Message Mapping: 40 Reasons Why #Infographic

ALT="Message Mapping Book, Jayme Soulati,"When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.

In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.”  See if any resonate, and then perhaps you’ll share on your blog and social channels! [Read more...]

After Public Relations There’s Always Comedy @ShaneRhyne

ALT = "happy, sad mask"A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy.

Shane tells me and us about his transition (yes, gents, he is having a mid-life crisis) from PR to comedy which to him is not exactly a flying leap. If you listen to the whole kit ‘n caboodle, you’ll hear a classic joke from Shane and it cracks me up because I laugh at everyone’s jokes.

Shane also shares about overcoming fears about the monsters that are no longer scary, what it’s like to move in with mom and dad, and how he makes it through his new daily grind. [Read more...]

The Apple, Google, Intel, Adobe Antitrust Conspiracy And PR

Credit: Mashable

Credit: Mashable

Google, Apple, Intel and Adobe Systems conspired in the biggest hiring antitrust case the U.S. legal system has ever seen. Please tell me you’ve heard the news. I’m still reeling from the true ramifications of what it means for our allegedly anti-monopolistic economy.

It feels like political parties ran roughshod over the electorate, or the monarchies of Great Britain and the Saudi Arabia launched a war. Alas, it’s merely four giant Fortune 10 publicly traded U.S. corporations named Apple, Google, Intel and Adobe Systems that conspired against their very own employees as if they were chattel.

The four leadership teams agreed behind closed doors the contents of which stayed hidden from 2005 to 2009 to a series of no-recruit agreements. Neither of them could recruit programmers from the other’s company. If they did, it was going to be war as stated by Steve Jobs to Sergey Brin, “If you hire a single one of these people, that means war,” extracted from Bloomberg Businessweek cover story May 5, 2014. [Read more...]

Your Business Toolkit Needs A Public Relations Strategist

ALT = "What is the plan? Jayme Soulati"In my world of public relations marketing, there are public relations strategists and public relations tacticians.

I am the former although I dearly love doing the work. In my agency life, working with a plethora of clients across industries, the senior public relations practitioner got to develop and design strategy while the account executives and others lower on the food chain would implement.

In smaller shops, the twain meet! There isn’t enough bandwidth to have a public relations strategist and a tactician; they are one and the same. Now consider the solo professional who does it all – tax and accounting, business development, hiring, contracts, client service, public relations strategy, marketing, and happiness. [Read more...]

Why Get @GiniDietrich Spin Sucks And @Soulati Message Mapping Books

ALT="Message Mapping book by Soulati"ALT="Spin Sucks Book"Look at that headline for name dropping, eh? Well, you can’t exactly call me a butter–upper because Gini Dietrich happens to be a really good friend who has starred in my videos and I in hers.

Now that we have that out of the way, here’s what this blog post is about:

[Read more...]