There Is No Online Invasion Of Privacy!

Image representing Microsoft as depicted in Cr...

Image via CrunchBase

Last week I read an article by Matt Wilson via PR Daily. Titled, “Microsoft reportedly accessed blogger’s email to trace rogue employee”, the company was called out legally snooping in the blogger’s email, despite its Hotmail privacy policy.

Long story short, Microsoft is reviewing and “evolving” their policies after being reminded of its extreme criticism of the big G.

At the end of Matt’s article, he asks you if Microsoft’s promise to be more careful is enough. GO THERE to post your answer. [Read more…]

The Consumer Electronics Show, Cisco And AT&T

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Everywhere you look, news of the Consumer Electronics Show this week in Las Vegas is rampant. The biggest names in sliced bread and IT will be present hawking their wares. My head is already spinning, and I’m not even there.

I’m going to predict, however, that Cisco and AT&T will steal thunder from many a company. I can promise that automobile manufacturers will have their hay day, too, as we’ve already seen new predictions about mobile computing in vehicles, new apps and email built into dashboards, self-parking cars for those who can’t parallel park, and autos that anticipate an accident before it occurs. BMW is a leader in consumer technology to elevate the status of the lowly automobile.

Cisco

In a full-page, color ad in the Wall Street Journal (yes, I’ve told you before, I read that thing in hard copy every darn day and tear out and mark up the stories I want to reference right here), Cisco published the most eye-catching ad to launch The Internet of Everything.

Now as a hashtag, too, #IofE is just about every innovation bridging IT (internet technology) with consumers’ private lives, mostly in the home. Featuring sensors, apps, tags, and other IT gizmos, products and environments will turn into responsive devices.

  • Pill bottles will get empty and submit a refill to the pharmacist.
  • Clothing will detect when the kids get a fever.
  • Wearable tech is even now all the rage; it’s the biggest trend for the next two years hands down.
  • If the baseball breaks the window, an email shows up with recommendations for glass companies right in the neighborhood.

AT&T

Did you see its TV ad when the kids meet the parents at the get-away cabin? The dad asks if they locked down the house, and they said sure. When dad uses his smartphone to check, he clicks through and shuts down the lights, TV, thermostat, security system, and anything else electronically digitized. He probably closes the refrigerator door, too.

I wonder what all this innovation will do to the world? Will it create the haves and have nots, just like the current income disparity crisis in the country? Probably.

Recently, I went shopping for kidlet’s first mobile phone. There were only two models available not smartphones. Knowing those two models would soon be obsolete and I’d have to buy a smartphone anyway, I took the $.99 plunge for the iPhone 4S. Where they get you is in the data plan; that monthly fee to keep all the cell numbers functioning with Internet access.

I wonder how much it would be for me to wire up my house and connect every gizmo and gadget to AT&T. I also want to know how much Cisco is going to charge to “unlock the $19 trillion in potential opportunity.”

What do you think? Are we ready for this kind of exponential growth in smart technology to invade our homes? We may as well just turn over the keys to privacy right now; once the house is wired to a “secure” network via the behemoths, then Big Data is really going to the moon, eh?

Cisco & AT&T

I’m leaving you with this gem of a find via YouTube. I went looking for the AT&T home security commercial and look what I found? These two giants are already collaborating. As of exactly one year ago, this interview ran featuring peeps from each company. Take a look; it explains a ton about what’s happening in your home security automation.

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Hoop.la: An Online Community Platform For Your Social Hub

hoopla.logo.pngRecently, my good friend, Rosemary O’Neill, President of Social Strata, was good enough to grant me an interview about the most #RockHot name for a company solution I know — Hoop.la. We originally met via Social Slam, my used-to-be-favorite spring fling that is now defunct. I love to give her grief about her crazy Twitter handle (@rhogroupee) and for that she’s now affectionately called RoHo. In all seriousness, her company’s latest community application is pretty cool, and we’re sharing here in a Q&A that’s sure to get your juices flowing, so grab a spittoon.

What is a Hoop.la? Do you have to sing that?
First of all Jayme, I love the way you say “Hoop.la!”  Hoop.la is an online community application that integrates blog, forums, chat, calendar, and media/file uploads in an easy-to-use (and mobile-friendly) interface. It’s SaaS, so there’s no software to install, no plug-ins. Hoop.la was first released in 2010, and is currently supporting over 4,000 sites serving millions of page views every day.

