Media Relations
GoPro Is Perfect Example of National Media Pitch for PR
I looked at the byline of the reporter; was I reading this amazing story in Fast Company? Close, but not. Tom Foster “has been an editor at Men’s Journal and Fast Company. This is his first story for Inc.”
My two all-time favorite ‘zines for business news, company innovation, entrepreneur success, and so much more. This story, “The GoPro Army—How a scrappy little camera company turned its customers into a stoked sales force and became a $250 million industry leader.”
Crumbs. You can’t beat that headline; it tells the story right there (and it took the whole page with 16 images from GoPro cameras to illustrate the first spread of the article). In true Fast Company form, the first two pages are in its style, while the last four are Inc.-esque.
Tumblr, Fashion Week and Tourism PR
I have a confession. I love “America’s Next Top Model,” I subscribe to In Style and Vogue, and I relish the models’ make up, style, poses, photography, and settings – forget the clothes. When I saw in the Wall Street Journal this story, “Fashion Week Tips Hat to Blog Site,” I eagerly scanned. This week [...]
Traditional Media Relations By Firefox
In the battle for users, the search engine wars heated up a notch with Mozilla Firefox pulling ahead a smidge with a recent front page Wall Street Journal Marketplace article regarding tracking deterrence. The irony is that while Firefox announced it had launched a web tool to deter privacy infringement, the sites that scam, phish, [...]
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