We are so close (in this phase) to defining public relations. Thanks to everyone who has taken time and thought to comment and provide insight. As this is my first attempt to garner consensus via a blog (called crowdsourcing, I believe), I’m thrilled with the interactivity. I also thank the silent readers taking this all in who offer a comment on occasion, as well. Everyone is valued and valuable.
As a back story, on this blog there are a series of posts in the last three to four weeks leading to today’s. I hate to repeat myself, but need to so those coming for the first time are aware of what we’re up to. If you’re interested in the prequence (I often coin words), here are some posts (comment scanning is a must to get the true level of conversation) to reference:
Before you see the variations of the working definition peeps have come up with (we’re close on consensus), let me throw out this wrench courtesy of Gini Dietrich of Arment Dietrich and Spin Sucks, the 50th ranked blog on the Ad Age Power 150 (congrats!).
Gini just weighed in a few minutes ago to say:
“I think this is still too intangible and full of jargon. If I sent this to my parents, they’d still have NO IDEA what I do. My six-year-old niece tells people I work on a computer. Perhaps we should start there?”
Jargon-filled PR Definitions?
Public Relations Is:
A strategic discipline responsible for communicating to and with diverse audiences and organization stakeholders in order to build human connections; clarify perceptions; influence and manage reputation, brand and culture in order to better align with business goals.
A strategic, (holistic) discipline aligned to business goals that builds, nurtures, and masters human connections and perception; influences and manages reputation, brand and culture while communicating messages across mediums.
A strategic discipline responsible for communicating messages across mediums to diverse audiences and organization stakeholders with the goal of building, nurturing, and mastering human connections and
perception; influencing and managing reputation, brand and culture in promotion of overall business goals.
A strategic discipline aligned to business goals that builds human connections; influences and manages brand reputation and culture while communicating messages across mediums to diverse stakeholders.
OK, peeps, challenged by Ms. Dietrich, are these words just jargon (there were many comments about “masters” and “mediums”), or can you identify with them in your respective daily lives? Should we just say:
Public relations uses technology to create relationships with everyone, everywhere.
What do you think? That just may be our home-base message on the message map.
(image credit: swordandthescript.com)