Before late last week I truly was seeing the dim light at the end of the tunnel; now I’m not so sure. My journey to define PR with the most recent post “Is Defining PR Just Jargon?” now has me off on a tangent. At the end of that post, I tossed out a written-in-three-seconds definition of public relations, but it was this descriptor that prompted many comments.
And, so, we’re here today to try this from yet another angle — should we define PR for a fifth grader, grandma, and anyone else who just doesn’t get what we do?
I just have to say — I’ve always liked it when the rest of the marketing mix didn’t know what it was I did; that way they knew they needed me yet couldn’t do it themselves. It was sort of like a protective barrier, you know? (But, that was back in the silo days; now we’re all playing happily in the sandbox — well, once we stop fighting over ownership of social media and who writes a press release!)
And, so, I will provide credit where credit is due and see if the school of thought that says we need a simpler definition for the masses can agree upon nonjargonesque wording to define public relations:
Public Relations helps people say the right things to the right audiences at the right time. ~Jayme Soulati (that’s me)
So, who’d like to start…? (IMHO, this does NOT replace the need to define PR for PR; right Patty?)