Anatomy Of Feel-Good PR Stories
The single-best place to find the single-best headlines in addition to feel-good PR stories is the bottom feature story on the front page of the Wall Street Journal.
Within these pieces are sensational and zany stories about topics you can’t imagine. Today’s story is one of the best feel-good features I’ve seen there in awhile as it melds the rough and tough U.S. Marine Corps with the desert tortoise.
Yes, our nation’s military dual as conservationists. Hard to believe, eh?
Read More →CCP Games’ Eve Online And A Media Relations Win
Virtual gaming is nothing I’m familiar about, but how executives of CCP Games tell their story, share messages and a mission statement are. On the eve of Eve Online’s debut of DUST 514, the CCP Games media relations team scored a huge win. This article in Bloomberg BusinessWeek showcases why and how the company is a phenom in the gaming …
Read More →Storytelling And The Media Relations Pitch Revisited
The December 2012 issue of Vogue is an unlikely source to prompt a blog post about storytelling and media relations, but if you read ahead, you’ll see what I’m talking about. Arwa Damon – the 35-year-old Syrian-American CNN reporter who broke the story about finding the personal diary of Ambassador J. Christopher Stevens in the American consulate in Benghazi, Libya, and who has covered every aspect of Iraq and all theaters of war in the Middle East since she was 25 years old – provided a glimpse to public relations practitioners about what makes a story her story.The coolest thing about this example is that Damon had no clue she was acting like a PR professional when she had to pitch her story to superiors and convince them of its importance. Let me back pedal for you with this quote:
Read More →Streamlining Blogger Outreach With Inkybee
It’s getting harder and harder for media relations practitioners to earn stories. There is a depletion of journos at print and broadcast outlets, and social media has altered forever the course of media relations.
Where are publicity hungry professionals turning to secure “ink” for their clients?
To Bloggers.
Read More →Did Anyone Media Train Lance Armstrong?
During the Lance Armstrong interviews on Oprah’s OWN station (there were two of them), I was particularly interested in body language, facial expressions, and an earnest apology with sincerity.
What we got was a stone “who” only on occasion succeeded in being sincere. Only once did he tear up and that was when he was speaking about the regret he had for his eldest son. Not once did he look into the camera and speak one to one with any viewer; in particular those he most bullied and abused.
When media relations specialists work with spokespeople, we do what’s called media training.
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