Who would need this?
Well, we’ve got customers ranging from small non-profits using our free Hoop.la Spark plan to run their donor/volunteer communities all the way up to Pro Enterprise-level deployments for Rodale’s Runner’s World Magazine community. If you’re a business looking to create a social hub on your own website, and wanting to pull together your crazy array of social “outposts” (as Chris Brogan calls them), you might want to check out Hoop.la.

Do I have to give up my WordPress blog?
No. That’s the cool thing. Hoop.la is designed to be really flexible, so that you can turn off or on any of the modules (like blogging or chat) with the click of a button. We also offer import services, if you do decide to bring over your existing blog or forum content from another platform.

How can you fit Hoop.la in with the rest of your website?
You can easily make custom pages within Hoop.la that have any HTML you like. Also, there are built-in widgets that are embeddable on your existing site; so, for example, if you want to pop a widget that shows recent forum topics on your home page, you can do it with the click of a button. No geekery required. (However, if you’re feeling saucy, you can access the custom CSS to really tailor the look and feel.)

hoopla-splash-image.jpgHow is this better than just using a Facebook page?
Would you like to be earning SEO juice for yourself instead of Mark Zuckerberg? We definitely aren’t saying you don’t need Facebook; however, every business should have their own social “center of gravity” that’s under their direct control. With Hoop.la you own the data and you control the experience, period. We have lots of customers who are successfully cross-pollinating from their Facebook page to their Hoop.la site, making even more engagement opportunities.

Can I use it for private or internal communities too?
Definitely! Hoop.la is designed with really granular permissions, so you can keep the whole site public, or you can restrict certain features or forums, and you can even monetize certain activities with built-in premium memberships (no merchant account required). Long John Silver’s is using Hoop.la for its private, internal franchisee community.

Hoop.la is worth checking out, Jayme adds. Please do reach Roho aka Rosemary O’Neill at 206-283-5999 ext 106 for a demo.

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Fashion Brands And Fashionbi Big Data

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Credit: Fashionbi Newspaper screenshot via http://fashionbi.com

The world’s largest fashion brands are ubiquitous. Every developed country and most every woman within yearns for a stylish handbag by Louis Vuitton, Chanel, Gucci, Hermes, Dior, Prada, or Yves St. Laurent. Across worldwide time zones and language barriers, a high-end and classy handbag requires no translation.

A handbag from either of these brands is more important than just being chic. Women in Hong Kong short on cash are using their hand bags from four global fashion brands as collateral for loans. The girl short on money between pay checks turns over her handbag for authentication via Milan Station Holdings and gets 80% of its value from Yes Lady Finance Co. When she’s able to pay off the loan, she earns back her handbag. The Wall Street Journal had this story Aug. 14, 2013, “Cash Is In The Bag, If It’s Gucci.”

What does that mean for the brand? Each has an iconic statement women want; what that means is the need for a more targeted focus on engaging with the customer and having the customer engage positively about and with the brand, called a net promoter score.
How do brands track and listen on a global scale?

Fashionbi Is Big Data of Fashion

Recently, I had the pleasure of being introduced to Italian startup, Fashionbi. It’s the “complete digital marketing tool for the fashion industry,” with big data and analytics crossing borders and time zones for the world’s global fashion brands. Based logically in Milan, Fashionbi has offices worldwide and is growing exponentially.
Its ability to track social media analytics on Twitter and Facebook via Profiles across the world, including Weibo in Chinese, puts Fashionbi squarely at the forefront of its sector as a company to watch and work with.

Not only can Fashionbi share brand engagement by social media channel, it can also provide deep analytics of content quality and value. I got a look at its dashboard for member users only, and it blew me away. The graphs and charts typical to any users’ dashboard put Slideshare presentations to shame.
When I saw the analytics Fashionbi produces with sleight of hand, I immediately suggested it launch or purchase a digital marketing shop to execute on the big data being produced every minute of every day across every time zone. The wealth of information in Fashionbi’s dashboards requires expert assistance from marketers and public relations to interpret the data and put it into action for fashion brands.

Care to learn more?

