As the use of social media marketing tactics have expanded and matured, two consistent challenges that remain are 1) finding enough time for all the tasks that need to be done, and 2) measuring the impact of social media marketing activities.
Into these voids have stepped all manner of developers and entrepreneurs with tools for social media monitoring, management, measurement, and more.
Need to find out how widely one of your links was shared on Twitter? Identify your most influential fans and followers for outreach efforts? Automate repetitive social marketing tasks? Find new industry influencers to engage with to help optimize your overall web presence?
Social Media Tools
If you’re not familiar with Mark Harai, you better dash on over to every social media channel to easily find him. Better yet, head directly to Blogger Beat, do not pass go, do not go to jail…just run already.
I began the privilege of getting to know Mark just prior to his hiatus from social media and blogging. He disappeared for some five months or so until we all encouraged him to return to blogging. Mark has one of those genuine writing gifts that open the flood gates and make you take a moment to ponder with feeling. Usually his comments on blogs are blog posts in their own right…well, back in the day, anyway.Read More →
Few social media users have reason to care what Sina Weibo is; however, if they work for a multi-national company, it’s guaranteed that company is all over Weibo, and for good reason!
Weibo is the Chinese microblogging service with more than 505 million users launched in August 2009 for people who speak, read and write Mandarin and Cantonese. Daily active users number 54 million, says The Wall Street Journal. The site also caters to users from Hong Kong and Taiwan. To describe it further, it’s a hybrid of Facebook and Twitter with a 30 percent penetration rate in the country.
Sina (NASDAQ: SINA), which means new wave in Chinese, is the publicly traded online media company that created Weibo in China. Its site registers 100 million users, while its Sina Weibo has 56 percent of the Chinese microblogging market. What’s also appealing is that the top 100 users of Sina Weibo have 180 million followers combined.Read More →