5 Reasons Why I Was The Victim Of Fraud

ALT="Duh Road sign on Soulati.com"Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.

I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]

Marketing Predictions In The Year Of Fear 2016

ALT="Trump Tower by Jayme Soulati"

Credit: Jayme Soulati via iPhone 4S to Instagram

What will 2016 hold for you? Will you have a chance to be authentic? Or will you keep the same old business practice and just manage in the Year of Fear 2016?

I have a bunch of marketing predictions, and they are based on the following factors. [Read more…]

Live With A Loving Heart

ALT="Heart Candy, Loving Heart, Soulati"It’s what I teach my child every day—live with a loving heart.

I had to write about that and remind people to do so because where I walk, live, read, breathe, eat, and play, love is absent. There is so much anger amongst people right now; there is so much animosity and inability to smile or be friendly.

Most of all there’s no compassion.

Is it because I’m older now, and I can see through the angry façade of folks who might be protecting something inside or who are envious or suspicious of loving kindness? [Read more…]

Hospitals Failing Caregivers; How About Caregiver Marketing

ALT="Hospitals failing, caregiver marketing, Soulati Media"Hospitals failing caregivers; you hear it all the time. That’s the opinion of every caregiver I meet who has had the unfortunate experience to enter the U.S. healthcare system alongside a loved one.

Right now, I grieve for a family member who just died, and she suffered a frightening death in a Midwest hospital. Her mother tells the story that the nurses really didn’t know when her daughter vomited in a chair and became unconscious because no one was monitoring the patient.

I am upset for my dearest friend and his sister who are standing by helplessly as their mother is dying of small cell cancer. Getting an appointment for radiation has taken more than three weeks, and the people working in that satellite clinic are rude, uncaring, cold, and unresponsive. The scheduling staff lied to the patient’s daughter and son who said they had called to schedule the patient’s appointment. Proving that lie was easy. The only phone number in the patient’s chart is the daughter’s, not the mother’s. [Read more…]

There Is No Online Invasion Of Privacy!

Image representing Microsoft as depicted in Cr...

Image via CrunchBase

Last week I read an article by Matt Wilson via PR Daily. Titled, “Microsoft reportedly accessed blogger’s email to trace rogue employee”, the company was called out legally snooping in the blogger’s email, despite its Hotmail privacy policy.

Long story short, Microsoft is reviewing and “evolving” their policies after being reminded of its extreme criticism of the big G.

At the end of Matt’s article, he asks you if Microsoft’s promise to be more careful is enough. GO THERE to post your answer. [Read more…]