In a 20-minute presentation I gave yesterday…do you know how hard it is to deliver merely 20 minutes of value?…to some small business owners, I spoke on two cogs in the marketing value chain.
I delivered a caveat that this marketing value chain was of my creation with a PR core. I have no idea if there is such a thing as a value chain for marketers, but it sounded good enough to put into a diagram.
The Soulati Marketing Value Chain
Because I have 30 years as a public relations marketer, I know this hybrid approach to a blend of public relations and marketing is spot on. It’s what I do for my clients, and it’s what I listen for when speaking with businesses that may need my services.
Thus, in my presentation, I said that message mapping was the most critical aspect of the marketing value chain. Not only have I rebranded myself as a Message Mapping Master, I firmly believe this exercise is highly required by everyone who makes business happen. If you want to ask why, I have a new autoresponder series in the sidebar of my blog on top. Please sign up, and I proudly admit writing these myself (it was a true feat).
Get A FREE Message Mapping Book
If you stop by my site, you’ll also see the opportunity to download my free Message Mapping: Why You Need It & How To Do It ebook.
Promoting myself in this post is NOT the goal; however, I’m so excited with my new site and rebranding (it’s just been a short week!) that I had to plug a bit. [Read more...]