Pinterest First Impression

by Jayme Soulati on 02/01/2012 in Branding, Social Media

I hem and haw all the way to a new channel; everyone knows that about me. I let the leaders be first movers, ahem, Gini, and I watch and read as they navigate uncharted waters and inform us all. Why not? They’re the leaders! Heh.

And, so, I asked for and received my Pinterest invitation, thank you, Gini, and hopped on. As with anything new, it takes a bit of concentration (no multi-tasking, Kaarina) to figure out. In fact, I read the help questions which I think are helpful (fancy that).

So, here’s the first impression, guys:

Run, do not pass go, do not collect $400 (inflation), and ask for your invite right now (ask me now) to jump onto Pinterest immediately. Can you say addiction? Can you say stairway to heaven? Oy;  we who are engaged are done; turn me over and bake the other side.

 

Why you ask?

>>Visual-ness — the most appealing sensory

>>Personalization with high-level creativity

>>Engagement less serious and more fun

>>Provokes thought and (did I already say this) creativity

From a business perspective:

>>A board (what you create to pin images on) can be about your clients. You can promote clients’ products and services with the images from their websites, etc.  (Companies have a harder time promoting themselves, as you’ve read, but an agency (hands down) will have no problem. I have not researched disclosure yet; Gini, do you know?

>>Blog fodder is amazing. If you want ideas for your features on your blog, have at it. Ubiquitous . Limitless.

>>Business development in a highly creative way. Let’s pick on the Gin Blossom once more here…if you read her profile on Pinterest, you’ll find she’s an avid biker and foodie. When you look at her boards, you see the foods she wants to make in the future. If I were a restaurant and she was a celebrity chef (she is , actually, just find her Tumblr blog), I’d invite her, via an agent of course, to make an appearance in my establishment and prepare a meal under the bright lights of cameras and video, etc. etc.

For me, I took some time understanding how people were using this. But, I won’t do that again, as there doesn’t seem to be a method. As soon as I pushed my first pin, someone I didn’t know re-pinned and another wrote a note. I had to determine access points to respond, and then I continued to complete my first board, “Gems, Gems and More Colored Gems.”  I bet no one knows I want to be a gemologist in the next iteration of moi. I feed my yearning with world travels to gem locales and wheel and deal for another to add to my collection (at least I used to prior to becoming a mom).  Pinterest allows people to see that very personal side of others based on the boards with pinned images. If someone is highly private, then stop on go. Pinterest is NOT for you.

So, ask me for an invite; you will not be disappointed.

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GoPro Is Perfect Example of National Media Pitch for PR

by Jayme Soulati on 01/26/2012 in Branding, Media Relations

I looked at the byline of the reporter; was I reading this amazing story in Fast Company? Close, but not. Tom Foster “has been an editor at Men’s Journal and Fast Company. This is his first story for Inc.”

My two all-time favorite ‘zines for business news, company innovation, entrepreneur success, and so much more. This story, “The GoPro Army—How a scrappy little camera company turned its customers into a stoked sales force and became a $250 million industry leader.”

Crumbs. You can’t beat that headline; it tells the story right there (and it took the whole page with 16 images from GoPro cameras to illustrate the first spread of the article). In true Fast Company form, the first two pages are in its style, while the last four are Inc.-esque.

What’s needed to get this kind of coverage money can’t buy?

Before I go into the elements for a national story pitch, I want to reference my message mapping articles again, and for good reason. I started writing this with the angle of “backing into a message map” because I had no idea this company existed (I’m not an extreme sports fanatic, nor would I ever consider the daredevil stunts GoPro does). As I was reading the first two pages with every line circled in three out of four columns (as blog fodder), I saw what the reporter told me come to life, “GoPro is a company that’s deeply invested in storytelling (primarily in the form of extreme sports videos.”)

As the reporter told his story beginning with hair-raising visuals as a passenger skedaddling through the Santa Cruz mountains in a Ford GT40 replica Le Mans racing car with GoPro CEO at the wheel, I was hooked. Not only was GoPro being acknowledged for its storytelling finesse, a master storyteller in Editor Tom Foster was recanting his personal adventure, too.

Just read the article, OK? You’ll get what I’m saying spot on.

Story Elements for National Media

So, let me try to share the elements you need for your company or client to be considered by national media.

The basics in this story are covered well.

