No one said life was easy, and if it were we’d be at the beach partying all day. But, you’re not, nor am I, and that’s why you haven’t seen me here in awhile.
I’ve been in a rut as digital marketing has been kicking my ass, and it’s doing it so royally I had to put that A-S-S word in the headline. BTW, is A-S-S even a cuss word any more? I know no five-year-olds are reading this blog, so maybe I’m safe.
How do you feel when completely out of your element? Here are a few emotions I can share from first-hand experience – humility, humbleness, embarrassment, frustration, annoyance, anger, fear, and tears. Then comes the resignation that all these emotions are purely obstacles to success.
Indeed.Read More →
Domain extensions are getting ultra competitive with a plethora of new ones set to hit the marketplace. There is one domain you should pay attention to and that’s .ME. A new loyalty program is all about YOU!Read More →
Selling. Relationship building, and the deal. What do you think is the most important when someone is trying to make the sale? The deal may be the lowest and best one; yet, there’s something more to earning the sale than just the numbers.
As a professional blogger and public relations professional of three decades, I am pitched every day by sales people trying to lure me in. The tools of my trade are expensive especially for any solo business, and I know I must make an investment in many of them in order to service my clients well and efficiently.
Each year at this time, it becomes a battle between the two largest media vendors and others wanting a piece of the action vying for my business. Each year I weigh the deal to determine the best approach for my clients. But, this year was different.
7 Selling Factors to Earn the Business
When you’re a solo business and every expense penny counts, the total of the expenditure matters. How much is the very first answer I want to hear.
Sadly, one of the vendors has a revolving door of sales staff. They email and call me frequently, they fight over territory, and I never know who my sales rep is should I need to call. The trust in the infrastructure of an organization is absolutely akin to the stability of the sales team. On the other side of the street, I just heard from the same sales rep I had last year; this business is tough…having the same face and name selling me over two years says something.Read More →