Social Media Strategy
Should You Delete Social Media Profiles?
A man I respect as a peer and pal is a social media leader and A(mazing) lister who will deny that last descriptor as a slight, but he carries enough clout that he has deleted his Klout profile and also his Google+ profile.
His blog post hit my in box over the weekend, and I was fascinated with his announcement that he had deleted his Google+ profile and was lamenting that Google required him to re-up his profile IF he wanted to use Google Analytics.
So, I got to thinking about social media leaders who take proactive steps to change it up. Remember the leaders who deleted all their Twitter followers ? That was all the rage for awhile with everyone talking about what that meant, why they did it and what influence it had.
Facebook Owns Instagram: Will You Stay?
Before I start reading everyone else’s blog (Danny Brown’s just arrived in the box) post about Instagram to sway my opinion, I’m going to just say right now in a timely way… this is all in a day’s work, right?
Companies buy competitors to enhance offerings
They buy sexy upstarts to be sexier themselves
They buy companies to add more customers
They buy companies to play in a sector they’re not
They buy companies just to recruit that company’s CEO (see below)
They buy companies that have NO revenue just because they can!
Today’s Wall Street Journal tells it like it is:
Has The Pinterest Bubble Burst?
As soon as I heard about the copyright-pinning snafu from this highly popular new channel, I stopped pinning. As a professional who works with lawyers to protect intellectual property rights (which include all images), I have no desire to get caught up in a copyright mêlée.
I paid attention as the Pinterest founders hammered out their new strategy for pinners, and then yesterday, I just shook my head at the obvious lack of clarity about the entire platform.
The Wall Street Journal on March 27 ran a piece, “In Shift, Pinterest Says to Pin Your Own Stuff.” Indeed.
Register for Social Customer Service and Chief Marketer Social Media Certificate Program
Penton Education Services is hosting a social media certificate program with six hours of training, testing, roadmaps and expert sessions with an amazing line up of faculty who know what they’re talking about. I can say that with aplomb because Jayme Soulati, that’s moi, has been invited to teach on social customer service, How To Create Savvy Customer Service Teams In The New (Social Media) Normal.
Because I didn’t like the line up, I created my own topic, because if you’ve been following me you know I’ve become something of a detractor when things in customer service go awry.
How To Engage Gen C, The New Millennial
Move over Millennials — Gen C is now in town. Dubbed Generation C at the Nielsen Consumer 360 Conference, this influential group focuses less on standard generational demographics like Gen Y and Z but more on the psychographic tendencies of those two groups — specifically the “Connected Collective consumers.”
While it’s too early to tell if the moniker will stick, exploring the characteristics of Gen C will give you a better understanding of how to market to this super-connected subset of Gen Y.
These teen and 20-something digital natives are arguably some of the most influential and well-connected consumers. Armed with Smartphones, they are quick to turn to social media to share both good and bad experiences or opinions. In fact, it’s how we (I’d like to consider myself part of Gen C) create our online and social identities.
That’s where you as marketers and PR pros come in.
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