Thinking
Analytics Make Social Marketing Complex
I just read John Obrecht’s opinion column in BtoB April 9, 2012 on Thriving in the Age of Complexity. He shares how marketers’ bane is the complexity of social media marketing; trying to teach everyone and give them the tools to dive in while mastering the complexity of all the channels, not to mention the ROI of it all.
Indeed. And, he got me thinking; always dangerous.
There are all those lovely back-end numbers hidden from view that people call analytics. They comprise those data-driven reports that many left-brained people salivate over. Analytics make Google rich, and they make me suspect. Are those numbers real or skewed? Did you really get that many people to your webinar? How many qualified sales leads downloaded that white paper off that new landing page you just developed and published?
13 Tips To Create Remarkable Content
Everywhere I read, I see this word, “remarkable.” I believe it’s launch into stardom began with Seth Godin; I’m giving him that credit anyway. In a book I’m reading on Inbound Marketing by Hub Spot, the authors substitute “remarkable” for “unique.”
Be remarkable = be unique.
We’ve all spoken about the echo chamber. Today, I read four iterations on the same topic in re Instagram and Facebook. Each was different, but were they remarkable? I think remarkable is in the view of the reader; I’ve not seen a checklist for remarkable writing, have you?
10 Things That Disturb From News Of The Day
You know how sometimes you don’t have any mojo to write for your blog? You might comb Google Reader and others’ blog posts looking for inspiration. Or, you might cut tear sheets out of your fave ‘zines and bookmark other pages online. For naught…something is amiss…life’s malarkey is happening, and the positive ‘tude (this is Soulati-‘TUDE! after all) isn’t there.
I’m talking about myself…haven’t felt it, been crushing it for clients, and my time to write is spent just trying to breathe. This post is one of those where I have to clear the cobwebs of annoyances from my brain matter to yours. If you want to clear your head in comments and add what’s bugging you, too, feel free! We can all get some clarity heading into the weekend.
1. Sexual Predators. A man in Troy, Ohio adopted three boys (and was on his way to adopting a fourth) and he sexually abused each. He also gave them to his friends (three men) to do the same to these innocent children (I don’t know their ages; I can’t fathom knowing this). News today says FBI is looking into this case. Who is helping the children, damaged for life?
2. School Shootings. Also in Ohio, a young teen boy picked up a gun and randomly shot kids inside the school. Three teens are dead. My heart for the families who lost their child. I have to stop writing this because I’m going to break down.
Aging, Death And The Workplace
Everywhere I turn, I hear about someone who has committed suicide — all ages. And, I listen and watch as friends say good-bye to parents. My heart saddens with the news of my own friends passing on. This news is not random; it’s frequent and sometimes twice daily.
In your life, are you dealing with the emotions about losing someone special or hearing about your friends managing their loss?
As we all continue to grapple with the passing of loved ones and friends, we need to be sympathetic and empathetic in the workplace about these emotions. I’m not going to give tips on the best way to manage workplace situations because I’m really not qualified to do that.
Know Who Influences You And Why
I met this high-energy gent in the comments section right here. He was highly supportive, encouraging, complimentary, and so much more. A guest post came about, and I’m so happy to finally get my act together enough to publish what’s below.
My curiosity got the better of me after reading it and I dug deeper to learn more. Jason is a multi-talented man – he earns his keep coaching, selling artwork, selling photography, writing, and I know there are other ways, too.
We’re getting a hint today of a Ryze Success E-Course (on its way to you) Jason has developed, and he says, “You now have an exclusive sneak peek into a life-changing course that helps people Define Who They Are, which in a world of lost, confused, complexity, is immensely valuable.”
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