Six Types of Blogging

What type of blogger are you? What do you write about the majority of the time? Here’s what I’ve noticed in the circles I’m in; perhaps you comfortably conform or you’re more of a mashup writer, like me.

  •  Blogger Teaches Blogger. This person continually tries to help other bloggers out of the conundrum that is blogging. It’s not always a conundrum, but it takes a lot of work. We who have been at it more than a  year know and often try to teach new bloggers the ins and outs. You can often find teachings at these blogs Pushing Social and Blue Kite Marketing. Brankica Underwood is a rock star; #ThatIsAll.
  • Family, life and happenstance. To always write about these topics the majority of the time means opening yourself up for peer commentary, feedback, support, ah-hah, and opinion. You can find this style of writing at The Jack B, Kaarina Dillabough, Stan Faryna, and Bill Dorman houses.
  • Tips and Counsel. Danny Brown has been morphing his blog the entire time I have read him. Today, he’s back to tips and counsel with some solid experience as proof points.  Mark Harai is oriented to business and entrepreneurship. Jon Buscall and Mark W. Schaefer at {grow} shares highly relevant topics every day on just about anything relating to social marketing.
  • Mash Up. Well, I’m putting myself in this category. What strikes me in the moment (typically with a current events twist) is usually what you get. News of the day often gets me all axed up to write, especially when I have an opinion to expound. Then, I sprinkle in a little of this and a little of that. Not the most focused solution, but it works for me!

The big question is not what are you going to write about, but who is it for? Are you attracting folks to your blog you know you need? Is your writing matching up to the goals for your blog? Uhmm, do you have goals?

Who did I miss above? Add your blog here and the category you typically write under!

 

 

 

 

85 comments
TheGonzoLecture
TheGonzoLecture

interesting observations - I'm not sure what my blog fits into - only that the style is "Gonzo" and by the traffic,fairly well appreciated...

Howie Goldfarb
Howie Goldfarb

Nope I do not recognize any of these bogging types. I spend a lot of time in Vermont and I seriously have been by a lot of bogs and never seen any like these types. And you say they all have names? What would a @ginidietrich bog look like and would it attract moose? and seriously a bog named for @bdorman264 for seriously be bizarre. I mean we don't have names like Dorman in the north east. Unless he was some really old explorer fur trapper type.

wonderoftech
wonderoftech

Hi Jayme, Thanks for the shoutout! As you mentioned, I blog about personal technology. I really admire people like you who can blog about anything and everything. Having a wide range of choices might be overwhelming to some, but you always find interesting topics!

 

Thanks for this list of bloggers. I know most of them but others I have yet to discover!

PhilipNowak
PhilipNowak

Our site is still evolving and fits into a number of categories you mentioned above (current events, industry and tips). As @ShellyKramer  mentioned in her comment below, you have to be cautious about who your audience is.  

 

Firmology has posts about small business technology and innovation, but we're not writing for the TechCrunch, Mashable, Bloomberg or industry crowd.  When we write our posts, we think of mom and pops, slow tech-adopters and immigrants (I use my dad as the litmus test for our posts as my parents immigrated to the US from Poland).

 

The worst feedback I get from him is when he tells me that a post or topic went over his head.  That means we have to take a step back, break difficult concepts down into easy to understand nuggets of information.  We also fully embrace splashy headlines that hook you, otherwise the topics can be rather dry.

 

 @ginidietrich and her team do a great job with attention-grabbing headlines, but it helps that the PR industry lends itself well to generating mind-numbing stories like barricading a reporter in a room. 

3HatsComm
3HatsComm

Hot damn but I'm in some fine company here. Think I'm aiming for the Mash Up category, because while I do try to stay current, I also want to remain relevant. Per my non-official only-in-my-head editorial calendar (cc @ginidietrich ) I am wanting/planning to touch on almost all of these. Because we write for a variety of audiences, in service of not only our blogs but our businesses, I want more Industry Specific and more Tips and Counsel too. Don't care if it's 'PR 101' (cc @ShellyKramer ) - if I write it well, my way, hopefully everyone will find it worth their time. I want to keep doing what I do, just also toss in some practical info that offers tangible, applicable value.. something a business owner or communications manager will think, "hey, smart idea.. let's try that." FWIW.

ginidietrich
ginidietrich

It's so funny. We insist our clients have editorial calendars yet we write as things come to us. I've actually been pushing the Spin Sucks editorial team to think about themes around content that fits with the webinars and all of the other things we're doing. But, because I'm not willing to write within those themes, it's difficult to make it happen. Some leader I am, huh?

rdopping
rdopping

Nicely done! Hey @Soulati (man, that seems impersonal). Hey Jayme, what's that technique called where you list bloggers? Kidding! Good one.

