It’s daunting being a marketer these days. The lexicon in how we market has widened into an array of confusing methods to attract better brand positioning, growth, ROI, influencer authority, social this and that, and consumer loyalty.
The latest favorite is influencer marketing. Last week on this blog, we took an angular look at Google+, Google Authorship and Influence Marketing.
Buy Influencer Marketing Books
Several books written by peers in my own social circles are must reads to keep us thinking strategically and visionary.Read More →
In developing my piece on Google Authorship, and another one this week on niche networks, I needed a link for the words, “brand evangelist.” What happened in the next three minutes shocked me into writing this piece and made me extremely nervous that Google+ is going to influence influence marketing whether we want it to or not.
The steps that occurred are spelled out here carefully so you can follow along. See what you glean from what I did; do you come to the same conclusion, or not?Read More →
By now your byline for any blog post, guest post, or other online published piece should be linked directly with a Google+ profile via Google Authorship. There is so much being written and shared about this topic, and it will not be a rehash here. What you will see are some very smart people sharing insights about Google Authorship that are too good to just let die in my Google+ stream. I’m going to share some thoughts for you from in a random way from around the channels. I’d like your call to action to be to establish Google Authorship ASAP for your byline throughout the Interwebz.
About Google Authorship
Establish Google Authorship to claim brand, original content and rank.Read More →
Keeping up with the Joness is none too rewarding for companies, especially when it comes to social media adoption.
Most companies look at their peer group to identify what the nearest competitor is up to and then everyone is eventually following suit buoyed by the earliest adopters.
Many of the businesses that jumped in whole hog bright and early earned the most attention from consumers who wanted to engage with smart brands. Companies slower to adopt are finding it more of a challenge to tally likes, RTs, plusses, or followers.Read More →