Recent Articles
Soulati Media On The Street: Patty Swisher, IKM Architects
Here is a second installment of the Soulati Media On The Street video series I shot live at Social Slam 2012. Like a kid in a candy store, I bring you special guest Patty Swisher who directs marcomm, public relations and social marketing for Pittsburgh architectural firm IKM Architects.
As a 100-year-old firm, ICAM is considered progressive in its social media engagement with Patty at the helm. Patty manages the firm’s Twitter account and Facebook page (go ahead, give ‘em a like), and she’s also instrumental in spreading the good news about social marketing to others in architecture services.
Soulati Media On The Street With Shane Rhyne, Ackermann PR
Thanks to Stephanie Wonderlin at Social Slam in her 10 impressive minutes of fame where she said that YouTube video got more attention from search engines than web pages or Vimeo.
That statement caused my mind to stray to my neglected YouTube channel and what wasn’t there — enough videos to be impressive. Stephanie changed my life right then and there; I resolved to fix my sheer laziness with snippets of <2 minute snips (another Stephanie tip) then and there at Social Slam.
New on the Soulati Media YouTube channel are 9 videos posted in Knoxville live from Social Slam.
Thoughts After Social Slam 2012
You missed the IRL event of the year in Knoxville last Friday. We got to see so many social media mavens and not so mavens, about 600, gathered in Knoxville for the second annual affair. Congratulations to the Knoxville Social Media Club and Mark W. Schaefer, founder of the event, for another amazing gig.
Thanks, too, for the swag bag although take a look in the photo above and see if you can spot the typo? How could that happen? LOL. Loved lunch, sponsored by Bush’s Baked Beans and cashed in already for my two free cans of veggie baked beans. Awesome swag.
Should You Delete Social Media Profiles?
A man I respect as a peer and pal is a social media leader and A(mazing) lister who will deny that last descriptor as a slight, but he carries enough clout that he has deleted his Klout profile and also his Google+ profile.
His blog post hit my in box over the weekend, and I was fascinated with his announcement that he had deleted his Google+ profile and was lamenting that Google required him to re-up his profile IF he wanted to use Google Analytics.
So, I got to thinking about social media leaders who take proactive steps to change it up. Remember the leaders who deleted all their Twitter followers ? That was all the rage for awhile with everyone talking about what that meant, why they did it and what influence it had.
Marketers Are Confused About ROI, Are You?
Turns out the commenters over at Spin Sucks who didn’t know how to define ROI as based solely on dollars are not far off from many a marketer, according to a study by the Columbia Business School Center on Global Brand Leadership and the New York American Marketing Association.
By way of background, my friend Jenn Whinnem who is a contributor here and member of this community wrote a guest piece for Spin Sucks about the Connecticut Health Foundation and which metrics they tally that contribute to campaign success.
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