Message Mapping/Mind Mapping
Message Mapping Revisited
If I was an analytics girl, I’d be all over this topic like icing on cake. Alas, I’m not and that’s why it’s taken me so long to return to this highly popular subject.
(Here’s a quick story about what nudged me…I was at a corporate marketing meeting on a recent January Monday and introduced myself. Later that day a man I never met approached me to say my name had sounded familiar, and sure enough, he checked his bookmarks and noted he’d used this message mapping blog post for his training session. How ridiculously cool is that?)
How to Message Map
Message mapping is a critical component to helping tell a company’s story to external audiences. Here’s how message mapping is done.
Best-Kept Secrets: Wikis
The topics for digestion this week have been mind mapping, message mapping and now information mapping. A post I wrote “Mind Mapping is NOT Message Mapping” attracted Roy Grubb in Hong Kong. He, intrigued, asked to publish my piece on his wiki, called WikIT. Appreciatively, I said, “Uh, let me think… YES!” Roy launched a [...]
Got Messaging, Singlehop?
I’m catching up on reading, and never get ahead. The February 2010 issue of Website Magazine is now a mass of tear sheets with more blog fodder than I know what to do with. The article, “Reliability in Hosting,” featured Chicago Web hosting provider Singlehop as “most reliable hosting company” for October 2009 by NetCraft’s [...]
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A fave ‘zine to get blog fodder is Advertising Age. The “Battered KFC Gives Itself Another Spin; Chain pushes ‘so good’ campaign, the fifth shift in ad direction in as many years” appears in May 24, 2010 issue. While marketing and public relations blend nicely in the sandbox, public relations and advertising need to work a bit [...]
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