Zany and photogenic CEO under 40-years-old

Proven profits and exponential company growth

Successful product with adoring consumers

Market monopoly (90% market share)

Industry everyone and anyone will drop jaws about.

 

The added bonus to making the pitch all the sweeter:

Product Line.  It’s a suite of “wearable, mountable and affordable HD video cameras that make all kinds of previously impossible shots much easier to capture. …they pack a surprising amount of power and versatility, especially for their $300 price tag.”

YouTube Views. The writer references three YouTube videos shot with GoPro cameras each with 12.4 million views, 2.8 million views and 2.1 million views. These postings are part of the arsenal of video posted to YouTube every two-to-three minutes (either by customers or the company’s 20-person in-house media team).

Industry Analysts. While it’s not always up to you to include industry analysts in your pitch to national media, it is an added bonus. “IDC estimates GoPro’s revenue at $250 million, on sales of 800,000 cameras world-wide. He (industry analyst) calls GoPro “the fastest growing camera company in the world.” (Redirect to sentence above – “coverage money can’t buy.”)

Customers/Users. GoPro has a Facebook fan base we can all drool over. “In 2011 alone, Facebook fans grew from 50,000 to more than 1.3 million.” (Gasp, who manages that community?)

Customer Engagement. Using the BARE (brand audience rate of engagement) score to track activity on Facebook, the CEO mildly states, “I think we have the most socially engaged online audience of any consumer brand in the world.” Indeed.

Social Brand. Read those words again. What do they actually mean? When you have a tiny video camera (any large corporation could’ve made, right?) you can wear, a global army of camera users is created every single day. Their videos of bungee jumps, an Alpine downhill, a coral reef exploration, or a kid’s race track excursion are all posted to YouTube, Facebook, MySpace, Tumblr, Twitter, Google+ and every limitless social media channel imaginable. Globally. This exponential, ubiquitous growth is unimaginable, but here it is right in front of us being presented by an upstart. (Is this CEO the future Steve Jobs?)

I’m blown away. No way in my lifetime will I ever get the chance to pitch a company story like this, and I’ve been pitching media too many years to count. I’ve had success with national media, for sure, and I know what it takes to see it through (sweat and tears). I also realize the challenges media relations professionals face to tell a story like this.

Here are my summary tips:

Get your message map(s) in order and tell your story. Put them into a format that lends itself to storytelling and not just word reading. Words on a page must come to life with passion.

Not involved in social media yet, Company X? OHMYGOSH! If this story is not your kick in the pants, nothing is…Get on it. I cannot tell you how serious I am; look at the fan engagement and the social branding (that alone rocks) behind GoPro success.

This story is a perfect example of what national media want to see in a perfect national story – social media engagement on a variety of channels along with this BARE metric. (Don’t worry,  I bet only the top 10% of companies are likely to have that metric clocked with any margin of influence.)

Engage with industry analysts. This is an aspect of public relations often ignored. It’s called industry analyst relations…simple. It’s different than investor relations and important for privately held companies that hold market share in their respective verticals.

This story is both an inspiration and a freak (no accident). As a public relations professional, work hard to touch upon these elements and show proof points in as many as you can. I’d hasten a guess this company is a media darling and one in a million, but it’s sure exciting to wonder what it’s like to be in the media relations and social media hot seats for GoPro.

(Image courtesy of GoPro Facebook page.)

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Land’s End & Plus-Size Model Body Image

by Jayme Soulati on 10/31/2011 in Branding

I’ve always wondered what it would be like to be a model. I love that stuff — the glitz, glamor, make-up, product, fashion of the runway. You can bet, though, I’d never model for Land’s End. When you watch the video here, you’ll get what I’m talking about…Land’s End makes its plus-size models look extraordinarily frumpy, having lack of confidence and implied low self esteem.

I leave you to watch and ponder as you consider whether I’ve got a point, or not. I’m offended; are you?

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Klout Means Nothing; Carry On

by Jayme Soulati on 10/27/2011 in Branding

Were you as surprised as I was to see your Klout score bottom out nearly 14 points lower yesterday? I looked twice and did a “huh” and then remembered it was planning a total revamp of its algorithm and people would not be as influential as they thought they were.

Yawn. Whatever.  So what?

