An intellectual team of tweeps I know have been helping formulate an idea rapid fire to launch a forum for SMBs that allows small and medium businesses to opine about topics relating to business operations, national issues affecting business owners, education about topics we specialize in, and so much more.
This week has been the jazziest for me. With incredible brainstorming done via Twitter and on this blog (you can see Wednesday’s post “Planning to SMB Facebook” with its amazing comments) and an even more solidifying conversation with Neicole Crepeau (with whom this nugget originated), this is a final follow-up to evolution of this idea.
The fast unfolding of this concept (resulting in a decision to make this blog home to #SMBChat) was stymied by discussion around the consequence of switching blog focus and key words that would inevitably harm search engine rankings. Befuddled in my PR mind, I could not understand what the big dang hooha is about rankings and search marketing for this blog.
Several expert comments by Neicole, Michelle Quillin and Gregg Morris suggested not to turn this blog into something that diminishes traffic and rankings for public relations and social media (themes I write about) or to write half about these themes and half about SMBs.
I remained baffled, and here’s why:
This blog ain’t got no traffic(!), and, if it does, it’s sure hidden from me. Soulati-TUDE! is 100 posts old; has perhaps four subscribers from maybe an all-time high of 12; targets SMB topics a goodly amount of time with an educational bent; is written by a PR agency practitioner of 26 years (that’s me) who pings on a plethora of topics to position and brand as a thought leader.
I understand why Gregg Morris who themes on storytelling could not diminish his rankings with something like this; he’s all over that key word and works hard to maintain his presence and position.
I understand why Neicole Crepeau at Coherent Interactive needs to keep her key words focused on Web sites, design, digital interaction, and social media. That’s where her niche is.
But, guys, I’m in PR!! Public relations is ubiquitous. My world spans every industry and business sector. I deliver strategy, critical thinking, problem solving and solutions. I ping across verticals like a ball on a rubber band attached to a paddle. I offer business counsel for SMBs, large corporations and non-profits. I develop content and allow the experts to optimize it. After 26 years in this field, I can take the risk of a few ranking points while creating a mash up of public relations, social media, SMBs, health care, education, immigration, financial reform and whatever the mood strikes.
Everyone I meet on Twitter is a SMB; we are not engaging and creating community with corporate biggies and Fortune companies, are we? Look at your stream; who among them are global corporate execs?
The goal for #SMBChat Forum is to create community of like-minded folks frustrated with issues that affect our businesses so we can share opinions, perspectives, solutions, and support. Perhaps along the way we can tackle tough issues, stake a claim on our own plat of the Internet and foster harmony at the same time. With guest posts from a variety of folks with differing views and businesses from all corners of the globe, we can do just that.
Perhaps I can rename the blog with a tagline to be Soulati-TUDE! Home of #SMBChat Forum (or the Big Whopper).
If I find a consistent voice oriented to the issues that plague us, isn’t that the most critical component?