Authenticity is at risk. There is too much pressure as a professional blogger to monetize, engage, develop a brand, be a leader with unique content, and utilize digital marketing for lead generation and search marketing. When you’re making the climb from newbie blogger to professional, there are many bloggers ahead of you to follow and heed their examples.
It’s not hard to see that all the tools of the trade to create the largest professional brand are right there for the plucking; but, at what expense?Read More →
Send to Kindle Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate? Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as …Read More →