The boldest headline I’ve read in awhile shook my core.
Starbucks Fined $2.8 Billion
It’s yesterday’s news, literally; but its impact will be felt by you and me. If Starbucks doesn’t appeal the arbitrator’s judgment in its three-year battle against Kraft for trying to end a failed partnership, then the price of that $5 pumpkin spice latte will increase to $5.75.
You will pay for Starbuck’s business decision gone awry.
In the Wall Street Journal Nov. 13, 2013, the story includes a quote from a statement by Starbucks CFO Troy Alstead, “We believe Kraft did not deliver on its responsibilities to our brand under the agreement; the performance of the business suffered as a result.”
How can someone put a price tag on “performance of a brand?”
This figure is mindboggling.Read More →
The pitch, tone, inflection, decibel, and timbre of your vocal chords when they deliver your personal sound become richer with age. When you speak with a six-year-old, her voice is like a flute with soprano qualities. It’s so high, no adult can mimic it.
Even pre-teens have that kid-like quality to their voice that denotes youth, and it’s precious just before they reach puberty.
For young women, especially, the quality of their voices and how they elect to deliver the syllables of inflection in a professional setting can often be their downfall.
There have been many different types of speech coming from teens and 20-somethings. Most notable is the Valley Girl delivery popular in the ‘80s and still evident in this decade. Today, there’s something called vocal fry where the end of a sentence is twanged with a vibrato of the vocal chord to hang on to a syllable longer than usual. The Kardashians are notorious for this.
For an example of what I’m talking about, hit this video monologue by Faith Salie on CBS News and you’ll see a variety of sounds resonating from this woman as she imitates a range of sound delivery.Read More →
News releases are distributed in a variety of ways:
One-to-one media relations from public relations professionals to media
A distribution via a media list developed via Cision, Vocus or other media databases
An online only news release distribution service e.g. PR Web
A traditional wire like PR Newswire, BusinessWire or Marketwired which also blend and distribute with online outlets
There are resellers of these services that may have a limited distribution or fewer bells and whistles. What’s often a feature for companies watching the bottom line of out-of-pocket expenses is price. Resellers come in less than the primary suppliers; which features are sacrificed for price? It’s hard to know.Read More →
Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.
Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis.
They don’t want to be a marketing smoothie. I get it; nor do I, BUT,the nature of marketing today is quite different than the isolated and unintegrated way we worked in the past (as recently as six years ago).
Marketing in its broadest and most inclusive sense now requires every single communications disciple to integrate and blend while learning others’ expertise. For people in public relations, that’s called hybrid PR. For people in marketing, that’s called integrated marketing – the blended whole.
If you don’t do either or both, you die. Purely and simply, you become antiquated.Read More →