Discern If SEO Marketing Pitch Is Spam

credit: Innovative Outsource

My website contact form returned a pitch from an SEO company informing me my company, (1) Soulati Media featured on http://soulati.com was “not ranking top in Google organic search for many competitive keyword phrases.”

(2) Your website profile is not available in most Social Media Websites (sic).

(3) Your site has 8 Google back links, (sic) this can be improved further.

Blah, blah, blah…glad to provide you with a detailed analysis in the form of a WEBSITE AUDIT REPORT for FREE.

PS1: blah, blah, blah

PS2: I found your site from online advertising but did not click.


Sound suspicious? I agree, but I wasn’t fully certain so I consulted with none other than the kingpin of SEO, big data and analytics – Sean McGinnis of 312Digital. 

I was particularly confused about “8 Google back links,” having never heard of that before. The second suspect was PS2 in which the woman (who gave me a Gmail contact and not a company email address) said she found me “from online advertising but did not click.” (I have never done PPC campaigns.)

Sean McGinnis Weighs In

Sean suggests, “This person is doing either shoddy work or being untruthful.”

As per the Google backlinks, Sean doesn’t know anyone who calls them “Google backlinks.” He says, “It sounds like a ploy to just invoke the mighty G word in hopes they will sound more authoritative.

“Inbound links have been and continue to be a critical component of ranking well for search phrases in both Google and Bing. GOOD links are more difficult to get than ever because the Penguin update devalued the types of links that were “easy” to acquire.

“This person also obviously lied about the NUMBER of links http://Soulati.com has to the site. A quick review in Open Site Explorer (a link analysis tool) shows you have hundreds and hundreds of inbound links. Granted some of those links include the no-follow tag and therefore pass no link value, but many are good, solid links.

And, finally, King Sean added, “Speaking of ‘invoking Google’ – this one is a favorite of mine:

“Be wary of SEO firms and web consultants or agencies that send you email out of the blue.” ~Google’s very own page that defines SEO

 312Digital Launches in Chicago

What a great segue into Sean’s announcement yesterday that 312 Digital has re-launched as a training company that provides in-person digital marketing courses to business owners, marketers and consultants.

The first course, Introduction to Digital Marketing  is December 3-4 either near O’Hare airport one day or in the Loop on day two. Other markets are on board to get training course offerings by way of content marketing; SEO; PPC; email marketing; social media; analytics; storytelling; and video.

Thanks, Sean, for the help here, and congratulations on the new venture, too!





Hi Jayme, I can't stand these emails. They drive me a bit crazy. First, I don't think you should try to sell anything by insulting your prospect. Second, they're lying. Thanks for spreading the word about these hooligans!


I've definitely gotten these emails before and so have my clients. They always go straight to the trash can. What I find funny is that if these "firms" are finding us, then we must not be all that hidden on Google after all! ;)


And congrats to @Sean McGinnis on the launch of your new gig! So excited for you!!!


Well, I get the exact message through my contact form almost every month. The same wording :) They are pretty consistent about contacting me with the same message. 

Sean McGinnis
Sean McGinnis

We see these quite often. The other unsolicited request that many bloggers receive is an offer to purchase links from your site to some third party web site in exchange for money. This violates Google guidelines, but is still done quite frequently. Just know that if Google discovers that you are selling links from your site to another site you unquestionably will be penalized.


Each blogger needs to make the decision about whether to accept an offer like this for themselves. My counsel is too avoid it at all costs, but that's just me.


And thanks for inviting me to comment for this post Jayme. It's always fun to share with your awesome community here. :)

Adam | Customer Experience
Adam | Customer Experience

Dear Madame, I have some "Google backlinks" to sell you. I keep them warehoused on some very fertile swampland in Florida where I also keep shares in a secret corporation that owns the Brooklyn Bridge. Interested in investing? You won't want to miss this once in a lifetime opportunity!  :)