Celebrating Digital Birthdays With Milaap #Milaap4Hope

ALT="Screen Shot, Milaap"Have you ever participated in a microloan program? It’s the coolest way to give back, pay it forward, and help boost the businesses of micro farmers and business people in all corners of the globe. I for one have been a longstanding Kiva.org supporter and have gifted loans to friends who in turn loan money to the folks in South America, Asia, the Balkans, Africa, India, and many other regions.

That’s why I was glad to learn about Milaap and how it is celebrating its fourth birthday TODAY on an impressive global scale. Having just learned about Milaap myself, this infographic below may be the best and most efficient method to inform you.

Here’s the scoop from the news release recently issued:

On June 16, 2014, its fourth anniversary, Milaap invites change agents from around the world to join in a global, round-the-clock online conversation on sustainable giving using #Milaap4Hope. This unique 24-hour event will be hosted across three countries and a range of social networks, beginning at 6:30 am IST on June 16, 2014 (9 pm EDT on June 15, 2014). To learn more about and participate in this unique online event, please visit http://blog.milaap.org/digitalbirthday. [Read more...]

Should Bloggers Write With Key Words?

ALT="confidence thermometer, Jayme Soulati"Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality.

Bloggers who want to get anywhere online need to write with key words handy. It’s what my colleague and digital marketing partner Jon Buscall of Jontus Media dictates every day.

In fact, he’s been lecturing me that I don’t blog with key words enough. My writings are what strike me. I’m writing for my peers. Indeed. [Read more...]

Tap Small Business Resources To Improve Success

ALT="Work In Progress, Jayme Soulati"A long time ago, I had an idea for a small-business website. It would be oriented to the backbone of the business, the inside. Much like a blog’s backend, a business has one, too. It’s the toughest thing about being an entrepreneur; yet, it’s the most important.

By now, I’ve been out of the actual formal workforce longer than I’ve been employed inside a company. That trend is happening more and more with the onset of more small businesses vying for self-employment and successful companies. How you ensure that success depends greatly on the resources you tap for the how-to knowledge you need.

I’m going to share a few of those resources in this sponsored post for Cox Blue. It has published a bevy of small-business essentials to keep your SMB growing. I hadn’t known how in-depth Cox Media Group was with its helpfulness for SMBs until I started perusing its site and blog.  Its website functions much like a walking encyclopedia of business resources. You can access any of those right here at Cox Blue. [Read more...]

Upscale Toto Toilets Seeking Comfort-Loving American Consumers

ALT: "Toilet-Jayme-Soulati"

How about a multitasking toilet, Toto?

Ever remodeled a bathroom and had to select from the wide varieties of commodes? I have done several bathrooms in my time, and ensuring you get a workhorse for less money and fewest gallons per flush is daunting, especially when you look at the price tag.

I looked at the Japanese Toto toilets advertised regularly in the magazines I read; however, the cost for a really neat heated seat with little water usage was nearly the price of the bathroom remodel itself. Instead, I settled for a custom-color Kohler with a self-closing lid so it doesn’t slam.

Toto Toilets Are Smart

Toto toilets are so upscale that few Americans have ever used one. Japan is finally ready to take on the American Standard U.S. market with its smart toilets. Apparently, Toto wants to be like Apple. No one knew they needed an iPhone until Apple came along and made phones smart. Same goes for toilets, according to Toto’s chief executive, Mr. Yoshiaki Fujimori.

In a Wall Street Journal story May 27, 2014, Smart Toilets Arrive in U.S., Fujimori said,”Industry presents iPhone–industry presents shower toilet.” [Read more...]

May Is For Small Business, Soldiers And Graduation

The grad kissed the pig! via soulati

The grad kissed the pig! via soulati

May is the month for Memorial Day, graduation from school, and a week to commemorate small businesses. What’s the common thread among these three?

Everyone knows someone in school. Every American knows someone protecting our country. Small business owners are so prolific and growing daily by the minute.

Entrepreneurs Are A Necessity

So often we small business owners get short shrift for what we accomplish as the engines of prosperity in America. There are days I feel that way, too, alongside the 600 brothers and sisters in small businesses surveyed and reported by Cox Media in the 2014 Small Business Barometer.

