I am always inspired with blog fodder in my numero-uno favorite ‘zine, Fast Company. This month’s edition just graced my kitchen table (yes, it’s always cluttered with reading material I never read), and on the cover is my new fave “hyphenate, a strung-together mash up of titles made mandatory when no single job description suffices.” His hyphenate is ~singer-writer-producer-personality-actor-entrepreneur-mentor-freak.
CeeLo Green, aka Thomas DeCarlo Calloway, age 37, graces the cover with Purrfect the Persian (that’s why I like CeeLo, he has great taste in felines) ranked number five in Fast Company’s List of the Top 100 Most Creative People in Business. What an amazing accolade, and when you read the story here, you’ll nod in agreement.
Did you watch The Voice? I DVR’d the entire season (first time ever). This man absolutely cracked me up with his sultry, sexy lady-killer approach alongside his serious appreciation and compassion for his final two contestants on The Voice. He felt like big brother and big daddy all in one – such a many-faceted hyphenate.
Here is the second reason I was interested enough to write about him today:
“It’s all strategy, a careful cultivation of image through massive exposure, but at its core is a sense of purpose.”
Read that again! How powerful, how spot-on for someone creating a personal brand within the most hotly cluttered industry in the world – Hollywood and the U. S. music scene.
- Hyphenate. I’ve never seen this word used as a noun, but it goes. Maybe one of the reasons I was compelled to write about CeeLo is because I feel like a bit of a hyphenate myself; let me try:
PR professional-social media leader-brand marketer-professional blogger-strategist-business coach-writer-creative idea generator-mentor-blahblahblah
Please add yours in comments!
- Personal branding. So many years ago, I recognized I was the brand. Companieshired me, regardless of where I worked and what I named my companies (I’ve had two other formal companies).
Reading this piece about CeeLo (I never knew of him prior to watching The Voice) is affirmation that a personal brand must be cultivated every day on all mediums, channels and in a variety of methods.
How do you promote your personal brand? There’s a ton written on this topic; I’ve not read their articles. Taking pointers from CeeLo, I’d suggest a purposeful mix of intelligence, zany fun, sophistication, and professionalism work quite well. For sure, personal branding is not a cake walk. Perseverance helps, and well, making $20 million a year might be somewhat effective, too.