The online world is awash in content; it’s ubiquitous, invading our every sense and cell of brain power.
Are you contributing to the torrential downpour of words to ether? Are you doing it well and have you mastered it?
It’s anyone’s guess who has mastered content marketing; in fact, I proffer no one. If you are a blogger, then your mastery of content marketing is slim to none, as blogging takes years of daily learning and there’s always more to figure.
The biggest culprit in content marketing is Google. Look every day at Google’s announcements, and you’ll find yet another app destroyed and algorithm rejiggered much to the chagrin of we onliners who think we’re grasping the solutions only to be dismantled with one flick.
Last Friday, I was keynote of the content marketing track at ConvergeSouth. This presentation truthfully made me ponder the meaning of content marketing and where people are headed on this journey.
Do you know?
In this SlideShare deck just below, I provide you with several ponderances:
1. Timeline of a Blogger – Years 1, 2, and 3 and what you may expect (from my POV, of course)
2. Content Marketing definition, data and ideas for content
3. Marketing Automation tools
A successful content marketer needs tools to syndicate content. In a test campaign I did with Cision Content Marketing Suite, five of my blog posts were amplified to the Washington Times, USA Today and Bloomberg. In 13 days, I saw my traffic rise exponentially with 90 percent unique visitors. It’s a fantastic solution and for serious bloggers wondering about what’s next, this is a grand opportunity and especially for company blogs.
Attend a FREE Webinar
Are you familiar with Cision? It is the mainstay of public relations solutions for we who do media relations. Over the years (and I launched my career with Bacons, the precursor to Cision), the company has methodically innovated additional solutions and tools for public relations and companies to boost engagement and execute more systematically with an eye on results.
You’re invited to join me and Heidi Sullivan, SVP of Digital Content with Cision at 2 p.m. ET on Halloween, Oct. 31, 2013 for a discussion, What Is The Future Of Content?
It’s free to sign up, and based on my call with Heidi yesterday to plan our approach, there’s going to be a lot for you to hear.
Here’s the link:
If you have your own thoughts about content and its future alongside yours, please share in comments. Maybe you’ll sign up for the webinar and post your question in the online chat feature during our session?
Buy Message Mapping E-Book
Lastly, did you hear I launched my second book?
Message Mapping: How to Sizzle External Communication with a #RockHot™ Tool for Leaders
You can see why you need this business guide and get your copy (PDF ebook) via http://MessageMapping.co.