Fashionbi on YouTube

Check out this YouTube video, two minutes of polished and well-done by the folks at Fashionbi. Even if you’re not that interested in a high-end handbag from Louis Vuitton, you have to admit, the analytics this company produces is enough to make you slap happy.

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Clipsi: A New Social Collaboration Tool

clipsi-beta-logo.jpgClipsi is a new social collaboration tool currently in beta. I’ve been toying with it and am impressed in the earliest stages with what I see. As someone who makes a total mess of bookmarks (I do not organize), I can see how Clipsi will help me curate, collate, collaborate on a Pinterest-style or Storify-style board the content I want to reference and write about.

I’m excited for my colleague and friend, Neicole Crepeau, who is one of the founders of this awesome tool. Please ask for an invite to the beta in comments below…Neicole?

How would you describe Clipsi?

Clipsi is a collaboration tool designed for business users. It uses the Pinterest metaphor, putting extracts or clips from websites and documents onto an online bulletin board, where people can work with them and discuss them. We’re in the very early stages right now, but our product roadmap involves a slew of features to enable teams to use Clipsi boards as a tool for organizing and discussing content.

Right now, a lot of what I see on your blog is about using Clipsi for marketing. How does that fit with this collaboration idea?

We’re following the familiar model of releasing a free product to gain broad adoption, with a plan to add additional paid versions with richer features. Since user adoption is critical to a young startup with a new product, we built the free version with features that help marketers and content creators. When marketers and content creators use Clipsi to market their content, it increases awareness of Clipsi, too. So, we let people create great boards, clip from their ebooks and content, share the boards and clips broadly, and embed the boards on their own websites. We expect the free version of Clipsi will always be a useful content curation and marketing tool, while also being a useful social collaboration tool.

jon-buscall-clipsi.jpgHow can bloggers use Clipsi, then?

I think there a couple of ways. First, you can create boards for your econtent to give potential readers a “peek inside” of your book or PDF. As well as putting reviews and articles about it on the board. You can embed the boards on your book download page or in blog posts, and encourage reviewers to do the same.

Second, you can create boards to enhance a blog topic. Say you’re writing about PR versus Marketing. You could create a board with clips from PRSA documents and charters, articles on the difference, and forums where debates are happening. These days, we don’t want to make our posts too long, but a Clipsi board lets you provide information, right on your blog post, for people who want to dig deeper. And they can discuss and debate the topic more via the Clips. And, you can keep the board updated, adding new information from time to time, to keep the discussion fresh.

You have a Public Boards page and a Top Boards page. What is the difference and what is the plan for these pages?

Public boards at this point are any boards that are not private. In the free version of the product, you get one Private board (indicated by the lock icon) and that board can only be used and viewed by you. All other boards can be accessed by others and appear on the Public Boards site automatically. In the Pro version, we’ll be offering Private Team boards, where you can invite a group of users to work privately on a board.

Top Boards is a page we manually curate and that only contains boards that meet certain criteria, as outlined on this page: http://about.clipsi.com/how-to-get-on-our-top-boards-page/.

We will definitely be adding categories to both pages in the future, and you’ll be able to specify a category for your board when you create it.

Clipsi lets you curate by clipping sections of a source document or article. Doesn’t this promote more plagiarism?

We’re very concerned about plagiarism. This is fine line that any content sharing platform has to walk. Pinterest had the same challenges, Facebook, etc., which all post clips or excerpts. Like other platforms, our terms indicate that it is up to the user to be sure they are not violating a copyright.

They should ask permission if they are going to clip from a copy of someone else’s document that includes the full content, because it is viewable in our viewer. So, for example, in the case of your book, I had your permission and I removed all pages that I didn’t clip from so that your full book was not available via the viewer. Note that we also have a detailed take-down procedure. We abide by the DCMA policies and follow the procedures it outlines. Anyone who believes their copyright is being infringed can fill out our take-down request form at http://about.clipsi.com/copyright-complaint. We don’t want to encourage that.

Right now, you only allow clipping from documents in Dropbox. What if people don’t have Dropbox?

Dropbox is only the first cloud storage system for Clipsi. We picked it because it is the most widely used system. However, there are other common systems that we plan to integrate with. We have our eye on Box, for instance, as it is focused more on business users, which is our target market. But, we are a new product with a lot of features on our roadmap. So it’s one step at a time.

Embed code for your Verve board

Embed code for Social Media Marketing Data board

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