Today, I write from lovely Louisville, Kentucky on site at the IABC Louisville and the Louisville Digital Marketing Association conference.
As an invited speaker, the last four weeks have been nothing but thought about the toughest topic Jason Falls could’ve assigned — how social media integrates across the marketing disciplines.
What would you say to that? Exactly.
Everything I’ve read and each social media experience I’ve had have contributed to the content of the deck I present today, now called “Savvier Social Media Across The Marketing Blend.”
It is premature to direct you to SlideShare today, as this post was written and scheduled yesterday. I will, however, upload my deck for those who couldn’t attend.Read More →
When you put a noun in front of “marketing,” you get a new trend, #RockHot topic and buzzword. I’ve said that in a blog post or two. It was bound to happen sooner or later – content marketing is being dethroned. Instead of content, insert “consumer.”
Consumer is king and content is queen.
We bloggers and content marketers are the royal subjects to none other than the king. In this case, that’s the consumer, our community, our followers, engagers, lurkers, subscribers, and readers.
It is our inherent duty to deliver relevant and remarkable content our king can use. When a consumer shares and comments on the content you create, then you’ve done your duty. You can remain in the monarchy.Read More →
Nothing new in this headline, right? I mean, everyone must be aware that speaking to audiences of your peers with a presentation that is #RockHot is good for the brand.
Joining a panel as a speaker or being a presenter on a local, regional or national scale do not happen overnight. In fact, it may never happen; some are confined to quarters listening to others in webinars, on podcasts, on YouTube or during Google+ Hang Outs.
That’s OK, too, for every speaker needs an audience.
So, please join me in these two locales and venues as I ply my speaker skills and delight you (I have solid expectations!) with creative insight:Read More →
Clipsi is a new social collaboration tool currently in beta. I’ve been toying with it and am impressed in the earliest stages with what I see. As someone who makes a total mess of bookmarks (I do not organize), I can see how Clipsi will help me curate, collate, collaborate on a Pinterest-style or Storify-style board the content I want to reference and write about.
I’m excited for my colleague and friend, Neicole Crepeau, who is one of the founders of this awesome tool. Please ask for an invite to the beta in comments below…Neicole?
How would you describe Clipsi?
Clipsi is a collaboration tool designed for business users. It uses the Pinterest metaphor, putting extracts or clips from websites and documents onto an online bulletin board, where people can work with them and discuss them. We’re in the very early stages right now, but our product roadmap involves a slew of features to enable teams to use Clipsi boards as a tool for organizing and discussing content.Read More →