f you know me well, you know I’m a full-fledged Triberr cheerleader. For the last four years, my blogging experience has grown as Triberr has continued to innovate and offer better monetization opportunities for bloggers as brand ambassadors.
Being a Brand Ambassador
What that means is you’ll see an occasional post here as promotion or sponsored invited by a company. This is that post, and yet what’s interesting about having to say that is this:
No one tells me how to write my story; they give me a one-sentence theme of what they would like to see, and it’s up to me to interpret and craft content to match campaign requirements. The other thing? No one is editing me either because there is a level of trust to those selected to be Triberr brand ambassadors. I respect them; they respect me, and we all play nice in the mud.
Can we get to the matter at hand, then?Read More →
Domain extensions are getting ultra competitive with a plethora of new ones set to hit the marketplace. There is one domain you should pay attention to and that’s .ME. A new loyalty program is all about YOU!Read More →
The world’s largest fashion brands are ubiquitous. Every developed country and most every woman within yearns for a stylish handbag by Louis Vuitton, Chanel, Gucci, Hermes, Dior, Prada, or Yves St. Laurent. Across worldwide time zones and language barriers, a high-end and classy handbag requires no translation.
A handbag from either of these brands is more important than just being chic. Women in Hong Kong short on cash are using their hand bags from four global fashion brands as collateral for loans. The girl short on money between pay checks turns over her handbag for authentication via Milan Station Holdings and gets 80% of its value from Yes Lady Finance Co. When she’s able to pay off the loan, she earns back her handbag. The Wall Street Journal had this story Aug. 14, 2013, “Cash Is In The Bag, If It’s Gucci.”
What does that mean for the brand? Each has an iconic statement women want; what that means is the need for a more targeted focus on engaging with the customer and having the customer engage positively about and with the brand, called a net promoter score.
How do brands track and listen on a global scale?
We’re on the verge of a massive sea change; it’s festering. Companies are scrambling to find the next money maker to compete, to retain earnings, to be profitable, to stay clean and away from the eagle eye of Uncle Sam litigation and taxes.
Everyone is trying to make a buck; yet, the lowliest of low is regarded as the fall guy. Who is at greatest risk of toppling and never recovering? It’s not big business, that’s for sure.
It’s you, me, we, us – the consumer.Read More →