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Category Archive for: ‘Marketing’

New South Digital Marketing Conference 2013: Get Deck, Order Books!

This post is going accomplish about four things taken direct from the New South Digital Marketing Conference, May 17, 2013:

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Allie Wallis, Eleanor Pierce, Ashley Bruns of The Brandon Agency

1. Kudos to The Brandon Agency, host of New South Digital Marketing Conference

High fives and huge applause to the young professional ladies (Allie Wallis, Eleanor Pierce, Ashley Bruns, and others) who worked logistics and event planning for The Brandon Agency to ensure every minor and major detail for the New South Digital Marketing Conference was crossed and dotted. You made me feel like a Queen; thank you so much!

This event was so well done with no stone unturned. The Brandon Agency should give major rewards to this team and others at Fuel Interactive with Stuart Butler leading the pack. Thanks for a great show, Events Team!

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10 Ways To Market Your Personal Brand

The inspiration for this post came from something zany I did yesterday on a whim. Let me share…

I am publishing a book right now. The opportunity with that is to update profiles, bios and online identities. As I was updating my About Jayme Soulati page on this website, I decided to share it on Google+ with an out-there message, “Does anyone want to know me? Heh, just getting the shares on this page off ZERO!”

To which my friend Davina Brewer kindly said, “You crack me up; I need to do more of that, too.”

That quick scenario prompted this post and list:

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Brand Gamification Is Hot Trend in Social Marketing

Whether the term gamification connotes negativity or it’s just a word taken direct from the video game industry to entice, the trend is pulsing through social customer service, location-based marketing, and social marketing.

You need to begin now to view gamification as something that inspires, incents and motivates customers, employees, prospects, and others who engage with your brand in a variety of ways, on mobile platforms, in-person, via phone, or other.

At the core of gamification is a study in human behavior.

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Crutchfield Direct Meets Content Marketing

There are few marketing catalogs good enough to devour and some you should trash. For them all, you ought to get on the “do not mail” list (can I get a personal assistant, please?).

The catalog I devour is Crutchfield. It is full of the most advanced tech gadgets from stereo speakers on a carabiner to cameras, earphones, and deck speakers for that outside life we all love to wish for.

I’m not an audiophile, but I sure do love tech toys. Didn’t I recently tell you we were all game players? I digress.

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10 Marketing Tips To Make 6 Minutes Of Fame Longer

South By Southwest or SXSW is happening right now. I will attend some day; it’s on my list. What happens there? Do companies become famous overnight and do videos of feats go viral? It’s been known to happen. Have you ever thought about what happens after six minutes of fame? I was in the audience for the Jenny Show in …

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