My second book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders, just went into design at midnight, maybe it was already Monday morning. I can’t be sure. I’ll do pre-sales this week, once I develop the digital marketing aspect of this offering.
Publishing a book, whether a touch and feel book with actual paper pages, an electronic version for Kindle and other readers, or an E-book that resides on a website somewhere (not Amazon), takes time, commitment, patience, and perseverance.
What’s Your Goal When Writing a Book?
You have to ask yourself about your goals when writing a book. My first book was to earn the experience, walk the talk, learn the ropes, and also establish myself as a published author. It worked! I accomplished these goals; yet, the marketing of this book has fallen by the wayside.
The most taxing aspect of book publishing, however, is pricing.
Factors to consider when Pricing A Book
- Is your book specialized and are there few of these written?
- Is the topic something people need and want for their business?
- Is it different than what’s being sold on Amazon right now?
- Who is the author? Someone with professional experience?
- Will it really teach something you don’t already know?
Help Price My EBook, Please!
When you use a hybrid publisher, as I did for my first book, Writing with Verve on the Blogging Journey, available on Amazon in Kindle or softcover, the publisher gets a cut and so does Amazon. At the end of the day, when people purchase the book for $12.95, I may receive $4 from that total.
This second book is strictly a business book. At last count, it’s 80 pages and growing. It provides detail about how to message map, why message mapping is important, who can benefit, and so much more.
There is a message map I build step by step for a fictitious company, too.
I also provide an actual message mapping template as well as tools in the book I recommend considering.
Table of Contents
Section I: About Messaging & Message Maps
Who Needs a Message Map?
Who Uses a Message Map?
Defining a Message Map
Purpose of Message Maps
Benefits of Message Mapping
PR Messaging vs. Marketing Messaging
Messaging Maps Are Not Mind Maps
PR Messaging vs. Storytelling
Tool Alert! Clipsi
Crisis Communications & Messaging
Section II: Hands On with Message Maps
Steps in the Message Mapping Process
Company Goal Setting
Set Internal Point Person
Consider a Facilitator
Vet Facilitator’s Credentials
Sign Non-Disclosure Agreement
Draft Questions for Point Person
Messaging Draft 1: Organizing the Messages
Messaging Draft 2: The Master Draft
Messaging Draft 3: The Last Edit
Finalizing the Map
Section III: How to Message Map
The Message Map for Company X
Training Users with Message Maps
Timeline for Message Maps
Template for a Message Map
Section IV: Blurbs & Contact
Leading Up to This Book
About Jayme Soulati
How much should I charge?
- Would you pay $22?
- Would you pay $18?
- Would you pay $16?
- Or, what would be an appropriate price for this E-book based on your reaction?
When you look around at prices for other books, the prices hover in this range. When someone considers an eBook for purchase; however, then the price seems to differ.