The factors contributing to success of a startup are myriad and must cohesively meld in the sandbox. While fundraising drives ultimate success, think of these and then ask which is to blame if the rocks start to skitter:
Team Strength. Like forming a hive with all the competency variations, a startup team has to be smart, committed, representative of the needs to take the company forward, and come with the skills required for the long term.
The Big Idea. Let’s say the big idea truly rocks and then it doesn’t. What happens to the startup if the business strategy and model continue to morph after launch? The very foundation of the business begins to waver, and uncertainty is the daily emotion.
Marketing & PR. Every single startup needs and gets marketing; yet, they often relegate public relations to the back burner. PR is brought on board to do the media relations, get the earned stories just after launch, and to create the excitement for continued fundraising and growth.
Fundraising. Crowdsourcing, friends and family, angels, venture capitalists, credit cards, loans, personal retirement are all methods of funding growth of a startup. Without the funds, the people hired to help the core team with the big idea can’t bootstrap into perpetuity.
I’ve been saying for years there’s no more going it alone as a solo entrepreneur; times up for individual practices of one.
From first-hand experience, I offer you this:
There is too much kerfuddle about what’s new online that requires competency and back-end smarts to make the online business go. What about that social media stuff? Who’s interpreting the big data, and who, for goodness sake, is installing all the plug-ins, widgets, badges and pages plus security on your site and landing pages, not to mention the calls to action and ohmygosh that list?
Beyond competency in all things online, brand and digital marketing plus the writing and strategy of it all, there’s also accounting, legal (more oriented to contracts) or other skill sets needed for teams’ success.
Get the picture?Read More →
Where were you when the lights went out in Georgia? How about when Princess Diana was killed? Or when Michael Jackson was pronounced dead?
In an unexpected show of the mighty servers, Google inadvertently strengthened its image of world power when an internal software bug shut down Gmail, calendars, Google+, and documents for an hour on Friday Jan. 24, 2014. Where were you and with what Google feature were you engaged?
Life as we knew it was disrupted.Read More →