This post first appeared July 16, 2010, and what prompted me to head back through the archives to find it again was this post by Antonia Harler about Google — A Successful Road to Failure. She shares all the write ups about Google + that we all have seen. And, she hit on what I suggested a year ago — no one has more time to develop yet another social network, do we?
See if this resonates from a year ago with you…I felt pretty strongly about developing more networks a year ago; I may be less against it today, but my time is more limited. Share your thoughts!
It’s all about community, connectivity and social networking, and people are joining in droves. Apparently, 96 percent of GenY have joined a social network. The fastest-growing segment on Facebook is women 55 – 65 years old.
The more cool social networks, publishing networks, and professional networks that launch to accompany Stumble, Posterous, YouTube, Friend Feed, Facebook, Twitter, LinkedIN and the like, the more consumers will weary. No one has time to find friends to add to a network. Do you?
I learned today that Stumble requires a network of Stumblers who share cool sites with one another. I’m always interested in seeing cool sites, but I’ve no time to develop a network of connected Web site lovers. When I launched Friend Feed, I thought I could consolidate my social media into one platform (which I can), but it, too, wants friends to connect on the same platform and be networked. On Twitter, new followers invite me to join them on Facebook. Why? I don’t even know them.
And, that’s it.
That’s the reason social media will fall flat on its pitoot. People cannot spend eight hours a day creating community and populating it with more and more friends. There are only six degrees of separation from all of us, but seriously, folks, who has that many “friends” for real?