Let’s remind ourselves what influence is – there’s been so much discussion (the ‘sphere is alive and kicking with all the Klout posts today) about whether a number dictates your influence. It doesn’t! But, we’re all so competitive that when a number is associated with us that correlates to the frequency of tweeting and posting, we start to believe it!

Yesterday on the #MeasurePR Twitter chat with @Shonali and @JenZings, that question came up…is influence measurable?  I believe, perhaps, but not via Klout. Is Klout monitoring key words and strength of message within each tweet and post?  Who is awarding the +K and is it a game like for “cougar,” “sheep,” “wine,” or other non-influential word?

Imagine a software salesperson who RTs 100 tweets/per day; his Klout score would increase for sure. Now, look inside those tweets and see what they say – are they all tech oriented, or not? The latter…and herein lies the problem.

Klout is “measuring” frequency of exposure not the content within that exposure.

So, with your lower Klout score as of yesterday:

1. Carry on, Garth. It’s business as usual!

2. Create the engagement in your community you’ve been striving for all along.

3. Keep the conversations going about issues near and dear to you and recognize you will get something out of that communication but your Klout score will remain as is.

4. Don’t get so caught up about a number. Who are these guys anyway, associating their arbitrary algorithm to every peep who tweets? When you sit back and think of it that way, it’s clear – you are master of your own influence and no one else.

So, ready to ignore Klout and keep the momentum going?

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Intel Inside & Storytelling

by Jayme Soulati on 10/20/2011 in Blogging 101, Branding

Remember Intel Inside? Back in the day, when the first personal computers were being marketed, there was the little icon sticker, now iconic, on the screen that said, “Intel Inside.”

No consumer really knew what the heck that meant, but it sure as heck was a status symbol and every computer had to have it to work. Call that absolutely smart branding.

In Chief Content Officer, a supplement in B-to-B Magazine, Joe Pulizzi spoke with Pam Didner, Intel’s global integrated marketing manager. I am intrigued by several statements Pam made in this piece, and I’d like to share with you:

“Content marketing is everything we do on the B2B front.”  When it comes to consumers, Intel calls it “experience marketing — putting customers in the center and telling a story to which customers can connect emotionally.”

Think a minute. Intel is all about the insides of processors, computer chips, hardware components and other gizmos and widgets (that’s not a side-bar blogging app!). Consumers could care less, but the Fortune company has to make consumers care, and they do it by storytelling.

Case in point, here’s what Pam also said:

“Intel is an amazing brand. Our hero product, the microprocessor, presents us with a marketing challenge because our consumers cannot see it, smell it or touch it. We need to continue to find innovative ways to build brand relevance with consumers.”

(I am just sayin’ right now #storytelling has taken on new leafs; it is a hot trending topic right now on the interwebz…have you seen it on all the blogs again?)

Think 2. Could you imagine being on a marketing or PR team for a company that has a “hero product” no one can get sensitized to? By the way, I love that term, “hero product.” What that requires is the utmost in creativity and innovation.

Here’s one cool way Intel has adopted that innovative spirit:

The Museum of Me uses Facebook photos and video to create a museum or art gallery all about you/me. In its test pilot in late May, there were 36 “likes” in five minutes of launch. After five days, there were 1 million hits, and Intel’s global marketing/products teams had no idea it would take the world by storm.

How can we adopt some of Intel’s creativity and innovation into our own business objectives?

In a service business like many of us have, we have a marketing challenge much like Intel; our “hero product” happens to be our intellect and creative deliverables. No one can touch that, taste it or squeeze it (think Charmin) prior to purchase.

We have to be creative in how we set up our brand and show our “Intel Inside” to make customers’ lives improve. I’ll offer a few ways I think that’s possible, and then perhaps you might add yours:

  • Blog creatively with new and fresh ideas. There is so much inspiration you can take from reading anything and everything. In fact, you need a pen and paper to jot down ideas as you’re speaking with people because if you open your mind, they will come fast and furious; promise.
  • Design yourself and company with pizzazz. Yes, there are templates galore available to fashion into a blog or website, but go the extra mile and have someone tweak and customize it to make it yours.
  • Always be smart when posting anything anywhere. If your barrier goes down and you cut loose, know that your image is at risk. It’s easy to do — let down the walls as you feel so comfortable and forget the whole world is watching.

None of these thoughts are fresh or innovative, but when I put them side by side to Intel’s challenge with its hero product, it makes sense to me to reiterate the basics lest we forget our boundaries and get sloppy along the way.

