Few people understand what happens when a company goes public. We watched how Facebook maneuvered an ever increasingly heated spotlight, and now Twitter is undergoing the same.
In this piece Nov. 11, 2013 in Advertising Age, “Twitter’s task: Getting new users to understand it,” it seems the biggest issue Twitter has with new users is its complexity.Read More →
The hospitality of the Louisville IABC chapter and the Louisville Digital Association knows no bounds.
At its 5th Marketing Summit, where I presented, the day was packed with a breadth of topics and the widest array of speakers I’ve seen at a day conference.
Jason Falls, Mr. Social Media Explorer and Café Press, was emcee and earns credit for pulling in presenters the likes of:
Gini Dietrich speaking on Marketing in the Round from Chicago
Heather Whaling, Geben Communication, sharing PR on the bleeding edge and she’s rockin’ it from Columbus, Ohio
David Knox, CMO of Rock Fish and with the Brandery, Cincinnati, Ohio
Jayme Soulati, on Savvier Social Media Across the Marketing Blend, from Dayton, Ohio
David Coomer who shared his campaign called Beardvertising (pretty funny)
This is my first share of a list via List.ly. And, the most absolutely astonishingly amazing thing is that I did not do it myself.
I was gifted of this list by none other than Jackson Middleton, who tweets @KiltedBroker and is of First Foundation, and claims he’s “wearing a kilt right now” with coffee mug in hand. And another thing? I’ve never tweeted or engaged this wonderful man who came bearing gifts in the night.
Or, perhaps he didn’t and this was all part of some secret research I’m not privy to. Mr. Middleton was not available for tweets this early in the day, so my assumption is that this here below is a GIFT!Read More →
Look out corporate America, the girls are coming to a social media channel near you. Little girls, some as young as 9-years-old, have taken to activism with online petitions by Change.org against multi-national corporations the likes of McDonalds, PepsiCo, Coca Cola, Hasbro, Jamba Juice, and other unsuspecting entities.
This Crain’s Chicago Business story June 17, 2013, Girl Power; Big Business Faces A Formidable New Force: They’re under 18 and All Over Social Media, provides the scoop:
Pre-teens and teens with evolving female emotions (high-touch/high-care) about right and wrong, healthy eating, food toxicity, the Earth, animals, and more are taking issues to heart and attacking corporations via social media channels, online petitions, at corporate events, and in tandem with activist groups.Read More →