10 Marketing Tips To Make 6 Minutes Of Fame Longer
South By Southwest or SXSW is happening right now. I will attend some day; it’s on my list. What happens there? Do companies become famous overnight and do videos of feats go viral? It’s been known to happen. Have you ever thought about what happens after six minutes of fame? I was in the audience for the Jenny Show in …
Read More →Do Powerful Brands Use Heart?
The full-page advertisement in the Wall Street Journal boasts a “four-layered masterpiece” describing the hazelnut swirl atop the new Hazelnut Macchiato by Starbucks. The final words we’re left with (there are only 25 words total) are “Crafted by hand and heart.”
Several years ago, I complained to anyone who’d listen that Starbucks was in bed with the Wall Street Journal. I had never seen so much publicity and positive stories in this national business daily for a brand without the power and global reach of IBM, for example.
Incidentally, IBM is one of the five stocks being attributed for pushing the Dow to record high on March 6, 2013.
Read More →About Google Authorship
By now your byline for any blog post, guest post, or other online published piece should be linked directly with a Google+ profile via Google Authorship. There is so much being written and shared about this topic, and it will not be a rehash here. What you will see are some very smart people sharing insights about Google Authorship that are too good to just let die in my Google+ stream. I’m going to share some thoughts for you from in a random way from around the channels. I’d like your call to action to be to establish Google Authorship ASAP for your byline throughout the Interwebz.
About Google Authorship
Establish Google Authorship to claim brand, original content and rank.
Read More →10 Reasons Why Google+ Rocks For Companies
There has been so much bogus “Google+ is Dead” banter on the Interwebz, and I’m here to tell every savvy social media adopter that Google+ is the place to be.
Here are reasons why:
1. Google doesn’t have to find ways to monetize. Unlike Facebook, the struggling, always creating new monetization paths public company, Google already has a steady, proven method of making money.
2. Google+ is only the tip of the iceberg for companies’ ability to engage with truly innovative tools, storage, file sending, calendaring, free email and much, much, much more.
Eight Reasons Why Blogs Can’t Go Dormant
A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.
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