PR Is NOT Press Release

news-release.jpgHello, my SEO colleagues and internet marketers. For several years now I have cringed when I hear the word “PRs” emanating from your neck of the wood over to mine. Upon the first hearing, I wasn’t sure my ears had picked up correctly, must be that invisible hearing aid.

PR Is Public Relations

For, the abbreviation PR has always been for one thing and one thing only – public relations, my discipline, my profession, and my world for many decades – yes, I’m ancient.

Your continual delivery of PR as “press release” is confusing because people in PR, the practice of public relations, are migrating over to the word news release. And, I’ve share why on many an occasion.

When SEO folks get a turn at a “press release” to optimize it and push links, it’s not a press release at all; it’s merely a communication tool we can call a news release IF there is news within it. The point I’m trying to make to save anyone from having to go hunting down a rabbit hole is this:

Back in the day, the press corps was everywhere following folks and the press conference was a gathering of journos listening to a spokesperson shoving mics in his face (yes, it was always a he back then).

Today? Not so much.

Press Corps

There really isn’t a mass grouping of press, the print media, covering companies like groupies. The press corps is relegated to U.S. federal government officials, like POTUS and the secretary of state.

So, when the term press release is used, I switch it out for news release because that’s the goal of the communication tool – to be a vehicle of news.

When an SEO professional uses “PR” for press release and not public relations, I will kindly correct your vernacular and inform you to kindly remove that abbreviation from your vocabulary and call it a news release.

Wouldn’t you agree the word “news release” is so much more powerful than a “press release” anyway?

Note: Jayme Soulati is a veteran public relations practitioner of 30 years; she has a right to defend the purity of her profession.

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