Everywhere I look, I see $1 billion tossed around like candy in a parade. No one uses $1 million for anything anymore; in fact, a million anything is paltry, peanuts, and unimpressive. It’s just so yesterday, right?
Case in point from these headlines and tidbits:
• Twitter IPO seeks $1.4 billion
• Starbucks fined $2.8 billion
• Crocs Market Cap $1.2 billion and seeking price tag of $1.5 billion in leveraged buyout
• Hershey net revenue $1.51 billion
• U.S. Postal Service Delivers loss of $5 billion
• J.P. Morgan and U.S. Reach $13 billion accord
• Iranian gas firm driven to bankruptcy with $4 billion debt
• Western Union moved $79 billion in cash transfers in 2012
Amazon continues to surprise. Its latest segue from online shopping and shipping megalopolis is a venture into streaming video via Amazon Studios. The team is attempting to predict the next hit TV series from pilots featured on Amazon’s website in April.
Rather than use internal creative professionals from studios and production houses to select TV pilots for long-term runs, Amazon put 13 pilots on its website and allowed visitors to vote.
Here’s what’s amazingly basic about this whole story. The metrics Amazon used to determine its pilot selection were:
Selling. Relationship building, and the deal. What do you think is the most important when someone is trying to make the sale? The deal may be the lowest and best one; yet, there’s something more to earning the sale than just the numbers.
As a professional blogger and public relations professional of three decades, I am pitched every day by sales people trying to lure me in. The tools of my trade are expensive especially for any solo business, and I know I must make an investment in many of them in order to service my clients well and efficiently.
Each year at this time, it becomes a battle between the two largest media vendors and others wanting a piece of the action vying for my business. Each year I weigh the deal to determine the best approach for my clients. But, this year was different.
7 Selling Factors to Earn the Business
When you’re a solo business and every expense penny counts, the total of the expenditure matters. How much is the very first answer I want to hear.
Sadly, one of the vendors has a revolving door of sales staff. They email and call me frequently, they fight over territory, and I never know who my sales rep is should I need to call. The trust in the infrastructure of an organization is absolutely akin to the stability of the sales team. On the other side of the street, I just heard from the same sales rep I had last year; this business is tough…having the same face and name selling me over two years says something.Read More →