Live With A Loving Heart

ALT="Heart Candy, Loving Heart, Soulati"It’s what I teach my child every day—live with a loving heart.

I had to write about that and remind people to do so because where I walk, live, read, breathe, eat, and play, love is absent. There is so much anger amongst people right now; there is so much animosity and inability to smile or be friendly.

Most of all there’s no compassion.

Is it because I’m older now, and I can see through the angry façade of folks who might be protecting something inside or who are envious or suspicious of loving kindness? [Read more…]

BASF Love In Business Campaign

ALT="BASF Ad for Create Chemistry"Is there love in business? BASF, the 150-year-old conglomerate, thinks so.

In my hunt for good podcasting fodder, I was leafing through Bloomberg BusinessWeek’s The Year Ahead 2016 issue. When I landed on a full-page spread by BASF, which I thought made audio and stereo equipment, I came across this tagline:

We create chemistry that makes more power love a cleaner drive.

Eh? I read it again and again and still could not decipher whether it was referring to computer hard drives (as the left vertical image was of a super highway often depicted as the speeding Ethernet), or whether it was the clean fuel as depicted on the right vertical image in the ad. The blue heart conjoining the two images then made me wonder if ‘chemistry’ was the entendre for ‘love.’ [Read more…]

Nurturing Dementia In Friendly Communities

ALT="nurturing dementia,"There are too many stories of friends, family and neighbors with dementia getting scammed by a crook who wants their money or valuables. It saddens me immensely. That’s why I immediately sat down to write after reading this Wall Street Journal article, ‘Dementia-Friendly’ Cities.

Turns out that Paynesville, Minn., a town of 2,400 friendlies, is ‘dementia friendly’ and they nurture dementia.

That means the folks who live, work, sleep and eat in this small Midwestern community are nurturing their elders and being kind to a aging disease no one wants, everyone fears, and for which there’s no cure.

I applaud and admire the elders of Paynesville who created this nurturing dementia mentality.

The article states, “The number of Americans 65 and older with Alzheimer’s, the most common form of dementia, is projected to rise 40 percent over the next 10 years, to 7.1 million from 5.1 million, according to the Alzheimer’s Association, a national nonprofit group.”

Apparently, the movement to nurture dementia is taking off in Florida, Tennessee, Wisconsin, Arizona, and West Virginia, to name a few. There is a national pilot program called Dementia Friendly America modeled on the work in Paynesville and Minnesota’s 36 dementia-friendly communities that is turnkey for other locations to help those 65+ manage this age-intensifying condition.

Cross-disciplinary organizations often collaborate to put such programs in place. In Paynesville, there are volunteers who help with caregiving, buying the groceries, with yard work, and more. Foundations and healthcare companies also help implement the community-wide programming so that people with dementia and their loved ones can receive some comfort on their path.

Nurturing Dementia Is About Changing Mindset, Like Good PR

The public relations aspect of this national program provides great opportunity for collaborative community relations with the goal of helping humanity. It’s heart marketing at its finest, and you all know by now I have a podcast called, The Heart Of Marketing.

Before the disruption in technology began to turn entire sectors on their heads, we did grassroots public relations. We built relationships in communities with influencers and leaders. We listened to the community to understand problems they wanted solved. We heard from businesses about their resources they wanted to put into play in the communities. We approached foundations and non-profits to see what role they wanted to be accountable for. We set out to change mindset and cultural shift.

Plans were drawn up. Everyone got marching orders. Action happened, and goals were reached with good-old community relations and relationship building. This was all before the time of social media; it was called traditional public relations.

For a national program like this, more people can be reached. There are more ways to engage families of people with dementia and to nurture dementia with technology.

I’m so happy the Wall Street Journal covered this PR story. It’s a good thing when we get to read news of collaboration and the principles of heart marketing that I tout on my podcast with John Gregory Olson. When your role is oriented to caring for a community, you need to constantly adapt with the needs of the people.

Why I Will Cancel Advertising Age

ALT="dinosaur"No offense Rance Crain. In my book anything the Crains do is golden, coming from a Chicago girl (no I’m not native, but my child IS, so there). I will cancel Advertising Age after subscribing for many years as a loyal customer of the print edition.

  • I was around when B2B was its own magazine and then it merged inside its sister publication, Ad Age, and then it disappeared completely.
  • I was around when there was at least a smattering of public relations news somewhere in the publication, and then there was none.
  • I’ve been around since the campaigns like ‘how many licks does it take to reach the center of a Tootsie Roll pop’ were the norm and there was more dispersed coverage of all campaigns than just those that cater to the big advertising guns.

Alas, we ‘fair to middlin’ (what my grampa used to say)’ marketers no longer compute. We don’t have the advertising dollars to play in the same sandbox as the big guns, and the reporting shows.

[Read more…]

The Return of Social Media Engagement

ALT="Soulati Media, Future and Past"We’ve come full circle. We’re returning to social media engagement. As I daily peruse the social media sphere and the lists of bloggers who still write daily, good for you, I am conscious of one thing in this chaos of disruption.

