First, let’s get right down to that SEO-filled teaser header…my friend, , is one of the biggest teasers with his blog headlines. He makes all the time or , just to lure folks in. Then, there’s the lament about the folks lured in who mean nothing to his blog or his business. So, let’s see how busy I can make Get Clicky today and tomorrow with “nude beach” in my headline! Gee, does anyone need ? Heh.
Second, let’s get right on down to the crux of the matter – ahem, hi, up here now! Thanks, we’re talking about video production!
😉
Apparently, there are few video producers among us; moi included (you already guessed, right?) I love my new series I launched at Social Slam called It’s a series of serendipitous (to use a word from my pal, ) and spontaneous (aren’t those words the same?) two-minute spots with peeps from the street. No planning, no advance prep, just click and roll. And, as will tell you; “I’ve got technical issues.”
Nope! It’s just raw, like a nude beach (there’s your tie in.)
Yesterday, I did a (go see if I was naked we’ll wait for two minutes). When I do these, inspired spontaneously, I – you can in early attempts to launch this medium; my camera is merely my iPad and not the iPhone 4S yet; and I am unscripted and unplugged. I jotted an outline yesterday, but what you saw was one take flying by my hair (you need to watch it to understand what that means!).
And, in comments a lovely gentleman, John Murphy, said he liked my au naturel (like a nude beach) video because it says a lot about me. (Thank you, John!) Now, I’m yearning to be less naked and more attired; perhaps the new Big Mac (affectionately so named upon first reference) will help me get there, and I’m learning about iMovie, QuickTime, Photo Booth, and what the heck else?
But, should our be major’ish productions? Or, can they be au naturel like a nude beach?
Jayme, I’m delighted my comments inspired this blog post in some way! I really think that the important thing in any video is to make sure it is consistent with whatever brand, image or voice that you have. The “Steven Spielberg” type videos look great but do I get to know the personality? I’m not sure. I liked what you did, because I got to know you and that matters. I really believe that it does not matter whether you are talking online or offline, it is still relationships that will make things happen.
Don’t get hung up on the tecchie bit, just continue being you!
@John_Murphy So great to get to know you, too, John! Thanks for these supportive comments; always good to know something is working!
Yes. No. “It. Depends.” In the heat of the moment vids, your ‘person on the street 1-minute AMA’ interviews, or ‘just one point today’ – those are fine to be on the fly and less polished. These often make for good, entertaining quick fixes. (Your video yesterday was fine, BTW.) But if it’s scheduled content, something like a formal presentation or a significant piece of corporate branding .. I’d rather see something of a professional touch.
NOT saying you have to invest in equipment (I used my smaller Big Mac’s cam for my one/only vid), stage lighting and sets, practice a script until it’s as canned as spam. It’s just that ignoring obvious mistakes and flaws – would we do that in print, publish a blog post with a lot of errors, typos, bad content, crappy grammar? No. Think about the time as well; as the flubs pile up in a 3-minute, 5-minute, 10-minute video — how long will people keep watching? Will they get the message or be distracted by the raw? So 10 minutes of post production to edit out a few ‘uhs’ and smoothly transition points, maybe even toss up a little text to make those points could make a big difference. And if nothing else – just like we put copyrights and #hashtags and Twitter handles in the footers of documents and presentations – ‘logo’ or mark to brand the video as ours.
I’m no expert, but will help you w/ iMovie if I can. And thanks for the inspiration – one of these days, I’ll get in hair and make-up and maybe, just maybe.. try another video. 😉 FWIW.
@3HatsComm Thanks, D! Thanks for the tip on broken link, too. I had used a short cut to try and add that link via WordPress, and that was a no go and didn’t check.
Have to agree — I used Animoto to put on the home page of this site and it had music and flash and the whole bit. I was extremely happy with it and love that platform. I’m hoping iMovie is going to replace that expense for me. Yep, I’ll take all the tips possible!
And, why aren’t you doing video? You’re such a natural, uhh, naturel. Look at you in the On The Street stuff!
@Soulati | B2B Social Media Marketing For one, I’m almost never in hair and makeup. For two, I ramble and hem and haw, then get nervous and talk way to quickly. For three, I hate my round, chubby face. I’m more comfortable with words and type. I know (mostly) what I want to write, but never have a clue what I want to say. And the craziest thoughts pop in my head (like, book excerpts as blog posts seems lazy, self-serving to me) so if I were to just fire those off at will – un-researched, unrehearsed, unprepared – I’d probably come off as a ranting, blithering idiot. Ahem.
