Business
Do You Buy GM Cars Via Facebook Ads?
The headline in today’s Wall Street Journal put me into a tailspin. It knocked me off the regularly scheduled program and prompted this emergency blog post.
“GM Says Facebook Ads Don’t Pay Off.”
Let me get my reaction immediately onto the table:
1. Is this sour grapes, or what?
2. Are you flippin’ kidding me? Since when do people buy a car by clicking on a Facebook ad? Really?
Book Review: Marketing In The Round
Back in the day, integrated marketing was a big trend. Everyone allegedly rushed to climb aboard to play nice in the sandbox. Soon it fizzled and silos crept back to the forefront of business models, and everyone stayed in their corners.
Then came social media (well, some umpteen years later), and marketing altered again. Companies had to tear down the silos and implement integrated marketing again; however, it’s not over. Business is only in the early stages of adoption of social marketing, and one way to be successful is “marketing in the round.”
Millennials In The Generational Workplace
In anticipation of a guest post tomorrow from none other than Beatriz Alemar, founder of Breakthru Life and member of this community, I’m going to recap an opinion column in Ad Age Feb. 20, 2012 that inspired my invite to Beatriz to post on the topic of millennials.
I’ve always been fascinated with demographics and their nomenclature. Now, more than ever, I wonder about the corporations seeing the blending of extreme youth with the profession’s elders. Teams are being cast with a a senior mentor and a young professional sharing some ropes, too.
This opinion piece I paraphrase today is from Beth Ann Kaminkow, president and CEO of TracyLocke. I love this first paragraph I’m going to repeat exactly, “We’re seeing a progression in the quality of young professionals. This isn’t a group ready to stay in the background and learn the way things are done. This is a talent dynamic that I foresee shaping the way we work and interact, and they’ll present challenges.”
Think about your teenagers at home or those in your family. Have you ever seen the devour a device and never look up? How about that texting? The superficial social skills with a blip interaction create horrifying habits for the workplace. Fast forward to the college grads who maintain those habits and also think Facebook is their playground for laughs and giggles.
When Social Media Collides With Plumbers’ Customer Service
There are still so many companies that allowed the social media revolution to pass them by. I am having regular conversations with a variety of business owners from solo lawyers and insurance brokers to start-ups, mid-sized companies and larger corporations.
For all intents and purposes, we are in the post social media era. Social media marketing is now part of the larger marketing mix, and it’s here to stay. What that means is that companies must engage all customer-facing services and orient employees to what social media is all about. I’m talking about impression here; what first impression is your company sending to prospects who engage your company verbally?
How is your company projecting its brand via good old website marketing, search engine marketing and social media marketing?
Does your company website have good navigation and information about the products you’re offering for sale?
Is your site optimized so search engines can crawl your information and inform potential customers about your products?
Do you have the necessary social media icons on your site so people can connect with you on social media channels (or the interwebz, as they’re now known)?
Producing My First Video With Animoto
I just got a tip about Animoto from Scott Quillin (am I giving away your trade secrets, Scott?) of New England Multimedia. As part of our package to redo my site and integrate the blog inside, he was going to take all my cool world-travel snapshots from the website and package them into a slide show/video.
I had no expectation what that would look like; in fact, it made me nervous. Late two nights ago, Scott turned me loose on Animoto. I first attempted the free unlimited :30 clips; then I upgraded to Plus and finally took the nosedive to the Pro version (all in 30 minutes) to create this video below — Hire Soulati Media.
Follow Me Here!