What’s your story?

 

 

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Run to Google+ to Engage!

by Jayme Soulati on 07/11/2011 in Branding, Social Media

I would be remiss if I did not share my thoughts about Google+ after a weekend of playing. Here’s the upshot…RUN to Google+ and reserve your profile and nickname before others, especially if your name is common or there are duplicate names to yours.

The site is intuitive, addictive, fast, and organized. My network is not just being built from Twitter and Facebook, thank goodness, it’s coming alive with people I don’t even know.

* And, that’s what’s cool. Google+ is organized in circles. You can put peeps into a circle of friends, social media types, PR, family, following, or any other category you create and name. I found that I have pretty much three circles only; not sure I need to skew them deeper than that. If I did, it would be a simple click with a really cool interface to make it happen.

*As for content, I’m a bit unsure about posts up there. The weekend was full of banter; ahem, Ms. Dietrich was scamming the poor system in search of “free beer.”  I think she found it.

*What people are saying, and I fully agree, is they don’t want to see content being cross-posted from Twitter and Facebook. Because so many of us are connected on all channels right now, the cross pollination of content and repetitiveness would become  unruly. This remains to be seen…how folks will elect to share.

* The jury is still out how to best use this channel. What I’m hoping for is a more professional channel of business folks that would create a hotbed of learning, testing, and challenging/useful content. Again, if you follow those types of peeps and organize others into circles, that is highly likely to happen.

* Here’s one critical tip — secure your nickname. Here’s the link and it appears like this when you’re done http://gplus.to/jaymesoulati In box one, type in the name you’d like to use to identify yourself. In box two, copy and paste just the numbers from your current Google+ account (found in the url in your browser). Click “add” and voila. You can use this to identify yourself rather than a cumbersome set of numbers and unwieldy url.

* When people  you don’t know add you to their circles, add them, too. In this beta phase, all peeps should be safe (not spammers yet unless her name is cough, Gini, cough).

* Re analytics, there’s a lot of banter about whether this channel will help drive blog traffic. Why wouldn’t it? I already had an alert for my profile here; I know that Google, being the search engine it is, is going to be monitoring traffic inside and pushing attention to the outside.

* One thing that is slightly disturbing to me, though, is the amount of data being transmitted via Gmail, to Crackberry and to iPad2, plus other mobile devices. Think about it…how will we keep data plan charges down when the mobile providers are all going to fee for usage plans? Anyone else have a thought on this? I got the idea after seeing the huge spike in Gmail traffic to my iPad and Blackbery; that’s a bit worrisome.

What’s your first impression, folks?

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Brand Your Blog Or Name?

by Jayme Soulati on 07/05/2011 in Blogging 101, Branding

Read this headline from a recent Ad Age — The Big Winners at Cannes: Emerging Markets and Not Just for Bagging Lions.

Two words in that headline, Cannes and Lions, conjured two brands for me, John Falchetto and Marcus Sheridan. John writes Expat Life Coach and lives in France ( thus the Cannes assimilation), and Marcus writes The Sales Lion. Obviously, you can understand how I thought  of Marcus.

Neither of them know me well, but each of us appears in one another’s houses on occasion to contribute to comments. The fact is I lurk on their blogs more than I comment; their brands are significant in my opinion, and I glean from content other perspectives than mine.

Which leads me to my point. Are you a brand or is your blog?

In the case of the two gents I referenced above, both have branded the name of their blogs well. When Reading Cannes in the Ad Age headline, I thought of John first who lives in France and then segued to the name of his blog and his recent video interview with a PR professional in Costa Rica. All of this happened within seconds of course, but the thought patterns were definitely real and in sequence.

As for The Sales Lion, this blog shares content about family, a small business, customer stories, social media, and marketing. Powerful stuff with a community to boot. Marcus does a fab job with it. The fact that a word, lions, prompted my recollection of the name of Marcus’s blog is exactly what he wants that word to connote. As for Marcus’s business, he’s in the swimming pool business. I don’t get the correlation between lions and swimming pools, but it obviously works for him and his customers.

Here’s a great example to build on what I’m talking about…John tweets using his name and Marcus tweets using TheSalesLion (both Twitter links are above). My brand recall for John and Marcus is John’s name (not his blog title) and the title of Marcus’s blog rather than his name.

