In a high-level discussion with a colleague recently, we surmised there are three buckets in which we play in the social media world:
Big data masters
Although these three seem siloed; in fact, they’re not. The common thread is content marketing, where I play.
Everyone expecting to deliver a successful app to the space requires spot-on messaging to enhance content.
Anyone dissecting analytics and big data for marketers requires spot-on messaging to deliver the analysis for use in content marketing.
Anyone executing content marketing requires message mapping to deliver spot-on messaging.
If I was an analytics girl, I’d be all over this topic like icing on cake. Alas, I’m not and that’s why it’s taken me so long to return to this highly popular subject.
(Here’s a quick story about what nudged me…I was at a corporate marketing meeting on a recent January Monday and introduced myself. Later that day a man I never met approached me to say my name had sounded familiar, and sure enough, he checked his bookmarks and noted he’d used this message mapping blog post for his training session. How ridiculously cool is that?)Read More →
Message mapping is a critical component to helping tell a company’s story to external audiences. Here’s how message mapping is done.Read More →
The topics for digestion this week have been mind mapping, message mapping and now information mapping. A post I wrote “Mind Mapping is NOT Message Mapping” attracted Roy Grubb in Hong Kong. He, intrigued, asked to publish my piece on his wiki, called WikIT. Appreciatively, I said, “Uh, let me think… YES!” Roy launched a management consultancy, G&A Management Consultants, …Read More →
I’m catching up on reading, and never get ahead. The February 2010 issue of Website Magazine is now a mass of tear sheets with more blog fodder than I know what to do with. The article, “Reliability in Hosting,” featured Chicago Web hosting provider Singlehop as “most reliable hosting company” for October 2009 by NetCraft’s monthly hosting rankings. Here’s the …Read More →