Cox Blue is a proponent of small businesses; you can see that theme throughout its website. In this sponsored post, I want to share some results of its study that hit home with me.

Cox Blue 2014 Small Business Barometer

[Read more...]

I’ll Never Forget The Glory Days Of Twitter

ALT = "future, past, sign, Soulati"It’s time to have a retirement party and bid the glory days of Twitter so long. It was a good run. We made a lot of connections, met peeps IRL, bantered, and did a bit of business. It was the first check-in in the morning and the last check-in late night. It’s where blog jacks launched, and ‘raderie was born. We survived a recession on Twitter, and together we kept the ROFLs and LMAOs and LOLs rolling in the stream.

The Twitter Glory Days

Twitter used to be the gathering place for anyone who was anyone. Actually, let me rephrase that — Twitter used to be the gathering place for anyone who was no one! Twitter made us someone. It built our personal brands and the frontrunners, self-professed Twitterholics like moi, lapped it up and enjoyed the ride. We all launched about 2009, and didn’t know what we were doing, so we did anything. In these archives, you’ll find a sheep video with Danny Brown and Dino Dogan. It’s a gem, a keeper, and only the old timers know of it! [Read more...]

After Public Relations There’s Always Comedy @ShaneRhyne

ALT = "happy, sad mask"A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy.

Shane tells me and us about his transition (yes, gents, he is having a mid-life crisis) from PR to comedy which to him is not exactly a flying leap. If you listen to the whole kit ‘n caboodle, you’ll hear a classic joke from Shane and it cracks me up because I laugh at everyone’s jokes.

Shane also shares about overcoming fears about the monsters that are no longer scary, what it’s like to move in with mom and dad, and how he makes it through his new daily grind. [Read more...]

The Apple, Google, Intel, Adobe Antitrust Conspiracy And PR

Credit: Mashable

Credit: Mashable

Google, Apple, Intel and Adobe Systems conspired in the biggest hiring antitrust case the U.S. legal system has ever seen. Please tell me you’ve heard the news. I’m still reeling from the true ramifications of what it means for our allegedly anti-monopolistic economy.

It feels like political parties ran roughshod over the electorate, or the monarchies of Great Britain and the Saudi Arabia launched a war. Alas, it’s merely four giant Fortune 10 publicly traded U.S. corporations named Apple, Google, Intel and Adobe Systems that conspired against their very own employees as if they were chattel.

The four leadership teams agreed behind closed doors the contents of which stayed hidden from 2005 to 2009 to a series of no-recruit agreements. Neither of them could recruit programmers from the other’s company. If they did, it was going to be war as stated by Steve Jobs to Sergey Brin, “If you hire a single one of these people, that means war,” extracted from Bloomberg Businessweek cover story May 5, 2014. [Read more...]

Using Indiegogo To Achieve Business Goals

ALT = "Pioneer Outfitters, burning plane"

Pioneer Outfitters, Chisana, Alaska. Cubby burns.

This is a call for support for Stand For The Man in Black, an Indiegogo campaign being executed now by Pioneer Outfitters, the 90-year-old Alaska wilderness professional guides.

You may know Amber-Lee Dibble, aka “AL,” who is the voice of the blog for Pioneer Outfitters right here. If you follow her, you’ll see some #RockHot videography and photography from the confines of the Wrangell Mountains in the heart of the Alaska wilderness inaccessible by anything but air transport.

AL is a regular in these parts and everyone else’s too. I have watched her grow from baby sponge to bona fide digital marketer with a tremendous voice and passion to boot. [Read more...]

Your Business Toolkit Needs A Public Relations Strategist

ALT = "What is the plan? Jayme Soulati"In my world of public relations marketing, there are public relations strategists and public relations tacticians.

I am the former although I dearly love doing the work. In my agency life, working with a plethora of clients across industries, the senior public relations practitioner got to develop and design strategy while the account executives and others lower on the food chain would implement.

In smaller shops, the twain meet! There isn’t enough bandwidth to have a public relations strategist and a tactician; they are one and the same. Now consider the solo professional who does it all – tax and accounting, business development, hiring, contracts, client service, public relations strategy, marketing, and happiness. [Read more...]