Tips: easiest thing to do is start playing, then Google what you want to do. Ex: tons of sites and videos showing how to import a logo (trick is to make logo transparent PNG, same aspect/frame ratio as the vid). Hope that helps.
@3HatsComm You did not do that in front of my camera!!! Goofball. I wasn’t in hair and makeup! Go nude!
@Soulati | B2B Social Media Marketing Bad hair. Rosacea. Au naturel not an option. 😉
@3HatsComm OMGawd; really dude? You’re gorgeous, and I said that to you in person a few times…
@Soulati | B2B Social Media Marketing @3HatsComm This is true. AND and and – the words sound so much better coming out of your mouth than they do on the page. I can’t describe it but it’s true.
@jennwhinnem @Soulati | B2B Social Media Marketing Thank you ladies, it’s on the list and I’m bound to try video again someday.
@3HatsComm Apparently it is for Bill Dorman ! Did you see his blog post? Heh
@Soulati | B2B Social Media Marketing @3HatsComm Since you have joined the Cult of Mac Jayme, my secret video weapon is ScreenFlow. Ostensibly, it is a screen capture software (great for tutorials) but it is so much easier and more intuitive than iMovie, so I use it for all video editing. The video we did (including the intro/outro) was 100% done using ScreenFlow and Keynote.
@adamtoporek @3HatsComm Beautiful!!! And, did you ever figure out the font resolution issue? When LifeFyre comments come to my email box, they’re like 6pt resolution!
@adamtoporek @Soulati | B2B Social Media Marketing @3HatsComm I thought iMovie was pretty intuitive but you’re saying this is BETTER, Adam?
@jennwhinnem @adamtoporek @Soulati | B2B Social Media Marketing If I did A LOT of video, I might invest in ScreenFlow. But since I don’t and since a $ saved is one more $ in my future cruise fund, I’ll still with iMovie. Which isn’t perfect but can produce some quality looking results.
@3HatsComm @jennwhinnem @adamtoporek And, for moi; little noob that I am…I’m in Queen D’s camp…Jenn, what do you use?
@Soulati | B2B Social Media Marketing @3HatsComm @adamtoporek I bet ScreenFlow will let you do a trial – why not give it a whirl? Then you can compare.
I use Sony Vegas because I’m on a PC. I really think you could do everything you want with iMovie Jayme…didn’t the Mac come with some lessons at the Genius Store? They’ll walk you through the basics.
@Soulati | B2B Social Media Marketing @3HatsComm I’ve given up on the font thing. Resigned to it as part of Apple life. If you find the solution, dinner’s on me at next #soslam. 🙂
@jennwhinnem @Soulati | B2B Social Media Marketing @3HatsComm I should qualify by saying that “intuitive” is different for everyone, but to me it is MUCH better. Also, you can make awesome screencasts, highlight your mouse, captions, etc. The fact that it is easier to use as a movie editor is just gravy.
@jennwhinnem @Soulati | B2B Social Media Marketing @3HatsComm Based on the hours I spent trying to get even close to where I wanted to be with iMovie, ScreenFlow paid for itself in time saved in the first week. Like Jenn said, they have a free trial, so no risk there.
@adamtoporek @3HatsComm Darn it; I have screen resolution at 150 so I can see on this massive TV screen. Stupid, isn’t it? Gonna bill Apple for bifocals; dang it. I better not have to get them.
@jennwhinnem @3HatsComm @adamtoporek Bought at Best Buy and I have Geek Squad with Lynda.com as tutorials. That site rocks huge for tutorials.
@3HatsComm I would add my two cents but Davina nailed it. I think goals, length, context all play a part in whether polish matters.
@adamtoporek @3HatsComm Just like my blog; I can’t get too serious about all this…but need to walk the talk…but, a bit of nail polish is good for the ego!
Whoa. You definitely pulled me in with THAT title.
If you want some quick-and-dirty video training I’m happy to help Jayme. If I can do it, you can do it too!
@jennwhinnem I am all ears! Flying by my hair! Thanks; LOL on the title; makes me laugh every time!
The trick is getting them in the door and then making sure they stay. Glue, nails and chains work well, but I prefer solid content that is compelling, captivating and consistent.
I am a fan of unscripted videos. Sometimes a script makes people seem too slick and or robotic for my taste.
@TheJackB Glue, nails, and chains…well, I have the nails — on my fingers. I’ll use them. Robotic; I wrote a post with that in the headline once. Will need to find it. Good day!