 

I love your list and there are some solid, solid bloggers there (and some friends too). There are some other great ones that I love to read like @ginidietrich  and @skooloflife and @CraigMcBreen It's awesome, they're awesome and you are too (even if i don't come by often).

 

Which category do you think I fit into?

susansilver
susansilver

I think there is a category for bloggers who are great curators. I think of Brain Pickings as the star in that arena. As well as Open Culture which pulls out the most educational and interesting archived materials. Love the obscure things they find on science or interviews with authors. 

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Let me say/add that Mr. Adam Toporek is one I ought to have added above Monthly Mash: Customer Service Tools and Innovating Pizza on his http://customersthatstick.com blog. He's been doing an excellent job writing about customer service in the ...With a Twist category. Adam, thanks for sharing what you do!

Mark_Harai
Mark_Harai

Hi Jayme,

 

It's pretty cool to even be mentioned in the same breath as the others in this post.

 

If anybody really wanted to know what makes my world go round' - all one would need to do is read my blog. Business is about all that's been on my mind for as long as I can remember.

 

Talk about boring!!!

 

I appreciate you Jayme - you're such a great person and friend to be connected with.

 

I'm thankful.

 

Cheers lovely lady!

 

 

 

 

Hajra
Hajra

I like what @TheJackB says about this. I feel I started off with whatever came in my head and whatever I felt like writing about and that is just what I am continuing to do. Though I still feel I am just blogging for the love of writing and that might be my goal..always!

jonbuscall
jonbuscall

Thanks Jayme for including me here and especially in such great company. I'm touched. 

 

Personally, I try and think about my readers' perspective as much as I can when I approach blogging. More and more I ask myself: what obstacles to success can I help my reader overcome. As you know, blogging for me is part of my business so I need to keep an eye on the ROI. This is what I've found works best for me, and my readers.

TheJackB
TheJackB

Happenstance- well I guess I don't spend as much time covering business, politics and religion as I used to. That is ok, I like what I am doing and where I am going.

 

I know it is repetitive, but bloggers who don't have fun writing just don't last.

Latest blog post: Don't Be Like Inigo Montoya

Faryna
Faryna

You are very kind for the mention, Jayme. 

 

Blogging is a strange beast. Beyond the human factor (to connect, collaborate, to love and to know) AND a passion to write, bloggers want the numbers and, maybe, we want our market (or markets) too. Is there any maybe? [grin]

 

Having your cake and eating it too...

 

And then again, I'm just trying to be me. Whatever that means. [laughing] But I like it and that counts for something.

 

I don't get much of the social media crowd at my place - I suspect that I'm not positive and fluffy enough. Likewise, I don't get customer leads - the people that can pay me have no time for social media, blogs, etc. - they are leading companies, dominating their industries and conquering the world. 

 

I do get all sorts. The numbers are increasing. I may hit 30k readers this month. But I have no idea what that means beyond that I know something about social and how it can be used for various purposes. [laughing]

 

Recently on my blog: 

When Deepak Chopra says "Do Not Panic", you should be concerned.

http://stanfaryna.wordpress.com/2012/06/04/when-deepak-chopra-says-do-not-panic-you-should-be-concerned/

 

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

 @Stan Faryna Hope you come back, Stan! There was definitely a problem with Lifefyre not loading earlier; I couldn't comment either about the same time you tried. Thanks for sending me a note!

ShellyKramer
ShellyKramer

Great post Jayme. And I am honored to be included here.

 

And your point - about the omething so many writers forget. A lot of times people dive into topics that only people really immersed in "our" space care about and which are over the heads and/or completely not interesting to our collective readers. And I've also got a bunch of "a-lister" friends who routinely bash other bloggers for writing about what they call "101-level" stuff. My clients, large and small, are very interested in 101-level information and I think when we let our arrogance - and our knowledge about the digital space - get away with us, we do our readers, our clients and our prospective clients a disservice. Mostly our blog isn't about us - or at least it shouldn't be. It should be about them. 

KenMueller
KenMueller

Thanks for including me, Jayme! I think you did a pretty good job. If not in the category you placed me, I'd probably go in the mashup category. I think I have touched on just about every topic you mention there, with the exception of the "family, life" category, though, those are often the jumping off point for my posts. 

