The factors contributing to success of a startup are myriad and must cohesively meld in the sandbox. While fundraising drives ultimate success, think of these and then ask which is to blame if the rocks start to skitter:
Team Strength. Like forming a hive with all the competency variations, a startup team has to be smart, committed, representative of the needs to take the company forward, and come with the skills required for the long term.
The Big Idea. Let’s say the big idea truly rocks and then it doesn’t. What happens to the startup if the business strategy and model continue to morph after launch? The very foundation of the business begins to waver, and uncertainty is the daily emotion.
Marketing & PR. Every single startup needs and gets marketing; yet, they often relegate public relations to the back burner. PR is brought on board to do the media relations, get the earned stories just after launch, and to create the excitement for continued fundraising and growth.
Fundraising. Crowdsourcing, friends and family, angels, venture capitalists, credit cards, loans, personal retirement are all methods of funding growth of a startup. Without the funds, the people hired to help the core team with the big idea can’t bootstrap into perpetuity.
I’ve been saying for years there’s no more going it alone as a solo entrepreneur; times up for individual practices of one.
From first-hand experience, I offer you this:
There is too much kerfuddle about what’s new online that requires competency and back-end smarts to make the online business go. What about that social media stuff? Who’s interpreting the big data, and who, for goodness sake, is installing all the plug-ins, widgets, badges and pages plus security on your site and landing pages, not to mention the calls to action and ohmygosh that list?
Beyond competency in all things online, brand and digital marketing plus the writing and strategy of it all, there’s also accounting, legal (more oriented to contracts) or other skill sets needed for teams’ success.
Get the picture?Read More →
The boldest headline I’ve read in awhile shook my core.
Starbucks Fined $2.8 Billion
It’s yesterday’s news, literally; but its impact will be felt by you and me. If Starbucks doesn’t appeal the arbitrator’s judgment in its three-year battle against Kraft for trying to end a failed partnership, then the price of that $5 pumpkin spice latte will increase to $5.75.
You will pay for Starbuck’s business decision gone awry.
In the Wall Street Journal Nov. 13, 2013, the story includes a quote from a statement by Starbucks CFO Troy Alstead, “We believe Kraft did not deliver on its responsibilities to our brand under the agreement; the performance of the business suffered as a result.”
How can someone put a price tag on “performance of a brand?”
This figure is mindboggling.Read More →
The pitch, tone, inflection, decibel, and timbre of your vocal chords when they deliver your personal sound become richer with age. When you speak with a six-year-old, her voice is like a flute with soprano qualities. It’s so high, no adult can mimic it.
Even pre-teens have that kid-like quality to their voice that denotes youth, and it’s precious just before they reach puberty.
For young women, especially, the quality of their voices and how they elect to deliver the syllables of inflection in a professional setting can often be their downfall.
There have been many different types of speech coming from teens and 20-somethings. Most notable is the Valley Girl delivery popular in the ‘80s and still evident in this decade. Today, there’s something called vocal fry where the end of a sentence is twanged with a vibrato of the vocal chord to hang on to a syllable longer than usual. The Kardashians are notorious for this.
For an example of what I’m talking about, hit this video monologue by Faith Salie on CBS News and you’ll see a variety of sounds resonating from this woman as she imitates a range of sound delivery.Read More →