post at midnight Eastern Standard Time to get Europeans just waking up for work, Pacific Standard Time in the U.S. during evening or Hawaii just having dinner, it doesn’t!
Mornings in your time zone are the best time of day to post, preferably between 8 – 10 a.m.
From where did I get that? Oh, from 3.5 years of blogging and from this little chart right here off Google+ and Peg Fitzpatrick’s always-rich content:
How Often to Post
If you’re posting one out of seven days and believe you’re gaining, think again.
One post weekly, even if it is on Monday when peeps come around looking for good content, gets you nowhere.
- You cannot build community.
- You cannot gain momentum with content topics.
- You lose readers you never had.
- You take a modicum of interest in blogging.
- You cannot build a brand.
- You will not be an influencer.
- You earn nothing in SEO.
- Other bloggers do not link to a “near dead” blog.
- The comment section is empty.
(Reverse each of these to positives and you see why blogging works.)
Post a minimum of three out of seven days weekly.