@TheJackB I think the nudity in the headline and the image made people want to stay; and, it set the tone…well for @Mark_Harai anyway!
Should video be like a nude beach, meaning spontaneous, unedited, all rockets go (or something). Naughty Jayme.
I assume we’re talking about a video with one or more talking heads, not a video of puppies waking up at the same time (http://www.petsami.com/funny-pet-videos/responsive-puppies-perk-up-quickly/) or a cat stealing a fish stick (http://www.youtube.com/watch?v=bmTxB5nXlzk&feature=fvwrel), or even a corporate video that tells a story.
If my assumption is correct, then I’ll refer to Andy Goodman. People are physically unable to watch bad video. Their brains shut off and they can’t pay attention.
From friend Rachel J (video girl extraordinaire) I learned: if it’s going to be a talking head video, keep it under 2 minutes. Nobody can watch a talking head video for much longer than that. Unless you can insert a photo slideshow or something – something to break up the visuals.
I’m not sure where “vloggers” fall into this, as those videos tend to be much much much longer, but I don’t tend to watch them or care so I can’t really comment. Spontaneous, unedited can be fine (don’t sit in front of a window), just keep it SHORT.
Wait…now that I think about it, it wasn’t Andy Goodman who said that. But I’ll be darned if I can remember who that was.
@jennwhinnem OK, Ms. Videographer!! Thanks for that input! Longest blog comment you’ve left anywhere lately! Thanks for making it my house!
I think it should depend on what you goals are. Sometimes people are giving a tutorial through their video and in those cases it might require a little practice and maybe peeking a glance at notes. But when it is a general discussion or maybe offering an opinion or discussion of any options that natural does it just fine…. just my thoughts!
@Hajra You’re right, of course!
Naked or clothed, each has its own purpose and timeliness. That.is.all. Cheers! Kaarina
@KDillabough And that is the naked truth.
Whatever Kaarina said ’cause she’s smart like that. I’m partial to naked however…………:).
@bdorman264 Oh, the things we learn from other’s blogs.
@bdorman264 Ditto that:)
Assuming you’re building strong relationships on the social web, I think it’s good to mix it up a bit. I’m not a vlogger, so my opinion may not carry much weight; but I do consume and appreciate video. Sometimes I’m learning and sometimes being inspired; however, sometimes I’m just in the mood to see my friends in the nude 😉
@Mark_Harai Oh.My.God. #ThatIsAll !!
@Soulati | B2B Social Media Marketing You know what I mean – LMAO!
@Mark_Harai I am so NOT going there; guess I already did; darn it.
@Soulati | B2B Social Media Marketing @Mark_Harai Mark said “A”!
@belllindsay @Mark_Harai Girl, whatchutalkinabout? Oh, where is Howie HouseMusic to further send me into the ether?
@belllindsay @Soulati | B2B Social Media Marketing I did?
I did, I did – Oh Crap!
@belllindsay @Soulati | B2B Social Media Marketing I don’t know if you noticed Lindsay, but Jayme put naked people on her blog post..!
I think that might be ‘pushing the envelope a bit more than using the “A” word – just LOL!
@Mark_Harai @belllindsay Oh, for Pete’s sake; what’s the A word? Is it 3 letters that begin with ass? I’m too old to play games!
@Soulati | B2B Social Media Marketing @belllindsay Hey, we’re just having fun you business minded, PR rock-star, vlogger nudist!
@Mark_Harai @belllindsay I nevah evah have fun.
@Mark_Harai @Soulati | B2B Social Media Marketing “I see naked people” LOL
@Soulati | B2B Social Media Marketing @Mark_Harai Yeah, Jayme, you’re the most boring’est person alive. :
@belllindsay @Mark_Harai @Soulati | B2B Social Media Marketing OK Lindsay, that comment gets the #TeamBlogJack gold medal!
@Soulati | B2B Social Media Marketing @Mark_Harai sorry I am late @belllindsay @bdorman264 and I have been Chat Roulletting since Thursday night playing truth or dare and strip poker. Done now. Bill lost.
@KDillabough @belllindsay @Mark_Harai So glad you brought that up; this is the best Team BlogJack in the longest!
@HowieSPM @Mark_Harai @belllindsay @bdorman264 Finally, you made it! Now, we’re playing unstrip poker to put all our clothes back on!
@HowieSPM @Soulati | B2B Social Media Marketing @belllindsay @bdorman264 Hehe!
OK, the peanut gallery/comment section has gone South. It must be Friday. Guess it’s my fault to make nudity a business topic. Heh. Enjoy! #FF to ALL!
