This is a media pitch I delivered by email at 4 p.m. ET March 3, 2011. If you’re on board and support the public relations profession fighting back with a balanced and positive blog post of its own on the New York Times small-business blog, then please indicate yes in the comments section. If you’re wondering whether Gini Dietrich knows about this; she has been forewarned! (For those just tuning in, search on the NYX for “P.R., restaurateur, Hamptons.”)
The pulse on You’re The Boss in several columns has been lacking in, shall we say, balanced professionalism, and I’d like to suggest your consideration of a perspective written by a public relations agency CEO, Gini Dietrich. In every profession there will be those who do not uphold standards, ethics, civility, respect, and the like; we agree there are those in public relations giving others a bad name. I’d like the opportunity to lend perspective to what is highly disturbing to me and many of my colleagues – the one-sided bashing of a profession at large for the behavior of a few.
Gini makes an effort via her blog, Spin Sucks, and as a guest author on many other blogs to set the record straight against shoddy public relations and clients, as well.
The post she’d write, however, would not be a point-counterpoint; it would instead communicate the value of public relations, the strength of relationship necessary between client and firm, and the factors that weigh in that relationship to be successful. In this era of instant communication, the relationship between client and agency is precarious and thoughtful strategy is required.
Gini has a strong influencer presence in North America; she is a natural educator in our profession, and as a thought leader, small business owner, and CEO of her firm, she absolutely knows what it takes to service clients. Please consider a guest post from her (short bio below), and we can provide more in-depth info should you need it.
Thanks for your consideration,