As I read and shake my head, sigh and get absolutely frustrated about the oil spill calamity/crisis/disaster, I know the entire world feels as I do.
Heck, this crosses party lines, and if there is a defense team, they better have thick skin when asking for reduced culpability. The cascading effects of this event will affect marine life and industry for decades.
More the shock to me is the alleged lack of disaster planning by all the oceanic companies playing in the deep sea. Just prior to the rig explosion, folks tussled about the final step; people disagreed about the what if. Admittedly, it’s been said BP was not readily prepared with a crisis plan in the event of the what if.
I do not allow the what-if game in my house. Children are notorious for, “Mom, what if…” In this case, that’s prescience.
Every company needs a what-if plan. In public relations we call it a crisis plan. In theory, crisis plans sit on a shelf awaiting a dust-off day. Crisis plans are meant to be revisited annually; updated to flow in sequence and aligned with changes in the life stream of a company.
Got a what-if plan?
Better get one…just in case.