Brand Engagement And Organic Twitter Followers

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

This needs to be said — LOUDLY. Each of my nearing 4,600 Twitter followers is organic; are yours?

Twitter sued five companies in April 2012 that sell followers on e-Bay and elsewhere for increasing exponentially and untruthfully the numbers of followers a peep has. If you’re at all interested, the defense is being represented by an Above The Law columnist. I follow this e-zine, and if the columnists are as adept writing editorial as they are in the courtroom, uhmm, Twitter needs to watch its back. (The companies responded within the last week; my, my, the judicial system takes forever.)

Oprah has 14.5 million; Barack Obama has 21 million; Justin Bieber has 29 million followers. Wasn’t Ashton Kutcher the first celebrity to get 1 million followers back in the day? ¬†Celebrity is the operative word; makes sense.

When I say my followers are organic it means this:

  • I follow people who follow me first.
  • I have never gone rogue to gain high numbers of followers, and many do this with Twitter apps like TweetAdder and TweetBuddy.
  • Having oodles of followers is challenging to manage my stream; when I see content that makes no sense to my topics of preference (like sales junk), I clean out.
  • After four years on Twitter 24/7, I ought to have 10,000 followers by now, right? Perhaps. It’s all in accordance with how you manage your brand in business and how huge you want to get with that extra attention.

Brands And Twitter

That’s a great point (if I say so myself)…should brands get the highest number of Twitter followers possible?


Think about what that looks like to a community, follower, prospect, or customer.

When a brand engages in higher numbers, the first impression is akin to a high Klout score. It’s all about influence. That brand seems to be influential and more followers will come on board.

It’s totally up to the brand how they use that opportunity, though. As I mentioned in my post here about my analysis about Harry and David’s Twitter stream — does your business engage in social media or is it a social business?

Think hard about how you, your brand, your company, and organization use Twitter. This channel is a force to be reckoned with as long as you know what you’re doing — posting, engaging, growing, and being fulfilled with success you measure buoyed by metrics you deem apropos.







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