No one said life was easy, and if it were we’d be at the beach partying all day. But, you’re not, nor am I, and that’s why you haven’t seen me here in awhile.
I’ve been in a rut as digital marketing has been kicking my ass, and it’s doing it so royally I had to put that A-S-S word in the headline. BTW, is A-S-S even a cuss word any more? I know no five-year-olds are reading this blog, so maybe I’m safe.
How do you feel when completely out of your element? Here are a few emotions I can share from first-hand experience – humility, humbleness, embarrassment, frustration, annoyance, anger, fear, and tears. Then comes the resignation that all these emotions are purely obstacles to success.
Indeed.Read More →
f you know me well, you know I’m a full-fledged Triberr cheerleader. For the last four years, my blogging experience has grown as Triberr has continued to innovate and offer better monetization opportunities for bloggers as brand ambassadors.
Being a Brand Ambassador
What that means is you’ll see an occasional post here as promotion or sponsored invited by a company. This is that post, and yet what’s interesting about having to say that is this:
No one tells me how to write my story; they give me a one-sentence theme of what they would like to see, and it’s up to me to interpret and craft content to match campaign requirements. The other thing? No one is editing me either because there is a level of trust to those selected to be Triberr brand ambassadors. I respect them; they respect me, and we all play nice in the mud.
Can we get to the matter at hand, then?Read More →
The factors contributing to success of a startup are myriad and must cohesively meld in the sandbox. While fundraising drives ultimate success, think of these and then ask which is to blame if the rocks start to skitter:
Team Strength. Like forming a hive with all the competency variations, a startup team has to be smart, committed, representative of the needs to take the company forward, and come with the skills required for the long term.
The Big Idea. Let’s say the big idea truly rocks and then it doesn’t. What happens to the startup if the business strategy and model continue to morph after launch? The very foundation of the business begins to waver, and uncertainty is the daily emotion.
Marketing & PR. Every single startup needs and gets marketing; yet, they often relegate public relations to the back burner. PR is brought on board to do the media relations, get the earned stories just after launch, and to create the excitement for continued fundraising and growth.
Fundraising. Crowdsourcing, friends and family, angels, venture capitalists, credit cards, loans, personal retirement are all methods of funding growth of a startup. Without the funds, the people hired to help the core team with the big idea can’t bootstrap into perpetuity.