We each are consumers of heating and air conditioning. Most every homeowner is subjected to the rigors of natural disasters that cause the electrical grid to weaken and shut down and bring the comfort of home environments to a standstill.
Who’d know there would be so many marketing lessons in a customer experience about heating and air conditioning? This story has oodles, and I have to share my experience with Service Experts Heating and Air Conditioning also known as Stevenson in Southwest Ohio.Read More →
I’ve been threatening to write about this topic but the envelope push was this week with my lawn service, TruGreen. I’m not picking on them at all; they are just the straw in a huge haystack that has been growing for a year or more.
Customers are extremely tired of surveys, companies. Let me repeat – we are sick and tired of being asked to fill out your stinkin’ surveys. We get phone calls, duplicate ones at that, asking for our ratings for a water heater that was installed 30 days ago. We are asked by every teller and retail clerk to “go to this website and you can win a shopping spree, an iPad, new diapers for your baby” if you fill out the survey and tell my company I rock.Read More →