Being the vainest person on the planet (and by vain I mean insecure), I could never vlog without appropriate makeup/lighting, etc. I mean, just the every day normal way that I look. Not Studio makeup!! LOL And as a former TV producer/field director, bad lighting drives me batty. But it’s really about the content, right? If you’re saying something valuable, who cares if there are glitches. 😀
@belllindsay OK, so you’re saying that most chicas would never fluff their hair on camera and ask “What do you think of my hair?” (Not sure you watched that video which led to this post.) Heh.
Bad lighting? I never have good lighting! I think I like it that way cuz you can’t see my tennis wrinkles between my eyes!
Who knows if I’m ever saying anything valuable when I’m inspired to do video. Each one, though, brings me more confidence to keep pushing the envelope! Great having you over? Wanna guest post? Oh, yeah, you only want to promote games and then act like you’re guest posting and confuse people who really ARE paying attention.
@Soulati | B2B Social Media Marketing HAHAHA! No one *else* in the twittersphere was confused!! I’m too insecure to know if you like me or just dissed me right there!! 😀 Would love to guest post! Unless you were being sarcastic, in which case “Pfffftt!” xo
@belllindsay OhMyNo…I’d never dis you, especially right here! I’d choose another house!
And, I did tweet you re a Q&A about Jugnoo for this blog; meanwhile, having you GP here would be a total delight! Whaddya think — getting off the couch from $500 to $6 figures as RedHead always repeats? I’m open for suggestions!
Just can’t put Pfffft in the headline; maybe Nudity Pfffft might be better.
@Soulati | B2B Social Media Marketing How about “I left a 20 year gig making TV; with seniority, 5 weeks holidays, a pension and union protection, to work in social media – WHAT WAS I THINKING!!??” hahahaha
@belllindsay @Soulati | B2B Social Media Marketing HA! I found Lindsay’s personal blog and now I feel like having a beer… And it’s 7 in the mornin’… I love a good influence; but I’ll wait til at least this afternoon!
Funny Lindsay, I really didn’t know who was engaging with – so glad to get to know you a bit better miss and Jugnoo.com ROCKS!
I look forward to helping spread the word on this awesome platform : )
@Mark_Harai @Soulati | B2B Social Media Marketing Cheers, Mark! And thanks again for the comment on my blog! Responded. And as we say up here in Canuck’istan “Give’er!!” It’s always ‘beer O’clock’ *somewhere*! 😀
@belllindsay @Mark_Harai @Soulati | B2B Social Media Marketing
Been beer O’clock here since yesterday morning.
@TheJackB @belllindsay @Mark_Harai @Soulati | B2B Social Media Marketing How come we weren’t invited? 😉
@belllindsay @Soulati | B2B Social Media Marketing Where was that? I did tons of work for CBC…were you there too?
@TheJackB @belllindsay @Soulati | B2B Social Media Marketing You’re a freakin’ rock star Jack!
@KDillabough @TheJackB @belllindsay @Soulati | B2B Social Media Marketing Consider yourself invited to any party I’m at Kaarina… Hehe, took some liberty with that statement on Jayme’s blog… she may have to spank me – LOL!
@KDillabough @Soulati | B2B Social Media Marketing Yep, from 1990 until 2009! 😛
@TheJackB @Mark_Harai @Soulati | B2B Social Media Marketing A man after my own heart. ;D
@belllindsay @Soulati | B2B Social Media Marketing Crikey, I knew that too because you know my brother Tom. Doh!
@belllindsay @TheJackB @Soulati | B2B Social Media Marketing Well, based on the cc’s, you either like to give spankings or drinking beer in the mornings – LOL!
(…A little Sunday humor is sooo good for the soul – thanks Lindsay : )
@belllindsay You done good; the dark side beckoned and we snared you! There’s no future in broadcast unless you broadcast your air-dried curls with bad lighting in the basement!
@Mark_Harai @belllindsay OMG, I can’t believe you “didn’t know who you were engaging with…” what a line of crapola….!!!!
@belllindsay @Mark_Harai Y’all want to give a url or something? I permit all links unless I don’t.
@Mark_Harai @KDillabough @TheJackB @belllindsay OMG2. Haven’t I done enough OMYGodding with you on this thread @Mark_Harai ? I’m going to try to act embarrassed now.
@Mark_Harai @belllindsay @TheJackB Lindsay? Is he spankin’ you or The Jack? Maybe it’s @KDillabough !
