Social media has not only leveled the playing field for small businesses, it’s enabled professionals of all ages to compete.
If you’re not learning, you’re dead.
The opportunity social media presents for learning is so vast that anyone, regardless of age, who has gumption, passion, and energy can compete with youngsters in a highly successful way. More and more, avatars with gray hair are populating Twitter. I’m making an assumption they are aging gracefully and wiser as a result of social media.
Someone on a Google+ Community posted a suggestion that we should petition Advertising Age for a Top 50 Over 50 instead of the customary Top 40 Under 40 feature. (I concur.)
What prompted this whole post is a short email from a woman I never met or spoke with. She mentioned she was 50+ and was feeling the light dimming on her career path because she was a former print graphics artist. She had little enthusiasm for PowerPoint graphics nor did she know where the road ahead would lead.
…which got me really thinking, and that’s always dangerous.
Mastering what social marketing presents for anyone in the at-large field of marketing communications would take a lifetime and then some. So, instead of saying you’re all washed up at 50, why not re-invent and re-invigorate and get excited about the learnings available for the plucking?
How I’m Reinventing
I’ve just signed on with Hubspot. Don’t you say a word, internet marketers and digital marketers and SEO folks; I’ve heard enough about your negatives about their poor technology. (I concur, and it’s terribly out of my control.)
I plunked down the money because I know myself. I know that I need to go large to ensure I do what’s required — the lessons, landing pages, website tweaks, buttons, and etc. to make the leads pour in and put my website to work.
It’s called inbound marketing or digital marketing, and it’s an area I’m investing in. Everyone who’s been a loyal member of this community knows I’ve written willy-nilly for three years on this blog. I’ve not needed to care about analytics and blogging ROI. Life has changed, and that’s prompted engagement in a whole different way.
I’m jazzed, nervous, worried, and 100 percent vested in making this thing go and grow. I’m greeting a side of marketing I’ve been circumnavigating.
With each accomplishment, I feel bolstered with energy and excitement about what the future may bring. When I get my first genuine lead in my dashboard I’ll rejoice; when I get my first slice of new revenue, I’ll celebrate and know I’ve made the right choice.
When you hit 50 as a professional, your career is not over; in fact, it’s just beginning. How many companies would relish hiring a mature practitioner at the leading edge of social marketing to guide them strategically?
Fighting Cherry Pits
With that said any of you who thinks life is a bowl full of cherry pits right now (no matter how old you are):
1. You have to find the strength from within and want it.
2. Set your goals and aim high.
3. Take little steps and do it right; earn confidence.
4. Consider obstacles a challenge; find a solution around them.
5. Align with a solid, excellent core team of IT folks.
6. Grow your business by investing when that decision is right for you; you’ll know.
7. Rejoice in each accomplishment, but do celebrate.
If you have any tips you can add about how you feel about getting wiser each year, let me know…this is a topic we may be revisiting soon!
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