If you’ve kept abreast of news about national business media of late, you’d know a few are on the auction block while others are undergoing close scrutiny about revenue and future performance. Still more venerable brands are splitting partnerships.
What does this have to do with media relations, the arm of the public relations discipline oriented to earned media – getting stories to appear in news outlets based on the strength of clients’ news?
It is turning the entire media chain on its head; let’s take a closer look:
National media need owners with deep pockets.
Business leaders in the executive suite are leaving in droves.
Journalists writing for the publication know their necks are on the chopping block, too.
Editors are trying for business as usual, while crooking the head over the shoulder to see what’s coming.Read More →
The single-best place to find the single-best headlines in addition to feel-good PR stories is the bottom feature story on the front page of the Wall Street Journal.
Within these pieces are sensational and zany stories about topics you can’t imagine. Today’s story is one of the best feel-good features I’ve seen there in awhile as it melds the rough and tough U.S. Marine Corps with the desert tortoise.
Yes, our nation’s military dual as conservationists. Hard to believe, eh?Read More →
Send to Kindle Virtual gaming is nothing I’m familiar about, but how executives of CCP Games tell their story, share messages and a mission statement are. On the eve of Eve Online’s debut of DUST 514, the CCP Games media relations team scored a huge win. This article in Bloomberg BusinessWeek showcases why and how the company is a phenom …Read More →
The December 2012 issue of Vogue is an unlikely source to prompt a blog post about storytelling and media relations, but if you read ahead, you’ll see what I’m talking about. Arwa Damon – the 35-year-old Syrian-American CNN reporter who broke the story about finding the personal diary of Ambassador J. Christopher Stevens in the American consulate in Benghazi, Libya, and who has covered every aspect of Iraq and all theaters of war in the Middle East since she was 25 years old – provided a glimpse to public relations practitioners about what makes a story her story.The coolest thing about this example is that Damon had no clue she was acting like a PR professional when she had to pitch her story to superiors and convince them of its importance. Let me back pedal for you with this quote:Read More →