 

As you said, the audience is key. For me, the primary audience would be small businesses or non-profits, not the social media or marketing crowd, though I do get a fair share of those. I try to think in terms of my clients and what I believe they need, as well as what they want. Any other audience is just gravy. 

lauraclick
lauraclick

 @ginidietrich Right there with you. Meet the shoeless cobbler's children. I help clients with editorial calendars, but don't have one myself. Oops. I need to change that. But, the thing is, editorial calendars still need flexibility so you can write about the latest happenings. Need to go check this one out! 

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Wait...PR Pro Charged with Barricading Reporter????? REALLY?? Oy. We're dead.

 

That said, I hope the title is a mere hook to bring me over after I stop procrastinating this deadline, darn it.

 

I love that comment; indeed, you commented and I'm not just ranting back atcha...yep, blogging for me is not confined; the sky has to be the limit otherwise would be in that silly echo chamber?

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Will you do me the favor of adding your url here so we can all get in on which category you're in? I need to read Srini more and honestly I don't know Craig well at all but have heard his name. I love you stop in when you can; as for me at your house....uhhmmm; guilty!

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Hi, Susan! Great having you this evening...hmm, hmm, hmm. Yes, you get 3 of those as I'm pondering the curator blogger category. Hadn't even crossed my mind and what's making me think is whether a curator is a blogger or, well, just a curator?

 

One of my old pals Gregg Morris (who knows where he went) had a blog early on that was curation oriented to social media news. To me it was like a news of the day thing; nothing wrong with that, but the format didn't lend well to building community or comments.

 

I haven't been to the two you mention above; I need to go take a look. Interesting; thanks for the thoughtstarter.

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Business isn't boring! Keep on! I love reading your counsel; you have a passion for how it's shared. Warm and fuzzy and all that pizzazz!

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Brilliant. If you know that's how you are and how you wish to proceed that's half the battle. When you've got wanderlust and meandering is par for the course versus goals to reach a destination just around the corner, that's when the confusion hits you and questions arise.

 

BTW, Hajra, may I please suggest you complete the LiveFyre profile so your blog post is listed when you comment? See Jon's below "My latest conversation: title of his recent blog post." That way I can come directly over to your house and peruse.

 

May I also invite you into my Globe Spotting Tribe on Triberr? I'm trying to rebuild with global bloggers, and I'd love to have you. Please advise if you're in Triberr already or if you require an invite?

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Case in point, Jon; "Why You Need A Unique Selling Point For Your Podcast." That title emulates your mission -- to help your community learn and overcome obstacles in business. Right on.

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

Your blog, your gig, TheJack. Where I tagged you is what my impression is, and that's neither here nor there. If you're writing for yourself, so be it; if you're writing for readers so they take action and buy your services, it's another thing. There is no right or wrong answer; it's totally in your court.

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

 @Faryna Thanks for coming back. I'd say, Stan, your writing style is unique -- a gift to mankind not any kind.

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

 @ShellyKramer So well said, Shelly. I am always reminded just how vast a readership I have when someone comments I've not had the privilege of meeting and they are reading. Always good to assume we have a much wider audience than we truly know interested in more than just folks beating their own drum. Thanks for engaging today!

jasonkonopinski
jasonkonopinski

 @ShellyKramer I always appreciate your perspective, Shelly. We need to hang out soon. #thatisall

 

I think there's an opportunity to write 201-level stuff to encourage those clients and prospects at the 101 level to think more deeply about social.  I'll admit that I, too, get tired of seeing the 101-level content seemingly flood the space but I have to remind myself that even those elementary topics have an audience. 

 

That said, the majority of the content that I produce is written to showcase my abilities to write in a  variety of forms and degrees of complexity so agencies hire mah butt. :) 

Soulati | Hybrid PR
Soulati | Hybrid PR moderator

 @KenMueller "Any other audience is gravy." +1 on that note! Good to know you are fully aware of your analytics; if I recall, you look at the data to drive your content, right?

rdopping
rdopping

@Soulati | B2B Social Media Marketing Must have been one of my times. Honest, I am not always so wordy. :-)

Hajra
Hajra

 @Soulati | B2B Social Media Marketing I don't have livefyre installed so the latest conversation doesn't come up. My livefyre account is updated and contains the names of the blogs I write on. Though clicking on my name will redirect you to my blog. 

 

I am on Triberr. Have sent you an invite....

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