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Book Review: Marketing In The Round
Back in the day, integrated marketing was a big trend. Everyone allegedly rushed to climb aboard to play nice in the sandbox. Soon it fizzled and silos crept back to the forefront of business models, and everyone stayed in their corners.
Then came social media (well, some umpteen years later), and marketing altered again. Companies had to tear down the silos and implement integrated marketing again; however, it’s not over. Business is only in the early stages of adoption of social marketing, and one way to be successful is “marketing in the round.”

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