From a tweet between tweeps, I came up with this idea for a little peer-to-peer support for we working professional moms. I suggested I’d do myself first, but instead I’m making my inaugural Momaraderie post about a woman I admire for her marketing prowess and support of other women in her community and online.
Michelle came to my attention nearly a year ago. I saw her tweets about her business and then I invited her comments on my blog. After months of tweeting acquaintance and her acceptance as a core team member of The SMB Collective, Michelle has become a tier-one participant in my social media world. I finally had to speak with her, and in the last month, we connected our voices.
Here’s what I admire about Michelle:
- She runs her business, New England Multimedia, with her husband Scott, and Michelle is a learning sponge soaking up social media engagement for their growing business every day. As a result of her efforts in 2010, their video and website production house had its best year yet in growth.
- Michelle is mom to Christa, now 20, and a “Mom” to other young women she mentors, who’ve come into her life through youth ministry. Michelle and Scott have taken in teenage girls who needed a place to go for love and support when they were having problems at home (two of them are featured in Michelle’s personal profile picture on Facebook).
- She’s also contemplating the critical care of a sibling in need in her home.
- She worked outside the home while Scott started New England Multimedia. Michelle was a waitress in a tourist village, because it gave her the hours and daily cash to get up and running and keep food on the table.
- She avidly promotes her community in Rhode Island lending support and volunteerism for not-for-profit organizations and promoting them all over social media
- Michelle’s Facebook page for their company is one to follow and participate in – she engages in a genuine way each day and the questions she asks may or may not have anything to do with an end game. I like that.
- No one offers the support and encouragement that Michelle does. She frequently lends positive feedback and even pushed me to do a video (which I shared and she fell off her chair about).
There’s so much more to learn about Michelle; however, this is what I’ve gleaned, impressively, from follows, online engagement, tweets and one phone call ever.
Congrats, Michelle, for being a role model for we working professional moms in continuing to push an image and brand that has nothing to do with motherhood and apple pie and everything to do with professionalism in business.
If you’d like to suggest another professional working mom to feature right here, please share; there are millions of women in this world, and we need to meet half of them!