@KDillabough @belllindsay @Mark_Harai @Soulati | B2B Social Media Marketing Who says you weren’t invited.
@Soulati | B2B Social Media Marketing @Mark_Harai @belllindsay @KDillabough This spanking talk should be good for your SEO.
Have a spanking good time at Jayme’s place. 😉
@TheJackB @Mark_Harai @belllindsay @KDillabough Oh, man. I didn’t know I was SO flippin’ doomed when everyone went to the nude beach. I need to check my Clicky stats!
@Soulati | B2B Social Media Marketing @belllindsay No really 😮
@TheJackB @Soulati | B2B Social Media Marketing @belllindsay @KDillabough Jack, Jack, Jack…
@Soulati | B2B Social Media Marketing @KDillabough @TheJackB @belllindsay xoxo : )
Hey Jayme, love the comments. So much fun going on here! @Mark_Harai and @belllindsay are a couple of jokesters. I did watch your video and I have to say the thing that medium does is give others who don’t know you personally a little glimpse into who you are. Do you agree?
I don’t really care so much about the production value over what the message may be. Good on ya for putting it out there.
@rdopping @belllindsay Cheers Ralph… And I agree, that Lindsay Bell is a world-class jokester : o
Have a great weekend sir!
@rdopping @Mark_Harai Hmmm. Good point. Love what you said about “showing who you are” – one thing I really enjoy about Skype, etc., with my far-away social friends. You nailed it! 😀
@belllindsay @rdopping @Mark_Harai Yeah, I blew you away one day Lindsay on Skype, didn’t I? Poor thing didn’t know what hit her on that couch pre Jugnoo!
@rdopping @Mark_Harai @belllindsay Thanks and thanks for watching, too, Ralph. Perhaps you see I’m really harmless and just as much the jokester as those two jamokes?
@Soulati | B2B Social Media Marketing @Mark_Harai @belllindsay I am getting that impression **wincing**
Hey @Soulati | B2B Social Media Marketing , it seems like luring strategy you borrowed from @TheJackB might be working 😮
Fun times miss, thank you!
@Mark_Harai @TheJackB I’ve been watching you sly dogs; nothing escapes me and no more sugar and sweetness at your house!
@Soulati | B2B Social Media Marketing @Mark_Harai Sugar and sweetness is overrated. 😉
I’ve been watching the best ever Team BlogJack at its finest this weekend and just allowing y’all to carry on; it’s been a party, for sure! So, let me thank each and every one of you for coming. Makes me a proud Mama! And, special thanks for that no longer docile and innocent @Mark_Harai from the deep South and his new BFF Lindsay Bell-Wheeler from the northern climes and special mention to original cast @KDillabough and that Bill Dorman .
@rdopping is this your first true BlogJack? The shoe is on my other foot, for sure! 🙂
@Soulati | B2B Social Media Marketing @Mark_Harai Lindsay Bell-Wheeler Bill Dorman @rdopping I love being a member of the original cast:)
In my shameless nature and need to get to 100 comments (since this was a blogjack that I didn’t lead) which I usually do at others’ houses when I GP, I’m gonna just slap down 4 comments so I can get the most comments evah on one of my measly blog posts.
How come I can get 300 tweets and 200 comments at others’ houses when I GP there, but don’t do that kind of outreach here? Who knows? I’m serious…what’s up with that?
Anyone want to be the 100th comment? Here we are at 99. Tomorrow on this blog is @JennWhinnem who will GP on a topic influenced by Danny Brown Got Hacked. It’s all most of us are talking about.
OK, 100! Good night!
Let’s make it 101 comments. It’s like the dalmatians!
My videos are more natural than scripted. I like them that way. Every time I try to make a video “more perfect,” I only make it worse. I’ve decided to stick with one-shot wonders, which isn’t to say I don’t plan what I’m going to say before the shoot. I do. I only record the thing once, though, and let whatever mistakes I do make stand. It’s a way to combat my perfectionist streak. 🙂
@Erin F. I do video raw, too! And, thus the headline!! Heh. I don’t know how nor do I have the time to perfect the imperfections…so, it’s half on script and half not…heck, I finally devised a way to look at the camera and not look at the camera while it appears I am (thank goodness).
I need to do more video, but I have to be havin’ a good camera day, too!
@Soulati | B2B Social Media Marketing We should do a video together or do some sort of mash-up! It would be hilarious.
I agree. Videos have to occur on good camera days, but I do have one or two where I’m fighting a cold. I sound awful.
That guy’s going to need to shower rather thoroughly.