How have you branded your blog? Is it your name or a key-word rich title that draws people in to learn more?

 

 

 

 

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Triberr Means Business

by Jayme Soulati on 06/30/2011 in Branding, Business

If you’ve not heard or seen anything about Triberr, you’ve been asleep, or just not circling in my circles. The Triberr founders are doing a bang up, and I mean bang up, job marketing their start up. In a recent Skype conversation with Dino Dogan, he told me they’re working hard and getting tired, but the fun is just beginning.

If you’ve been asleep, let me help you with some archived conversations on a variety of blogs. Some love Triberr, some don’t; others flip-flop and go back and still others are on the fence. This post really has nothing to do with that.

What I want to do here is recognize and deliver kudos to Dan Cristo and Dino Dogan for their business acumen.

*They launched a start up that was ill defined in the beginning and confusing for some.

*They took precious time to hear their critics and make changes to their app.

*Everyone who blogs gets a comment from one or both of them; everyone.

*Everyone who tweets with #Triberr or @Triberr in the 140 gets a response from one or both of them.

*When you least expect it, Dino is engaging tweeps and making hilarious sheep video with @DannyBrown and beating the +K Klout game.

Dino and Dan are everywhere; they live and breathe their brand; they are personifying their brand, and they’re recruiting new tweeps to come on board and try their product. And, you know what? It’s working.

These two guys today deserve entrepreneur of the year awards for their business acumen; for the diligence in marketing and branding they’re showing; for their dedication to their business and interest in making it perfect; for their openness to listening and improving their product; for their endless nights to make the green lights glitter.

I have no idea how well Triberr will fare in the future, but it really doesn’t matter. With these two go-getters at the helm, there’s no doubt in my book it’s already a success. Congrats, Guys, for being the visionaries you are and having fun while doing it. (Hey, Dino? Put the sword away.)

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Q&A With Daddy Blogger JackB

by Jayme Soulati on 06/29/2011 in Blogging 101, Branding

Here’s a Q&A with a newish member in my community, TheJackB. And, dang if I could find Jack’s last name to properly introduce his content below. I looked high and low on his blog and elsewhere on his pages; to no avail. So, you can call him The Jack (because apparently there was another Jack B, and this Jack B wanted to be THE, as in HRH Jack B. Uh-huh, you get my drift.

This piece below from THE Jack B stemmed from his comment on my post this week about Mommy Bloggers versus Mompreneurs. Jack wrote about his work as a Daddy Blogger and the work he’s gotten from some major brands. So, I spouted off a few questions, and here’s what Jack has to say. Neat experience; impressive. Thanks for playing, Jack!

Soulati: How did you get involved in parent blogging?

I would almost call it serendipity. I began my blogging career in 2004 on a whim. In the midst of my foray into posts that were generally foolish and insignificant my father had a major heart attack and ended up on life support.

It was a very scary time for me. I had a young son and a pregnant wife and was suddenly responsible for taking care of three grandparents. I felt like I had to be strong for everyone so the blog became my confidant. It was where I let my guard down and shared my fear.

In the midst of this I thought that it might be interesting to chronicle some of the things that my son did and the discussions we had.  I don’t think that I began to call myself a dad blogger until several years later. I was just a blogger who wrote his kids and parenting.

The ads on blogs have been around for as long as I can remember but the reviews/giveaways probably didn’t start until around 2006. Or at least that is about the time that I first remember hearing/seeing them.

Soulati: How’s the barrier to entry for dads?

There is a very low barrier to entry for bloggers in general. All you need is a computer and an internet connection and you can start blogging. It is part of the reason why the blogosphere is saturated with blogs, most of which die within 90 days.

Soulati: Do you have someone represent you to find opportunities?

No. I don’t have anyone whose job it is to do so. All of the work that I have done is either through referrals or because the brand/agency contacted me. For a long time I intentionally avoided getting involved in all of this.

Eventually I decided that since I love to write it might be worth trying to figure out how to monetize my blog so I opened myself up to the possibilities.

Soulati: Tell me about your experiences with PR people working on blogger outreach.

It is mixed. I have received a lot of pitches addressed to Dear Webmaster or Dear Mommy Blogger that I sort of roll my eyes at as it usually indicates that I got copied on a mass email.

