You can’t always write about personal experiences as a blogger unless, of course, you are a personal blogger.
When you write to monetize, earn money online, generate leads via digital marketing, and lure others to your perspective, then here’s the absolute secret:
When you read more, you write better. I promise you this is true; I know this from direct and hands-on experience. If someone does not read the news, industry publications, leading and cutting-edge blogs, white papers, or other sites where you learn, then when you sit down to write your slate is empty.
There are no new ideas and concepts or angles to blend into your perspective.
You can only revisit old content and hope that it’s fresh with another posting.
What’s worse, you bore your audience.
Who is Your Audience?
You are your first critical audience. Present yourself to the world with the freshest perspective you can offer on news of the day or issues of interest. Put yourself on the receiving end of what you write; is it worthy of others? Are you trying your hardest to bring readers in and keep them?
I picked up Bloomberg BusinessWeek tonight to leaf through. I was treated to the first five stories on a variety of global topics that immediately piqued my interest in writing with those inspired angles.
As I was climbing into the car, this title came to me…my mind was not done mulling over its overflow of jumbled ideas, but guess what? My day is jammed with others who demand my attention. When I can open a business publication and let my mind explore the endless possibilities to write for myself, then I’m fulfilled.
Is that how you are inspired? Do you think like this all the time with your blog?
I have trouble shutting it off, and I have trouble focusing on one arena of topics because I do hybrid PR – I know a little about a lot with a thirst to know more.
How do you write, get inspired, find topics and share them?
Tell me is there’s a topic you’d like to see written about here. I am happy to accommodate a try!Thank you for reading me; I appreciate you.