Crutchfield Direct Meets Content Marketing

Crutchfield-Direct-MailThere are few marketing catalogs good enough to devour and some you should trash. For them all, you ought to get on the “do not mail” list (can I get a personal assistant, please?).

The catalog I devour is Crutchfield. It is full of the most advanced tech gadgets from stereo speakers on a carabiner to cameras, earphones, and deck speakers for that outside life we all love to wish for.

I’m not an audiophile, but I sure do love tech toys. Didn’t I recently tell you we were all game players? I digress.

Direct Mail Say Hi To Content Marketing

Crutchfield is taking the direct mail catalog to new heights, and they are impressive ones:

On page 12 of the most recent not-junk-mail sales catalog is a piece fit for a blog post, “Making A Mustang Rock; We do the research so you know exactly where it fits.” It gets no link because it’s not online; it’s in print and mailed to me.

The article (yes, I said article) is for Mustang enthusiasts interested in souping up stereo speakers in the dash for Mustangs built in 2005-2009.

Throughout the authoritative piece that smacks of research and original proven content are photos of the speakers for sale.

In the sidebar is a feature of the guy, Jason, who’s been working for Crutchfield 18 years. He’s the savvy dude who fits your car with tech gear.

At the bottom, are two call outs —

  •  First is oriented to establishing more authority, “We’ve done profiles like this for 38 more vehicles; hit crutchfield.com/vprofile to read more, etc.:
  •  The second is definitely a favorite of Crutchfield customers and prospects…Outfit My Car, where Crutchfield has created a database of 17,000 autos and what the audio requirements are for each with a lot of “free installation accessories.”  Check that out at crutchfield.com/whatfits.

photo-32Why Crutchfield is #RockHot

  • Have you heard that content is king? I know you have or else you’ve been under a rock for two years.
  • This type of blog-postesque content that melds sales with content marketing is brilliant.
  • Not only that, the experts behind the story are featured right there; authority zudes from the content.
  • They showcase their database of extensive vehicles and product requirements.
  • Products are seen in action and help illustrate the story IN THE SALES CATALOG.

If you are a content marketer, it’s time to get creative, just like this. We’re living in a souped up time for business opportunity…just like those Mustangs Crutchfield is outfitting with sound systems.

 

By Jayme Soulati

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2 comments
Faryna
Faryna

I loved Crutchfield when I was younger. But then after 2 custom sound systems got ripped out of my car, I gave up on custom car sound solutions.

I'd like to replace the Porsche Communication Management (PCM) System but it's insanely expensive to do so. I could pay for a water well to be dug in a needful African village for what it costs. So until I have installed three wells in Africa, I have to live with a disappointing sound and navigation experience. [shrug]

Big hug to you, Jayme.

Recently on my blog:

The Evilest App Ever!

http://wp.me/pbg0R-1i7

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

@Faryna Great comparison, Stan...sound systems to water wells. Hmm; makes you wonder about whey we need better sound in a vehicle. It's not like we're living in it, but I guess the boom, boom, boom with the windows down is what impresses and pisses people off.

Now, tell me, how are you?