I don’t automatically discard those emails the way that some bloggers do because if you don’t read the pitch you don’t know what sort of opportunity is being pitched. What bothers me is when I receive something that isn’t appropriate for my readers and doesn’t offer appropriate compensation for the work they are asking me to do.

Overall I would say that my experience is positive. Most people are pleasant to deal with and responsive to my questions. It is like anything else, sometimes you run into jerks.

Soulati: You’ve mentioned you’ve seen some pretty negative situations. What is the solution, Jack? What must happen for a cohesive working relationship from PR to blogger? From corporate marketing to blogger? From blogger to corporate marketing?

I suspect that many of the negative situations stem from misunderstandings between the two sides. Let’s start with the bloggers.

Many bloggers have unrealistic view of what their blog is worth and consequently are irritated when they aren’t offered appropriate compensation.

They would be well served to learn more about PR and advertising. If they had a better understanding about what the agency/brands are trying to accomplish it would help them. It is not hard to create a basic media kit, an ‘about me’ page, disclosure policy etc.

Another issue that has been created is the saturation of the blogosphere and the number of bloggers who negotiate and I use that term loosely ‘bad deals.’ Why would you work for 15 hours for the chance to give away a $10 gift card to company XYZ.

I suppose that you argue that the agency isn’t culpable and bears no responsibility for this happening but I think that is short sighted. Even though it is an inexpensive way to try and promote your client you are not building a good relationship with the blogger. It is just cheap labor that you are going to burn out.

Savvier blogger and agency reps will work together to build programs that add value for both parties. If you create more of a partnership between the two sides I think you will see better results.

Maybe I am the oddball here, I don’t know. But I spent a lot of years selling space, most of it for online publications so I always want to know details about the campaigns. I want to know if they are building awareness or engaging in lead generation.

That experience also taught me how much money the brands have to spend on their marketing/PR efforts. But even if it hadn’t all you have to do is look around and see what the brands are doing and it is hard not to want to try and grab a bigger piece of that.

I am not the only blogger who is cognizant of this which is why so many are pushing for compensation in dollars instead of just products/services.

On the brand/agency side they need to understand that it is not an unreasonable request. There are times when it is makes sense to pay bloggers in the aforementioned goods and services but it shouldn’t be the only way.

One of my pet peeves is being told that they’ll also provide a link back to my blog. Let me qualify that, if that link has real value and I believe that it will provide good exposure than there is merit in using it.

But if I ask you for demographics about the link I think that I am entitled to them. It really boils down to treating establishing a professional relationship between the two parties.

 

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Mommy Bloggers Vs. Mompreneurs

by Jayme Soulati on 06/27/2011 in Branding, Business

In the most recent AdAge, there is a story about a new talent agency for mommy bloggers who have had a category of their own for years. I wrote about their influence during the Pampers Dry Max debacle which shows moms’ influence at large and not just a niche blogger set.

Danielle Wiley, a former Edelman digital exec, launched Sway Group and expects to earn $1 million her first year. She invited 30 mommy bloggers to join her outfit and in one week had affirmative responses from them all. Sway Group will “broker” deals between PR firms and their clients who want the influence of that mommy niche. There are some heavy hitters, no doubt in the list if you read the story.

I’m wondering, though, why mompreneurs don’t get no respect?

I spent the last eight years trying to keep the fact I was a mompreneur secret. I have a successful business to run and what image do diapers and bottles conjure to a client who wants it yesterday? On the flip side, mompreneurs are one hot commodity. We have solid expertise in vertical industries; we run professional businesses; we have blogs with influential readers; and, we are parents experiencing the same crises other parents are.

Think about what corporate marketers are missing without professional mompreneur bloggers to tout product?  Some mompreneurs do this:

$ We are most interested in efficient products– those that work and do not break.

$ We need economical products yet we are willing to spend the extra dollar on a premium product.

$ We will outfit our kids in Gymboree from birth to size 12 (which I did) and an occasional Hannah Andersson outfit.

$ We will buy the organic fruits and raspberries out of season because the health of our kids comes first.

$ We are able to travel to family destinations on an annual basis (Disney, Disney) and we require high connectivity and technology while away from the office.

Granted, my blogs I write on and for small business, PR, social media, and marketing don’t have the subscribers of an established mommy blogger; however, when you tally the Klout scores of my community and network, that’s a heckuva lot of influence that’s being ignored.

Maybe I’m in left field and just missing the action…set me straight!

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