Word of Mouth
Car Buying, Word of Mouth & Sales
Buying a car is a lot like eating a poison apple. That’s what I’ve been doing for the last eight weeks, and anyone who’s been following the blog has read of my research and self-study. It all began when Toyota ticked off its loyal followers with a massive recall. So, I began to look around. [...]
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Today’s post is a compendium of news about Fortune 100 crises. If you’ve watched this space, you’ll recognize these names – Nestle, BP, and Proctor & Gamble. Don’t know the crisis each is managing? Then perhaps you’ve not been consuming social and traditional media, for these corporations are in the news several times a day [...]
Word of Mouth Marketing and Diapers
My diaper-buying days are over (until 100 years from now when I’m a grandma, perhaps). But, when I did buy dipes, I bought Pampers, just like a gazillion moms today and tomorrow. And, that’s why Proctor & Gamble is having such a hard time convincing moms there’s nothing wrong with its latest innovation in diapers [...]
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