It’s the year of public relations, or so I’ve heard. In my more-than-quarter-century in this profession, every year is the year of public relations, IMHO (in my humble opinion). I’ve relished this industry because it suits my thirst for the next new trove of knowledge to quench my intense curiosity to know more about everything.
Which leads me to Web 5.0 (isn’t that the version we’ve gravitated to without anyone really stating it?)…there is so much (too much) to learn, grasp, master. Anyone trying is going to fail miserably unless they’re being awarded a grant to master every app in the cloud, how each smart phone works, what new technology helps computers run more efficiently, etc.
I had a grand chat Friday with Michelle Quillin at New England Multimedia. It’s been my goal to connect via voice with my tweeps so I can close the gap of written word and still images on Twitter and Facebook. She shared with me the successes she and her business partner husband, Scott, have had adding social media to their growing web design, WordPress, and video business.
We spoke about where I need to move next; she said monetize and head directly to vlogging, and I said, “GASP!!” [Two of my public relations peers do this very well — Jontus Media, Inc. and Arment Dietrich.]
Any public relations person who’s any public relations person must continually re-invent. That puts us squarely behind the eight ball to walk the talk. Doesn’t matter if you don’t want to, can’t find the time, have no time, or the kids’ evening events are getting in the way – those of us interested in mastering a teeny piece of the pie must engage.
Because our clients and companies need us to know how to do this; they’re turning to the leaders to put the trough of water right in front of a nose, conveniently, and without the learning curve. That’s why our learning curve is both painful and exciting. Look at it this way, the world would be pretty darn flat if everyone worked the same way without twists and turns.
I’m groaning up the hill with the rest, but my outlook for 2011 sees the light at the end of the tunnel. I’m hoping there will be a “just say no” time when I can turn the other cheek to the latest gadgetry and widget. But, when my house is not in order and when there are way too many cool new things to glean, then I’m in – with 20 toes and 30 fingers.
How about you?