What’s in your mail every day? If you’re like me at this time of year, you’re (not your) being inundated with coupons — lots and lots of coupons. Every retailer is gearing up for Black Friday and the big box brick and mortars are even fighting about it with employees up in arms about having to report to work at 3 a.m. or stay until midnight.
The offers are amazing — free panties from Victoria Secret; 40% off at The Gap and its sisters; 20% off all weekend at Kohls and $5 off at Target if I buy its toys; LL Bean; JC Penney, Sears, Eddie Bauer, Fannie May, and the list goes on and on.
I am overwhelmed. Are you? As a consumer, I’m saturated with coupons, discounts and BOGO offers. I can’t even look at a catalog without wondering about which deal is best; heck, at the checkout, it’s the battle for the best deal, and you better hope the sales clerk knows how to navigate splitting your order so you can get the lowest price. The coupons I do bring in often don’t work because there’s a cheaper deal in the store. It’s astonishing, and I’m wondering how these companies will make revenue numbers?
I’m sick of discounts! And now consumers won’t shop without them, but I’m ready for a change — something like deleting all your Twitter followers, and it goes like this…
Here’s what I propose — the un-coupon campaign. Tell me, marketers and advertisers, that your retail and consumer products company:
>>Has no coupons
>>Has no deals
>>Has products of only the highest quality
>>Your customer service is off the chain
>>You value my business and appreciate me
I cannot spend enough money to take advantage of all the deals walking through my door. In fact, because I’m drowning in coupons, I keep them and never use them. They get lost on my cluttered table; I forget them on the counter, and then they expire. My over stimulation for deals means I don’t care any more.
I’m ready to pay full price if you just guarantee the quality of your product and the customer service that goes along with it. Anyone else feeling a bit of coupon malaise?