Content Marketing Requires Message Mapping
In a high-level discussion with a colleague recently, we surmised there are three buckets in which we play in the social media world:
App developers
Big data masters
Content marketers
Although these three seem siloed; in fact, they’re not. The common thread is content marketing, where I play.
Everyone expecting to deliver a successful app to the space requires spot-on messaging to enhance content.
Anyone dissecting analytics and big data for marketers requires spot-on messaging to deliver the analysis for use in content marketing.
Anyone executing content marketing requires message mapping to deliver spot-on messaging.
Message Mapping Revisited
If I was an analytics girl, I’d be all over this topic like icing on cake. Alas, I’m not and that’s why it’s taken me so long to return to this highly popular subject.
(Here’s a quick story about what nudged me…I was at a corporate marketing meeting on a recent January Monday and introduced myself. Later that day a man I never met approached me to say my name had sounded familiar, and sure enough, he checked his bookmarks and noted he’d used this message mapping blog post for his training session. How ridiculously cool is that?)
Read More →How to Message Map
Message mapping is a critical component to helping tell a company’s story to external audiences. Here’s how message mapping is done.
Read More →Best-Kept Secrets: Wikis
The topics for digestion this week have been mind mapping, message mapping and now information mapping. A post I wrote “Mind Mapping is NOT Message Mapping” attracted Roy Grubb in Hong Kong. He, intrigued, asked to publish my piece on his wiki, called WikIT. Appreciatively, I said, “Uh, let me think… YES!” Roy launched a management consultancy, G&A Management Consultants, …
Read More →Got Messaging, Singlehop?
I’m catching up on reading, and never get ahead. The February 2010 issue of Website Magazine is now a mass of tear sheets with more blog fodder than I know what to do with. The article, “Reliability in Hosting,” featured Chicago Web hosting provider Singlehop as “most reliable hosting company” for October 2009 by NetCraft’s monthly hosting rankings. Here’s the …
Read More →
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