I’ve been threatening to write about this topic but the envelope push was this week with my lawn service, TruGreen. I’m not picking on them at all; they are just the straw in a huge haystack that has been growing for a year or more.
Customers are extremely tired of surveys, companies. Let me repeat – we are sick and tired of being asked to fill out your stinkin’ surveys. We get phone calls, duplicate ones at that, asking for our ratings for a water heater that was installed 30 days ago. We are asked by every teller and retail clerk to “go to this website and you can win a shopping spree, an iPad, new diapers for your baby” if you fill out the survey and tell my company I rock.Read More →