A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.Read More →
Power tribes are all the rage on Triberr. This blogger is in three, and the jury is still out whether that will be the norm in a few weeks or not.
What’s happened as a result, however, are the headline and first two sentences (like the lead of a news story) become the most critical aspect of a blog post.
When your headline sucks, and I don’t know you or your writing ability, then your blog is bypassed, deleted, muted, or blacklisted. Your headline needs to be a summary of what you write about inside. It has to provide a creative depiction and enticement for me, the reader, to click, read, share, and comment.
Here’s what I’m seeing that isn’t good in headline writing:Read More →
Tell me I have a typo in blog copy. Tell me my sharing plug in is challenging to work with. Show me the errors of my ways in comment systems that are complex. Provide me a hyperlink you’d prefer over the link I published for your blog.
Basically, tell me I have spinach in my teeth, would you?
And, what that means is I’m going to tell you the same. Please take no offense; please don’t kill the messenger; please know I say so with a loving heart so you can put your best face forward.Read More →