Launching SMB Collective

It’s officially a domain, yet nothing is there. As a strategist, the ideas are flowing too quickly to capture. So, this stream of conscious requires a whoa-Bessy from y’all to add the Internet marketing expertise and more strategic input.

To recap, last week was an amazing rapid-fire barnburner to alter Soulati-TUDE! into SMB Chat Forum, registered now on wthashtag as #SMBChat, and morphing into SMB Chat Collective turned SMB Collective. (Thanks, @JennWhinnem and @GinaKayRe for hashtag and naming, respectively.)

Big discussion from a variety of amazing tweeps helped push the idea into fruition, prompted by Neicole Crepeau of Coherent Interactive. Contributors along the way are Michelle Quillin of New England MultiMedia and Gregg Morris of storytelling fame. Jon Buscall is a major help; you’ll see how below.

A designer I use, Glen Moyes, immediately suggested registering the domain (this I knew to do) and launching the blog elsewhere, away from Soulati Media and apart from Soulati-TUDE! After we discussed it further, I saw the light, and registered the domain (something Neicole suggested early on).

The brand, SMB Collective, implies so much:

  • A collection of SMB experts offering commentary about all things pertaining to business. I can see immediately the need for how-tos on blogging and Internet marketing musts (ala what Jon Buscall  of Sweden has been sharing with me).
  • Home to many guest posters each with a perspective from some corner of the world or vertical that provides fodder for our own blogs to comment and link in parallel with cross-pollination of ideas and content.
  • A collection of resources for SMBs from all walks of life to interact with some of the best and least-known social media practitioners in the industry who offer a wealth of skills and capabilities.
  • A location for SMBs to tap and hire a virtual team with all the expertise to promote, position and run a business anyone could imagine needing. To see common opinions and perspectives come alive on this blog (similar to Mark Schaefer’s extremely engaging and global-encompassing blog {grow}) would enable the interaction and community that make social media so rich.

I share all of this because this is a strategy in the making. Perhaps you’re in the position of “just launch it already, Jayme” (me, too), but the intricacies of all the moving parts and the ability to speak out loud and garner feedback are what’s making me use this social media forum to secure consensus and confidence in a concept. Consensus is very required, as this endeavor ideally is going to include guest posts from a variety of tweeps.

So, thanks, everyone, for the expertise and commentary this past week or so. Everyone is helping to shape an idea that is now more real than it was yesterday.

4 comments
Jon Buscall
Jon Buscall

Mark's exactly right. Decide where you want this to go and then set about taking the small steps to a big change to get there.

I'm excited for you, Jayme, and look forward to participating in this. Just let me know how I can help.

Mark W Schaefer
Mark W Schaefer

Start with a focused strategy and the rest will flow.

Jayme Soulati
Jayme Soulati

Thanks, Jon. There is going to be wonderful opportunity for you to share your expertise. I'd really like to do a how-to/why-do podcasting for SMBs. If thats's where you'd like to thrust, that is.

I said last night to Michelle Quillin, this next endeavor is on the heels of the dry run here and what NOT to do with a blog. I believe there's a decent semblance of truth there!

Thanks for how much our relationship continues to grow, Jon.

Jayme Soulati
Jayme Soulati

Spoken from a true expert; thank you, Mark. To emulate your creation is certainly a goal.

Trackbacks