Viral Music Video Boosts Brand And Social Marketing Appeal
Knowing how much this community loves music, a story courtesy of Crain’s Chicago Business, shares how some businesses are benefitting from viral video to boost social marketing engagement.
Read More →Analysis of Brand’s Twitter Usage Sheds Light On Social Business
Inspiration for this post came directly from Socialized!, the book by Mark Fidelman on what it takes to be a social business. Not 25 pages into the book, a section entitled “People Are More Loyal to Socially Engaged Businesses,” prompted this ponderance (yep, a word coin) about how well-known brands engage on Twitter.
I’m going to pick on Harry and David, the 80-year-old grower of Oregon pears that has become one of the seasonal faves for online shopping during holidays. I recently thanked them for their wonderful customer service, so I’m a promoter of their brand after being somewhat of a detractor recently.
Read More →What Is A Social Business?
Engaging on social media channels with customers and prospects does not a social business make. Being a social business requires this for starters, and more. Becoming social inside and out by engaging stakeholders at all levels takes consistent effort and clarity from the C-suite to the sales organization and elsewhere.
To really understand how to evolve into a social business from a social media engagement position, I recommend a book authored by Mark Fidelman called Socialized! How The Most Successful Businesses Harness The Power of Social.
Read More →How To Nurture A Social Media Community
When communities and moderators collide on social media channels, it’s one person’s style against the other with no hard or fast rules. Nurturing a social media community takes gentle enforcement with just enough engagement to attract the lurkers and a welcoming gesture every now and again to keep those a bit shy engaging.
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