Human engagement with connectivity remains the number one most important metric of social media.

Says Social Media Explorer today (exact quotes) by Peter Friedman: [Read more…]

Full-Service Marketing Is Extinct Like A Dinosaur

ALT="dinosaur"Used to be, back in the day, that everyone offered full-service marketing. I offer it, and so do you. Anyone hailing from the agency world knows that it’s full service or no service. Whether or not we had the competency to say we offered full-service marketing, we went and got it to compete for the coveted client retainer.

Nothing much has changed since then; except, well, technology. Technology has fully disrupted the marketing blend, or rather it has ‘interrupted’ it as per the op-ed in Advertising Age, “Instead of Focusing So Much on Disruption, Maybe Just Get Better at Interruption,” by Ken Wheaton on July 13, 2015.

Regardless of how you view technology and whether it has disrupted or interrupted your daily grind, one thing is clear. The chaotic complexity is here to stay, and it has made full-service marketing extinct, like a dinosaur. [Read more…]

Direct Marketing As Strategy, Not Tactic

ALT="Opt-in Marketing book cover by Scott Hornstein on"Direct marketing could be called dead like so many other things since the disruption in technology, but it’s not. In fact, direct marketing as strategy, not tactic is also smart marketing. That keen statement comes from one of the most influential marketers in integrated today, Scott Hornstein. The reason I know this to be true is due to the fact that Mr. Hornstein is our very first featured guest on The Heart Of Marketing podcast with John Gregory Olson and me. You do remember I launched at podcast in February, right? We’ve taped about 34 episodes already, and it’s tons of fun. Thank goodness John does the editing because, well, just because.

What are your views about direct marketing as strategy? [Read more…]

Hospitals Failing Caregivers; How About Caregiver Marketing

ALT="Hospitals failing, caregiver marketing, Soulati Media"Hospitals failing caregivers; you hear it all the time. That’s the opinion of every caregiver I meet who has had the unfortunate experience to enter the U.S. healthcare system alongside a loved one.

Right now, I grieve for a family member who just died, and she suffered a frightening death in a Midwest hospital. Her mother tells the story that the nurses really didn’t know when her daughter vomited in a chair and became unconscious because no one was monitoring the patient.

I am upset for my dearest friend and his sister who are standing by helplessly as their mother is dying of small cell cancer. Getting an appointment for radiation has taken more than three weeks, and the people working in that satellite clinic are rude, uncaring, cold, and unresponsive. The scheduling staff lied to the patient’s daughter and son who said they had called to schedule the patient’s appointment. Proving that lie was easy. The only phone number in the patient’s chart is the daughter’s, not the mother’s. [Read more…]

Should You Hire A Summer Intern?

ALT="Claire Freier, Summer Intern"

Claire Freier

A summer intern is a keen idea out of the gate, and your business needs to be completely certain the newest hire is not relegated to fetching coffee and filing papers. College students hired on as an intern can be actively involved in a business and contribute a productivity boost. If you start an internship with that foundation and concept, it’s a win-win.

What’s critical for mutual benefit is a well-designed and structured position. An internship based on real experience and tangible projects helps the intern learn and grow. Over time, the intern should be able to positively affect deliverables and results. Ultimately, a student gets experience in a field, and the company benefits from a low- cost and fresh-minded employee.
So, how specifically does a company benefit from hiring a summer intern?
[Read more…]

IKEA Media Relations And Messaging On A Slow News Day

ALT="Media Relations And Messaging, IKEA, Soulati Media, Jayme Soulati"This story is about my roots in media relations and messaging. In particular, it’s about IKEA media relations and messaging!

I read the Wall Street Journal paper edition every day. If I can’t get to it in the morning, I’ll scan the headlines. That’s what happened recently — I was on the phone with mom and exclaimed, “You gotta be freaking kidding me.’IKEA Adds Veggie Balls to Menu.'”

It was right there under ‘Business News’ with a full-color image larger than life (about 8 x 10 in inches) with a story right below. I am agog; here’s why.

Media Relations And Messaging

I hail from Chicago’s PR agencies in core media relations as a former purist, publicist, and public relations-only professional. Every day in my Chicago agency days I did media relations and messaging. To those not in the know, that means publicity and story pitching to journalists who hated that word — ‘publicist.’ I sat on the phones for eight hours daily as a captive AE pitching media. I know a slow news day when I see one.

Today, I’m no longer practicing like that on a daily basis; alas, public relations has changed. The messaging and media relations I do is oriented to message mapping and finding the news hook to do media relations the digital way. But, that’s all for another day.

IKEA Got Lucky

Now, I don’t discount the fact that IKEA is a multinational brand and largest furniture maker in the world consumers love. I don’t discount either its likely phenomenal media relations team who also likely consists of young publicists pitching media. Despite the company’s privately held status, the Wall Street Journal would be remiss not to cover the company’s goings on.

[Read more…]