Among the core services offered by Jayme Soulati and her team at Soulati Media, Inc. is social media marketing primarily for business-to-business clients.
Social media integrates into the entire marketing communications strategy, and the first things we address are:
1. What are the company’s business goals?
2. Is there a messaging platform or message map?
3. Has a strategic plan been developed?
Once these core questions are addressed, we can then develop a tactical approach to social media.
Prior to launching into the social media sector, we need to identify the channels that are a right fit for your business. Not every channel is right for every business.
Websites are Critical Components to Social Media
We prefer to do a quick audit and analysis of your company’s website to ensure it is up-to-date, is current with technology (e.g. responsive design), and is built with analytics to track visitors and leads.
If your website hasn’t been updated in a long time, then we need to consider a refresh so your branding is current.
A Review of Channels
Did you know there are seven primary channels to consider? We speak about each and determine which channels are the best fit for your business and audience.
How To Engage?
We look at the following:
1. Branding: Profile, logo and avatar
2. Content: Posts, downloadable content, research, links
3. Frontline Team: Who is available to monitor, post and be responsive?
4. Community: Do you wish to build a large and interactive community?
5. Blogging: Is blogging something your company would like to do? Who is available to write the content?
6. Measurement: We assess metrics that fit your business. Measuring ROI of social media is challenging, but not impossible.
7. Messaging: This is critical, as we would establish what story to share with followers.
8. Issues Management: Prior to engaging online, we need to identify any hot-button issues associated with the company and prepare for any major onslaught from online communities.
The key to social media success is through strategic discussion and planning. Every company can engage socially, but that doesn’t mean they are a social business.
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Contact Jayme Soulati to learn more about how social marketing weaves into your integrated marketing strategy.