I Married My Blog

wedding-bouquet.jpgThis is a true story. I finally found my soul mate, and it wasn’t the opposite sex or even the same sex for that matter. It is my blog; hands down.

This blog, named ever so rightly as Soulati-‘TUDE!, is approaching a birthday in March. It is turning the big 4, not the big 4-0, but the big 4. I’d hasten a guess that four years of straight blogging as a professional is akin to the big 4-0. You know, something like cats have nine lives or dog years are longer than one human year.

My blog has become:

  • My obsession (it tells me to write without even speaking)
  • My OCD (I have to write or else I succumb to the next bullet)
  • My guilt
  • My happiness (I’m thrilled when I know I’ve written a winner)
  • My sadness (I’m gloomy when I need a break and then force myself to write)
  • My investment (Uhmm, yeah, time is money)
  • My professionalism (It defines my read next bullet and competency)
  • My brand marketing (Indeed)
  • My influence building (Writing gives me influence, right?)
  • My authority (The content I write builds authority, authenticity and thus creates influence)
  • My emotion (Agony, pride, laughter, happiness as above)
  • My daily activity and neglect (It’s a totally consuming)
  • My love (Right?)

I am totally immersed eye-deep in this blog after 650+ posts, 10,000+ comments and four years of lessons to navigate the complexity and rewards of professional blogging. Add all the guest posting I’ve done and NOT captured here, and that post tally is likely up to 700 now.

Is It Time For A Divorce?

Do you think all marriages end in divorce? There’s a great piece of data somewhere that supports something like that, I’m sure. For a blogger to divest herself from blogging, the outcome would be much like a divorce – extreme sadness, too much time on hands, where to write and about what, how to keep the brand front and center and alive, and how to share with a community that’s invisible yet not.

After four years of blogging, I’ve learned this:

• I have mastered the content strategy – my content is my craft, and it’s NOT an echo chamber at all, ever.
• Data and analytics continue to plague me because I’m a creative, presenting creations via words for everyone to see.
• Digital marketing is more challenging than one thinks, and I’m unhappy having to make it happen.
• I write my best work for others and love guest posting for the ability to showcase talent in another’s house or use a different voice than how I pen for me.

Rocky Start to 2014

I’ve not been posting much; first time ever, and can’t say the guilt has consumed me…yet. This break was unplanned and it was necessary. As I continue to ponder what it means to be married to my blog, I came to the understanding that MY BLOG OWNS ME. It is in charge, top dog, drives the ship, dictates decisions and eats my money. But, with every unbalanced marriage where one partner holds the upper hand, there is some balance of give and take and partnership, too.

In this partnership of four years that is truly 10, I married my blog and continue to work through the kinks and experience every growing pain and emotion, whether happy or sad. One day soon, we will make money together (we’re already making music) and add more variations of bread for the table loaf by loaf. As blog and blogger continue to evolve, inspiration comes from bread crumbs and eventually loaves are baked until it becomes a bakery.

You know, If You Give A Mouse A Cookie.

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