Branding And Helpfulness Begin With Culture

ALT="Helpfulness, Soulati.com"Helpfulness is akin to giving, giving back and paying it forward. When someone deigns to be helpful, they are thinking not first of themselves, but of another who is more in need.

What does that ‘need’ look like? Down and out, a home crushed from a natural disaster, job loss, medical matter, need for information, an elderly person unable to drive for the groceries or change the light bulb, or someone just plain depressed over the loss of a loved one.

There are many reasons why someone needs to receive an act of helpfulness or kindness, but this is not about challenging you to do more of that. Person-to-person helpfulness is simpler to ascertain, isn’t it?

When you put helpfulness into the same discussion with branding, then the understanding is somewhat blurred. Humanity is helpful; is a brand?

Helpfulness is an element of our heart core. Within you as a human, your heart core is a desire to be kind, genuine and helpful. It forms your person, it becomes your personality, and it is visible in your aura. What’s also apparent is whether this helpfulness philosophy is genuine, or not.

Helpfulness in Branding

[Read more…]

5 Reasons Why I Was The Victim Of Fraud

ALT="Duh Road sign on Soulati.com"Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.

I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]

Marketing Predictions In The Year Of Fear 2016

ALT="Trump Tower by Jayme Soulati"

Credit: Jayme Soulati via iPhone 4S to Instagram

What will 2016 hold for you? Will you have a chance to be authentic? Or will you keep the same old business practice and just manage in the Year of Fear 2016?

I have a bunch of marketing predictions, and they are based on the following factors. [Read more…]

Live With A Loving Heart

ALT="Heart Candy, Loving Heart, Soulati"It’s what I teach my child every day—live with a loving heart.

I had to write about that and remind people to do so because where I walk, live, read, breathe, eat, and play, love is absent. There is so much anger amongst people right now; there is so much animosity and inability to smile or be friendly.

Most of all there’s no compassion.

Is it because I’m older now, and I can see through the angry façade of folks who might be protecting something inside or who are envious or suspicious of loving kindness? [Read more…]

Hospitals Failing Caregivers; How About Caregiver Marketing

ALT="Hospitals failing, caregiver marketing, Soulati Media"Hospitals failing caregivers; you hear it all the time. That’s the opinion of every caregiver I meet who has had the unfortunate experience to enter the U.S. healthcare system alongside a loved one.

Right now, I grieve for a family member who just died, and she suffered a frightening death in a Midwest hospital. Her mother tells the story that the nurses really didn’t know when her daughter vomited in a chair and became unconscious because no one was monitoring the patient.

I am upset for my dearest friend and his sister who are standing by helplessly as their mother is dying of small cell cancer. Getting an appointment for radiation has taken more than three weeks, and the people working in that satellite clinic are rude, uncaring, cold, and unresponsive. The scheduling staff lied to the patient’s daughter and son who said they had called to schedule the patient’s appointment. Proving that lie was easy. The only phone number in the patient’s chart is the daughter’s, not the mother’s. [Read more…]