(Note to readers: Today’s post is a rambling observation with a nit while sharing and pushing a dotted line to marketing and social media; blink and you might miss the latter!)
I eat quinoa (keen-wah) every day mixed with steel cut oats, ground flax, walnuts and fresh fruit with a dash of almond milk. This fuels my body until well after noon; however, I try to eat before I get hungry to maintain metabolism. (You can learn more about clean eating from my favorite cookbook author Tosca Reno.)
Quinoa is a complete protein grown in the Andes since 3000 B.C. It’s not always easy to find at the grocer, although I buy from Trader Joe’s and recently at Jungle Jim’s in Cincinnati. As a buyer of quinoa for more than a year now, I’m dismayed its price has skyrocketed nearly 50 percent since January.
What’s happening? The classic demand and supply along with Fair Trade and good, solid marketing.
There are now quinoa products coming to our shelves straight from Bolivia, Ecuador, and Peru; priced higher to accommodate the world’s farmers in developing nations. The word “organic” is included on the packaging, too.
Remember the acai berry (true or not true?) and the recent pomegranate craze? These high anti-oxidant berries (blueberries, too) raised consumers’ consciousness about free radicals and anti-oxidants in our diets. How did this happen? With good, solid marketing!
I support fair trade, and I also support our need to eat healthier foods without worry from salmonella, pesticide, and other illness resulting from chemical additives. While I’m not a worrier warrior about this, it nags at the back of my head when thinking of food prep for my family.
Glance back above and note the date I shared with you…3000 B.C. That’s when quinoa began its production as “gold of the Incas” and a sacred food. Why has it taken so long to grace our tables in the North? We can thank fair-trade programs that bring more coffee, cocoa, quinoa and other products to consumers across the globe. We can thank social media and the Internet for making the world smaller to inform us about these products.
While that’s all well and good, it also means we pay more for health-oriented items while junk food costs less. Perhaps, there’s more work to be done by good, solid marketing to switch the balance of the previous statement.
What began here as the germ of a quinoa seed, sprouted into more on fair trade, marketing and price. Interesting to me, and perhaps to you, as well. Thanks for stopping by.