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Category Archive for: ‘Planning & Strategy’

Using Comics In Annual Reports To Cut Clutter

In Bloomberg Businessweek April 22 – 28, 2013, a story about a comic book as an annual report was fetching enough to inspire this morning’s article.

The funny thing was, I read the name of the corporation using a comic book to inform shareholders as Lowe’s, my favorite giant hardware, lawn and garden store. Alas, the brand is Loews, just a transposition error.

Loews is a holding company for hotels, sells business insurance, and produces energy. Imagine writing an annual report for a company as diverse as this.

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10 Tips Why To Appoint A Social Media Executor

Fatality and happenstance are occurring faster than furious these days. What does that mean for we in social media who are engaged more than frequently every single day of the year?

If you blog that means you have at least the Big Five channels on which you engage. You then have a second-tier list of additional apps and channels on which you’re building community, too (e.g. Instagram, GoodReads, Zemanta).

Should ever your unexpected demise occur, have you thought of how your online community should receive this news in an appropriate fashion? There is a grapevine on the Interwebz.

When our colleague, Trey, left this world of his own volition several years ago, it was horrifying to us all, and the gossip mill was alive and too well with untruths. No one took control of his blog or channels to set the record straight.

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Google, Frommer’s, Zagat and Content Marketing

Did you see the news? Google is carrying forth with its strategy to become a content marketer with the latest acquisition of Frommer’s travel guides for $25 million. In the world of travel guides, I wonder if that’s a lot of money? When you look at what Facebook paid for Instagram; it’s peanuts.

I, for one, love Frommer’s. It’s my travel guide of choice along with Lonely Planet. Last year, Google bought Zagat Reviews, and you begin to see the strategy unfold with its launch, too, of Google Flight Search.

Talk about becoming content kingpin in the travel and hospitality industry over night, eh?

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Migrating PC To Mac 2

I ran a Q&A with Mark Robins, CEO of Lawyer Locate in Canada, about his company’s migration to Mac from Windows. Using Apple Care, his migration was easy peazy lemon squeezy. Heh; have always wanted to use that in a blog post. As for me, let me set up a back story and see if you agree with how I’m …

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Migrating PC to iMac

The most challenging tech experience of all has begun; I’m migrating from PC (Windows XP, a life-time user) to Mac. The iMac, named Big Mac, sat in the box two weeks because I was in fear of how best to begin. I’ll keep you informed of my tips and tricks along the way, but I thought it best to ask the experts who have already graduated from this experience.

Today’s special guest is Mark C. Robins, CEO of Lawyer Locate, a Canadian firm that does exactly as its name suggests. Mark is one of the most generous Twitter pals on Earth. Nary a Friday goes by when he isn’t doling out #FF greetings, and I love him for that.

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