In a recent issue of Bloomberg Businessweek, Vikram Pandit, CEO of Citigroup, scored a huge tandem win in New York City with Mayor Michael Bloomberg.
The financial behemoth put $41 million into a bike-sharing program for New Yorkers and tourists to traverse the narrow streets of Manhattan on three-speed blue Citi Bikes with puncture-resistant tires. After three years of study, the program launched May 27, 2013 (in time for a three-day weekend).
The program has been hugely successful with 4.7 million trips and 9.4 million pedaled miles “obliterating projections.”
That’s not all.Read More →
Janet Yellen is a candidate to succeed Ben Bernanke as chair of the Federal Reserve.
Paragraph one of a Wall Street Journal story, “Hearing to Test Yellen’s Skills of Communication,” Oct. 10, 2013 about a Senate confirmation hearing for President Obama’s pick to succeed Ben Bernanke as chair of the Federal Reserve states this:
Janet Yellen often shows up for policy meetings at the Federal Reserve armed with carefully prepared statements mapping out her positions on key issues. Her speeches are often backed up with precisely footnoted documents. She rarely strays from her prepared text.Read More →
The online world is awash in content; it’s ubiquitous, invading our every sense and cell of brain power.
Are you contributing to the torrential downpour of words to ether? Are you doing it well and have you mastered it?
It’s anyone’s guess who has mastered content marketing; in fact, I proffer no one. If you are a blogger, then your mastery of content marketing is slim to none, as blogging takes years of daily learning and there’s always more to figure.
The biggest culprit in content marketing is Google. Look every day at Google’s announcements, and you’ll find yet another app destroyed and algorithm rejiggered much to the chagrin of we onliners who think we’re grasping the solutions only to be dismantled with one flick.Read More →
What is a message map?
In Jayme Soulati’s (that’s me) new e-book, Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders, I explain the concept of message mapping and why any company small, solo, mid-sized, or large needs this tool.
The e-book, available only at http://MessageMapping.co, also provides a step-by-step example of a message mapping exercise for a fictitious company. Readers are walked through the exercise to create messages that form the foundation of external communication.
Message maps are born in the media relations field within the profession of public relations. I have been doing message maps for 20 years for a broad brush of companies in all shapes and sizes with expertise from Chicago’s agencies.
Those people who work in the crisis communications field also use message maps to ensure that spokespeople are on message and less apt to stray from the approved messaging platform.Read More →
In a high-level discussion with a colleague recently, we surmised there are three buckets in which we play in the social media world:
Big data masters
Although these three seem siloed; in fact, they’re not. The common thread is content marketing, where I play.
Everyone expecting to deliver a successful app to the space requires spot-on messaging to enhance content.
Anyone dissecting analytics and big data for marketers requires spot-on messaging to deliver the analysis for use in content marketing.
Anyone executing content marketing requires message mapping to deliver spot-on messaging.