In A Quinnipiac Poll Of My 10 BFFs

ALT="Soulati Media, Future and Past"A survey and a poll from either the leading university (who the hell has ever heard of Quinnipiac University , why is it the bell weather of presidential elections and where on God’s green earth is it?) or politically imbalanced media outlet are dictating how Americans will cast their vote today.

Those polls show that Hilz has lost her lead after a feel-good convention while the Donald is creeping up and running into her backside with numbers that make him cocky and confident.

Who has ever been polled by these organizations in a presidential election? Tell me now, and tell me why these polls can influence and effect the outcome of a presidential election occurring in 50-some days.

Do you allow polling data to influence how you cast your vote or express your opinion? Do you follow a media outlet and hang on every word of their punditry and allow them to make your opinion for you? Do you let your own BFF dictate your vote? Tell me why you’re voting for your candidate with solid support, and I’ll tell you, “Amen, Sistah.”

We rely too much on the effects of the survey and poll to tell us how to react, how to vote, how to feel, how to take action, and basically how to follow the leader.

And, then, there’s Russia. The country that has so brazenly hacked into the livelihood of the totality of the United States from political organizations and celebrities to figureheads and Olympians’ medical records.

Our country has enemies; many of them. In fact, our country has enemies within its borders who are born of these United States. Our Congress has enemies of enemies that sit across the aisles from one another with an obstructionist bent to ensure that POTUS does not succeed or a bill doesn’t pass.

A survey and a poll of my 10 BFFs will tell you that we live in a hateful era where BB guns that look like police-issued weapons and are carried by 13-year-olds cause loss of life in Columbus, Ohio. We hear about Chicago as the gun capital of the world instead of Aleppo, the region in Syria that the green party candidate didn’t know about.

Achh.

There is too much strife in our world to comprehend; there is too much pain amongst us to consider. Certainly, a survey and a poll can tell us what we already know – that the world is doomed if this strife and unrest continues. Our children will grow up negative; our families will suffer without hope; and, guns and insects will rule the world.

There’s Always Hope

While I’m bludgeoned by the intensity of the hatred and divisiveness in which we live today in our neighborhoods, communities, schools, cities, states, countries, and continents, I have hope.

  • I have hope that my child will be a stand-up citizen and benefit from all the attention I’ve devoted to raise her with conviction.
  • I have hope that the turmoil in the U.S.A. government will subside and that political parties can reduce the barriers and join forces for the good of the American people.
  • I have hope that gun violence and mental illness will wane and families will not lose their loved ones to senseless crimes.
  • I have hope that love will prevail because it has to.
  • I have hope that you will watch over the elderly neighbor next door who needs you to be a beacon of support.
  • I have hope that those who wish that hatred prevail can find peace in their heart to love instead.

Sometimes it’s overwhelming to be an adult who knows too much and who has lived through times unlike these. As a marketer and public relations professional, it’s my job to peruse current events while subconsciously absorbing emotion evoked by the news I read and the strife I feel.

If I immerse too much, I cry. The wonder and ponder I have for my child’s future and her children’s future give me pause. There’s ALWAYS hope with love to envelop it, and I can’t forget. You see, a survey and a poll will never influence my choice; I will make that choice myself with confidence.

Branding And Helpfulness Begin With Culture

ALT="Helpfulness, Soulati.com"Helpfulness is akin to giving, giving back and paying it forward. When someone deigns to be helpful, they are thinking not first of themselves, but of another who is more in need.

What does that ‘need’ look like? Down and out, a home crushed from a natural disaster, job loss, medical matter, need for information, an elderly person unable to drive for the groceries or change the light bulb, or someone just plain depressed over the loss of a loved one.

There are many reasons why someone needs to receive an act of helpfulness or kindness, but this is not about challenging you to do more of that. Person-to-person helpfulness is simpler to ascertain, isn’t it?

When you put helpfulness into the same discussion with branding, then the understanding is somewhat blurred. Humanity is helpful; is a brand?

Helpfulness is an element of our heart core. Within you as a human, your heart core is a desire to be kind, genuine and helpful. It forms your person, it becomes your personality, and it is visible in your aura. What’s also apparent is whether this helpfulness philosophy is genuine, or not.

Helpfulness in Branding

[Read more…]

5 Reasons Why I Was The Victim Of Fraud

ALT="Duh Road sign on Soulati.com"Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.

I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]

Marketing Predictions In The Year Of Fear 2016

ALT="Trump Tower by Jayme Soulati"

Credit: Jayme Soulati via iPhone 4S to Instagram

What will 2016 hold for you? Will you have a chance to be authentic? Or will you keep the same old business practice and just manage in the Year of Fear 2016?

I have a bunch of marketing predictions, and they are based on the following factors. [Read more…]

Live With A Loving Heart

ALT="Heart Candy, Loving Heart, Soulati"It’s what I teach my child every day—live with a loving heart.

I had to write about that and remind people to do so because where I walk, live, read, breathe, eat, and play, love is absent. There is so much anger amongst people right now; there is so much animosity and inability to smile or be friendly.

Most of all there’s no compassion.

Is it because I’m older now, and I can see through the angry façade of folks who might be protecting something inside or who are envious or suspicious of loving kindness? [Read more…]